Do you want consistent clients for your body contouring services in your med spa?
This article was written with you in mind. Now you can leverage proven online marketing strategies to acquire loyal clients and grow your business by up to 400% in ROI.
There’s a huge demand for body contouring treatments at this time.
The global body contouring market size reached $7.8 Billion in 2022. It's projected to reach $11.7 Billion by 2028.
As young people age, many of them will desire to look stronger, younger, and sexier. So they will seek the services of a professional body contouring technician — to address these specific areas.
Source: Light Touch
While the rest of the world hasn’t fully embraced Body Contouring treatments, it’s one of the fastest-growing non-surgical cosmetic procedures in the U.S.
At Omnicore, we offer free consultations to help you identify your target clients, and the best way to attract them.
Speak with a digital marketing specialist today to start getting new clients for your body contouring business.
What is Body Contouring Marketing?
Body contouring marketing is the practice of leveraging both online and offline promotional techniques and channels to get new patients and clients to benefit from your procedures.
Body Contouring Marketing: 5 Effective Advertising Ideas to Gain New Clients
If you want 5 or 10 new body contouring clients each month, it’s possible. Here are the actionable digital marketing strategies you can implement today to start getting results.
1. Offer Discounts to Win Repeat Body Contouring Clients
Let’s start with what you currently have. Your services and clients.
To a large degree, you can control how you package your body contouring services to appeal to prospective clients.
You may also be able to convince existing clients to become loyal customers. Trust me, it’s a lot easier if they had a memorable ‘first’ experience with you.
Here’s how to do both:
Offer discounts and upgrades to encourage repeat clients.
Even if you had 1 or 2 clients in the past, call their phone lines, send a quick email, or just find a way to offer them some discounts.
Keep in mind that repeat buyers can bring in the same revenue that 5 new clients combined may struggle to generate.
And loyal clients are 50% more likely to grab your deal, especially if they had a great experience before.
Set up a loyalty club or rewards program to reward your clients.
As they accumulate points on body contouring treatments, they will be qualified to receive discounts on other cosmetic procedures.
Or start small by rewarding your clients with free treatments or facials as a ‘thank-you’ for their loyalty.
You might want to also offer discounts on bundles of services. This will surely increase your bookings.
For example, Pretty Hair Inc. Body Contouring offers special body treatment bundles for the holiday.
2. Utilize Facebook Lead Ads to Get Instant Leads
When it comes to social media ads, Facebook is still the market leader.
98% of marketers are happy to invest in Facebook ads — due to the demographics, which are mostly young adults.
And Facebook ads can be pretty cheap if you understand targeting.
If you’re new to Facebook ads, it’s best to start with Facebook Lead Ads.
These are different from the typical ads because they’re non-intrusive and prospects don’t need to visit your landing page or website to engage with the ad.
Facebook advertising is highly recommended for body contouring technicians with a tight marketing budget. The average Facebook ads CPC in 2022 is around $0.97.
With Facebook Lead Ads, potential patients can easily book free consultations directly on Facebook.
The beauty of Facebook Lead Ads is that your prospect’s personal information (name, email address, location, etc.) is pre-filled.
All they have to do is authorize the data to be sent by clicking a single CTA button.
When you set up your Facebook Lead ad, select which user information (e.g., full name, email address) you want pre-filled in the form:
Choose your targeting carefully. Pay attention to their location, and interests, and dig deeper into their psychographics (such as behaviors).
Pro Tip: Avoid using the words “body contouring” in your Facebook Lead ad campaigns. Instead, include power words such as ‘Look Beautiful’, ‘Look Younger’, and any expression that will evoke emotions.
Add tracking parameters to your ad form and make sure to request user consent before collecting their data. This is crucial for GDPR compliance.
3. Use Google Search Ads to Get Body Contouring Clients
Well, Google has all the data. According to Think With Google, 53% of U.S. consumers research products (and services) using a search engine before they buy.
Body contouring is a sought-after nonsurgical cosmetic treatment.
With Google ads, you can start to generate consistent bookings on your website for different treatments.
Focus on Search ads that appear in the search results. Ignore Display Ads that are shown on other websites because they tend to be more expensive and untargeted.
Research keywords that your target audience is typing into the search box. You can use the Google Keywords Planner tool or take ideas from ‘Google Autosuggest’ results.
Set a clear goal of what you want to achieve each week; it could be to get 10 new bookings or 5 phone calls per day.
4. Run YouTube Pre-Roll Ads to Acquire Video-Centric Clients
The future of aesthetics marketing is video marketing. Nothing beats a short engaging pre-roll video ad on YouTube that speaks directly to your target audience.
If you’re looking to generate leads, clients, and revenue, then video marketing should be your priority.
91% of marketers are satisfied with the ROI of their social media video campaigns.
YouTube is the hub of video marketing.
But not all placements and formats will drive your desired results. That’s why “Pre-Roll” ads should be the ultimate focus.
Your body contouring video will appear on relevant YouTube videos before they play. These skippable ads are considered the most effective type of YouTube ad format.
Pre-Roll Ads can be as short as 15 seconds or as long as 60 seconds.
Viewers have the option to either watch it or skip the video after 5 seconds if they don’t like them.
Remember to create short videos that will draw viewers’ attention. Make it punchy by communicating your message quickly.
At Omnicore Agency, our digital marketing specialists can assist you in getting the most out of YouTube pre-roll advertising. Contact us today.
We’ll assist you in designing a high-converting video ad for YouTube. We’ll ensure it’s tailored to your practice, and help you place ads on health and beauty-related YouTube channels & videos where they will generate the most leads for you.
5. Acquire New Clients Through Online Influencer Marketing
Influencer marketing is not new, but social media has redefined it. It’s now cheaper, more targeted, and results-driven.
It’s now easier than ever to leverage someone’s community, followers, or fan base to grow your Body Contouring business.
Тhese ways to reach potential patients is by partnering with both online and local influencers.
About 80% of marketers find influencer marketing effective in generating leads, clients, and sales.
Social media influencers are everywhere — Instagram, YouTube, TikTok, Facebook, Twitter, and of course, on their websites.
To reach the most targeted demographics that will be interested in your treatments, choose to work with micro-influencers with about 5,000 to 50,000 followers.
Pro Tip: Choose to work with Fitness coaches, Beauty influencers, and Individuals with an audience that is interested in looking younger, smarter, and sexier.
If celebrity influencers charge $50k for an Instagram post or shoutout, a micro-influencer can charge $2,000 or even less.
This is just an example, rates vary across the board.
So forget about the likes of Kim Kardashians, and just start with easier-to-reach influencers.
Use hashtags in your posts to increase the chance of your posts/videos/or messages going viral on the platform.
Another powerful tip is to run Instagram ads, collect data, then use retargeting tools to target micro-influencers — to reach their followers.
What You Need to Know About Body Contouring Marketing
Nonsurgical body contouring (also referred to as nonsurgical fat reduction) is a delicate procedure.
There are strict guidelines published by the Advertising Standards Authority (ASA), which you must follow when marketing or advertising your medical service.
In 2018, an ad for body contouring was banned for suggesting that slim people need the treatment.
They used the caption “If you can pinch it, we can treat it,” alongside an image that shows this in action. This ad was banned, and similar ads have also been banned by ASA.
According to advertising regulators, do not create the impression that body contouring could benefit slim people, or that your procedure can deliver quick results.
While you can advertise body contouring on social media, you have to use the right words and message.
More importantly, the FDA has not openly approved any dermal filler, including silicone, for injection in body contouring procedures.
But that doesn’t mean you’re stuck, a million times ‘no!’
There’s a much better way to market and advertise your body contouring procedure — without violating any guidelines.
So how do you reach your target audience and attract patients to your practice?
Well, there’s a better way:
Build trust and relationships with potential patients/clients.
You can achieve this by offering free body contouring consultations, listening to your patients to understand what they truly want, and highlighting patient testimonials as social proof.
All of these tips can help you stand out, build credibility, and win the hearts of your target audience — regardless of the marketing channel (Facebook, Instagram, Google, Website), you employ.
Body Contour Marketing: Get Loyal Clients
The aesthetic business is in high demand right now. And your ideal clients are actively using YouTube, Instagram, Facebook, Google, and TikTok.
Yes, there are indeed several other marketing platforms, but it’s best to focus on the giants — where you’re guaranteed maximum reach.
If you decide to use Facebook and Instagram today, you can set up your ad from the same ad manager, and launch your first campaign with just a $10 to $20/day budget.
This could be the most effective way to start generating 5, 10, or 30 new clients for your body contouring service each month.
Your ideal clients are already used to posts, images, and videos on social media. So start from there and you’ll appeal to them.
According to Review Trackers, photos influence people’s decisions when choosing a local business, of which body contouring is a part.
Your photos could be “Before” and “After” results, as well as behind-the-scenes of your treatments.
To a large degree, prospective clients will understand your services better, and visualize what they can get from visiting your center.
When marketing your body contouring treatments, focus on the right demographics.
This cuts across women, Gen Z, Millennials, and anyone who wants to look smarter, sexier, more beautiful, and younger.
Your body contouring website is your billboard to the world.
If you’re just getting started with offering these treatments, then start with your website and make sure it’s optimized to rank well on Google — for your city, state, or district.
Use the Google Keywords Planner to find your primary keywords, then optimize your pages by creating engaging, original, and actionable content.
You want to make it easier for new patients to find you when they’re searching for:
- Body contouring in Chicago
- Body contouring near me
- Body contouring treatments near me
- Body contouring services in TX
- Body contouring procedures in London
And so on.
Note: Be sure to replace “Chicago” above with the state you’re targeting.
Search Engine Optimization (SEO) is the practice of optimizing your website to rank well in Google organic results.
This is crucial because 76% of people who found your website when they’re looking for body contouring treatments on Google are more likely to call your phone or visit your center within 24 hours — especially if they’re searching with their mobile phones.
Leveraging SEO and other content marketing strategies can be very effective for generating clients for any cosmetic services, especially with Body Contouring and Botox — which have strict advertising guidelines.
Ready to kickstart your first Body Contouring marketing campaign?
Schedule a free strategy session with our digital marketing specialist at Omnicore Agency, he’ll answer your questions, and you can start getting clients this month.
Photo Credit: Unsplash