CEO: Mark Zuckerberg
Headquarters: 1 Hacker Way, Menlo Park, California 94025
Employees: 71,970 full-time employees as of February 2022 (source)
Quick Facebook Statistics
Total Number of Monthly Active Users:
2.91 billion (source)
Last updated: 16/02/22
Total Number of Mobile Active Users:
2.75 billion (source)
Last updated: 28/06/21
Total Number of Desktop Active Users:
1.7% of all Facebook users (source)
Last updated: 28/06/21
Total number of Mobile Daily Active Users:
1.59 billion (source)
Last updated: 28/06/21
Total Number of Daily Active Users:
1.93 billion (source)
Last updated: 16/02/22
- 56% of Facebook users are male.
- 44% of Facebook users are female.
- The largest demographic group of Facebook users is between the ages of 25 and 35 years. 18.8% are male, and 12.8% of the population are female.
- Around seven-in-ten U.S. adults (69%) use Facebook.
- Seniors aged 65+ are the smallest demographic group on Facebook (4.8%).
- 23.8% of Facebook users are 18-24 years of age.
- 82% of college graduates are on Facebook.
- 75% of online users with an income more than $75K are on Facebook.
- Almost 90% of Facebook’s Daily Active Users Come from Outside the US/Canada.
- The largest population on Facebook is from India with over 320 million users followed by 190 million from the US.
- Countries with over 100 million Facebook users include India (320), the USA (190), Indonesia (140), and Brazil (130).
Number of active Facebook users per year
Number of active users (In millions)
Facebook Advertising Statistics
- Facebook has over 10 million advertisers.
- For the full year 2021, Facebook ad impressions increased by 10% year-over-year and the average price per ad increased by 24% year-over-year.
- Facebook ad revenue in Q4 2021 was $32,639 million. In Q4 2020 it was $27,187 million.
- 39.7% of Facebook’s net ad revenue in the U.S comes from Instagram.
- A Facebook user clicks on 12 ads on average every month.
- 18.3% of U.S. adults made a purchase through Facebook in the last year.
- 75% of Facebook users visit a local business page at least once every week.
- The average Cost Per Click (CPC) on Facebook ads is $1.72, while the average Click Through Rate (CTR) is 0.9%. The average conversion rate (CVR) is 9.21%.
Facebook Financial Statistics
- Facebook Q4 2021 revenue was $32.639 million.
- Facebook Q4 2021 net income was $10.205 million.
- Facebook Q4 2021 advertising revenue was $32.639 million.
- Facebook 2021 revenue was $117.929 million with a 3-11% year-over-year change.
- Facebook 2021 net income was $39.370 million.
- Facebook 2021 advertising revenue was $934 million.
Facebook annual revenue
Revenue (In millions)
Table showing Facebook’s total earnings per year
Facebook usage statistics
- On average, users spend 34 minutes on Facebook every day.
- 81% of Facebook users only access the platform via mobile devices.
- Only 1.7% of the total Facebook users access the platform using a laptop or computer.
- 80.5% of mobile Facebook users use Android phones, only 14.3% are iOS users.
- 1.3 billion people use Facebook Messenger.
- Over 1.8 billion Facebook users have joined Groups.
Facebook Live Statistics
- In 2019, Facebook live had amounted to 35% of the entire platform usage.
- 1 out of every 5 videos on Facebook was a live stream in 2017.
- There were over 3.5 billion live feeds on Facebook towards the end of 2018.
- 57% of U.S. social media users use Facebook to share content.
- 46% of U.S. social media users use Facebook to watch videos.
- Square type videos get 35% more viewership than landscape type videos.
- The interaction level of live videos is six times more as compared to the traditional pre-loaded videos.
- Facebook live videos get more than ten times more response in terms of comments as compared to the pre-recorded videos.
- 76% broadcasters like to use Facebook live to cover an event.
- 50 million enterprises use Facebook live.
- Mark Zuckerberg’s first idea was Facemash, a site that allowed users to compare people’s faces and pick ‘who’s hotter.’
- Zuckerberg’s second idea, ‘TheFacebook,’ was an online student directory for those at Havard.
- Facebook is the world’s third most visited website.
- Only half of the total Facebook users can speak English.
- There are over 100 languages that you can choose from on Facebook.
- You can find out how much time you spend on Facebook by clicking on the More menu, then go to Settings & Privacy. There you’ll find Your Time on Facebook.
- There are more than 300,000 active bots on Messenger.
- Facebook turns 17 years old in 2021.
- 36% of people get news from Facebook.
- 45% of new-music seekers aged 35-54 discover new music on Facebook.
- Travel photography was the most-discussed topic on Facebook in Q1 2021.
- 500 million people use Facebook Stories daily.
- The largest Facebook Group is Evergreen Bangladesh, with 11.7 million members.
- Facebook Dating has created more than 1.5 billion matches.
- 96.3% of Facebook users use at least one other social media platform.
Facebook statistics (Editor’s choice)
1. How many people use Facebook?
There are 2.91 billion monthly active users on Facebook (Facebook, 2022).
Facebook’s initial mantra was to bring the world together, and in the 17 years it has been operational, it not only achieved that but also exploded in popularity.
Today, there are over 1.88 billion users visiting the platform daily. This includes other Facebook core products such as Instagram, WhatsApp, and Messenger.
Facebook first hit the one billion mark in October 2012 before crossing the two billion active user mark five years later in 2017.
2. Facebook was the second most downloaded app in 2020
Despite having been launched in 2004, Facebook remains one of the most downloaded apps in the world.
By the end of 2020, only TikTok beat Facebook in terms of the number of total downloads.
According to appfigures data, TikTok recorded more than 800 million new downloads globally on its flagship, lite, and regional versions in 2020. This marks a 43% increase from the previous year’s figures that stood at 564 million downloads.
Three other major Facebook-owned apps appeared on the list: WhatsApp at the third position, Instagram fourth, and Facebook Messenger in the sixth position.
Facebook has been a consistent contestant for the top ten list for several years despite the entrance of newer apps into the market.
These figures indicate how prevalent Facebook is in our day-to-day lives.
3. There are more male Facebook users than females.
56% of the total Facebook audience is male, while only 44% identify as female (Facebook limits gender reporting to only male or female).
The largest demographic group of Facebook users is between the ages of 25 and 35 years. 18.8% are male, and 12.8% of the population are female.
The only demographic group where there are more female Facebook users than male users is 65+ years. Here, 2.3% of the total population is male compared to 2.6% for females.
Surprisingly, a 2020 diversity report by Facebook indicated that there are more male staff than females. According to the report, 63% of Facebook staff are men.
However, the company is working extra hard to increase diversity in its workforce as the percentage of male employees continues to trend down compared to the rise of the female workforce.
For instance, these numbers are more impressive considering the 69% of the male workforce population in 2014.
4. India is the largest user base with the most active Facebook users.
India has the highest number of active Facebook users at 320 million (Statista, January 2021).
The United States comes second at 190 million users.
Only Indonesia (140 million) and Brazil (130 million) are the other countries in the world to have over 100 million active Facebook users.
This deep penetration in other countries (especially non-English speaking countries) can be attributed to the fact that there are 111 different languages supported on Facebook.
5. Facebook has a broad, highly engaged user base
With over 2.80 billion monthly active users, Facebook is currently the world’s largest social media platform (Facebook, 2021).
On average, Facebook users open the app at least eight times a day, with the average US user spending at least 38 minutes a day on the app.
With about 69% of all adults being active Facebook users, this remains one of the apps with the biggest user base in the world and an increasingly engaged audience.
Out of at least five hours spent by US users on their apps daily, much of it is spent on Facebook. Facebook takes up 19% of the total time, which is approximately 57 minutes.
This is more than they spend on any other app, including music, video, shopping, among others.
According to a report on Statista, Facebook is the most popular social media platform in terms of engagement in the United States.
In 2019, Facebook users spent an average of 769.16 minutes in a month using the app. TikTok was the second-most popular app at that time, with its users spending at least 498.09 minutes every month using the app.
6. What are Facebook’s engagement and conversion rates?
Brands publish approximately 7.5 Facebook posts each day.
The media industry has the highest number of Facebook posts published at 53.5 per week.
Sports teams and non-profits are also other high-publishing industries at 18.5 and 9.2 posts each week, respectively.
Food and beverages are at the lower end at an average of 2.5 per week. This brings the median to 5.5 posts per week across all industries on Facebook.
Across all these industries, the highest engagement rate on Facebook is 0.19%, while the median is 0.08%.
Influencers (at 0.19%) and sports teams (0.18%) have seen the highest engagement rates, while tech & software at 0.2% and media (0.05%) experience the least engagement rates.
As you can see, the number of posts shared does not directly impact the engagement rates. The content being shared has a bigger impact on boosting your audience’s engagement.
7. What is the best time to post on Facebook?
A lot of research has been done to help determine the best times to post on Facebook. However, even though most sources give out different answers, the bottom line remains the same: it all depends on what your brand is all about and who your target audience is.
According to Hubspot, the best time to post on Facebook during the week is at 9 A.M. This is also loosely translated to 8 A.M in some regions. This time would be ideal as this is when most people are checking on their social media platforms as they commute to work.
According to a study by Sprout Social, Facebook posts perform better on Wednesdays and worst on Sundays.
8. What is the most popular type of content on Facebook?
According to data from Statista on the ‘Average Facebook page fan engagement with selected post types worldwide during 4th quarter 2020,’ status posts have the highest level of engagement with page fans at 0.19%.
Images remain the most popular form of content on Facebook, receiving engagement rates of 0.18% as videos trek closely behind at 0.13%. The least popular content type is link posts which only get 0.05% engagement rates.
9. How many marketers use Facebook?
160 million businesses use Meta apps (Facebook, Instagram, Messenger or WhatsApp to reach customers) every month.
Unlike most other social media platforms like SnapChat, LinkedIn, and TikTok, Facebook statistics indicate that the platform is ideal for all people (regardless of their age, gender, or financial status).
For instance, Snapchat and TikTok are more focused on the younger generation (Millennials and Gen Zs), while LinkedIn is ideal for working professionals.
On the other hand, Facebook is a platform that can be used by all ages, from boomers to Gen Zs. This makes it the holy grail for marketers that wish to advertise products or services with a broad target audience demographic.
Furthermore, the CTR on Facebook is quite appealing compared to other social media platforms. The highest Click-through rate for Facebook is 1.61%, while the average is 0.9%.
Besides being able to reach their target audience, Facebook has made it easier for brands to interact with their customers as they enhance and build their relationships.
Also, Facebook has also put measures in place to make it easy for marketers to refine their marketing strategies to help target the right audience.
Using Facebook as the preferred marketing platform allows marketers to save up on time and costs.
10. 31% of American social media users get their news from Facebook
48% of Americans on social media users claim to get their news from such platforms. Out of the total number of those surveyed, a significant portion said to get their news from Facebook.
We are also gradually shifting away from the fake news era as platforms such as Facebook have implemented new fact-checking policies to ensure that whatever is shared on the platform is correct and accurate and does not mislead other users.
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