Pinterest by the Numbers: Stats, Demographics & Fun Facts

Company Info

URL: https://www.pinterest.com/

Founded on: March, 2010

CEO: Ben Silbermann

Headquarters: San Francisco, CA

Employees: 2000 (source)

Pinterest Statistics

Total Number of Monthly Active Pinterest Users:

416 million+ (source)

Last updated: 10/10/20

Largest Pinterest User Base Outside the US:

Germany (14.9 million)  (source)

Last updated: 10/10/20

Average Visit Duration on Pinterest:

5.01 minutes. (source)

Last updated: 10/10/20

Total Number of Pinterest Pins:

240 billion (source)

Last updated: 10/10/20

Total Number of Pinterest Boards:

4 billion (source)

Last updated: 03/9/19

Between March and August 2020, Pinterest had:

1.10 billion total visits (source)

Last updated: 10/10/20

Pinterest Market Value:

$24.93 billion (source)

Last updated: 10/10/20

Pinterest Demographics

• 71% of Pinterest users are females. 
• 35% of Pinterest users are 35-49 years old. 
• 34% of Pinterest users are 18-29 years old. 
• 16% of Pinterest users are male. 
• 70% of Pinterest users have a college degree. 
• 50%+ Pinners live outside the US.
• 34% of Users aged 18-29 in the US uses Pinterest.
• 42% of U.S. women adults use Pinterest.
• 80% of US mothers who use the internet use Pinterest.
• 30% of U.S. Pinterest users come from suburban areas. 
• The median age of a Pinterest user is 40, however, the majority of active pinners are below 40. 
• 34% of Pinterest users earn between $50,000 and $74,999 per year.
• 94% of social media marketers are using Pinterest.
• 144.5 million – Number of people that can be reached with adverts on Pinterest.
• 28% of all US social media users are Pinterest users.

Pinterest Financials

• In 2019, Pinterest generated 1.03 billion U.S. dollars in advertising.
• Pinterest went public on  April 18, 2019, pricing its shares at $19 each for its initial public offering.
• Global revenue of Pinterest Q2 2020 is $272 million with a 4% growth year-over-year. 
• U.S. revenue of Pinterest Q2 2020 is $232 million with a 2% growth year-over-year. 

Fun Facts

• 50%+ Pinners live outside the U.S. 
• 90% of weekly Pinners make purchase decisions on Pinterest. 
• 77% of weekly Pinners have discovered a new brand or product on Pinterest. 
• 98% report trying new things they find on Pinterest. 
• 439 million pins are saved each year for Valentine’s Day and 183 million pins are saved each year during New Year’s.  
• 97% of searches on Pinterest are unbranded.
• Pinterest said 85% of Pinners use their mobile app.
• Nine out of ten Pinners described Pinterest as filled with positivity
• Two-thirds of pins represent brands and products. 
• The most popular category on Pinterest is Food & Drink, followed by home decor
• The average Pinterest user types in 8 searches per month. 
• “Holidays” is the most popular search category on Pinterest. 
• 50% Have Made a Purchase After Seeing a Promoted Pin. 
• Pins that show someone using a product or service are 67% more likely to drive offline sales lift.
• Pins that promote a special sale or offer generate a 61% higher email conversion lift. 
• Pinterest makes money through promoted pins. 
• 85% Pinterest users use the site when they want to start a new project.
• 64% Pinterest users described the platform as a place to find ideas, products or services they can trust.
• 47% Social media users saw Pinterest as the platform for discovering and shopping for products.
• Average number of monthly searches on Pinterest is 2 billion.
• Pinterest is one of the top 10 relevant brands in the U.S.
• 98% of Pinners report trying new things they find on Pinterest
• 77% of weekly Pinners have discovered a new brand or product on Pinterest

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