If you want to acquire 10, 20, or 50+ new hair restoration clients, this guide offers practical tips that work.
As a hair restoration specialist, you need a steady flow of clients and patients to grow your clinic.
The Global Hair Restoration Services Market is growing exponentially.
According to Global Market Insights, the global hair restoration services market is expected to reach a value of $31 Billion by the end of 2025.
Source: PRNewswire
With this huge demand for hair transplants, you’ve got the opportunity to serve over 60% of men and 50% of women who are searching for hair transplant clinics online.
Hair loss and its related issues are common in both young and old, men and women.
With so many marketing techniques flying around, the best approach is to employ strategies that engage potential hair-loss clients at every stage of their decision-making process.
Regardless of your marketing plan, get to know your audience’s pain points so that you can address them appropriately in your articles, ad copy, videos, podcasts, visuals, or any other content format you’re using.
With Omnicore’s Hair Transplant marketing program, you’ll have an irresistible marketing offer that will be seen and heard by the right people, especially those in your locality. Speak with a digital marketing specialist today. It’s free!
5 Ways to Get Clients to Your Hair Restoration Services
When you’re looking for new clients for your hair transplant services, here are the best digital marketing strategies and tips that work:
1. Increase Appointment Bookings With A Hair Transplant Services Website & Software
There are many ways to promote your hair transplant treatment to get clients booking in droves, but a few clear and actionable tips can make all the difference.
The most obvious is to ensure you have a great-looking appointment booking website that converts visitors into clients.
Pro Tip: The fewer clicks it takes for website visitors to book, the more bookings you'll get. So limit your form fields to 3 at most with a single CTA button.
Source: Wimpoleclinic.com
You could offer a complimentary hair check with a nudge to get potential clients to fill out the form.
Above all, make sure your medical practice website is mobile-friendly and mobile-responsive.
Essentially, your website should display properly on both desktop and mobile devices — after all, you’ll be getting a ton of leads and hair-check questions from mobile users.
Your marketing efforts should be backed up by an excellent client management system — to keep track of every patient from start to finish.
There are several online booking tools (e.g., Booknetic.com) that allow you to integrate and embed a web form into your website.
Source: Booknetic.com
This is a great way to relax your clients with an enhanced appointment booking process through a seamless scheduling and payment system.
Alternatively, another reliable and cost-effective way to achieve that is with a specialized clinic management software system such as Pabau.
Source: Pabau.com
Their innovative lead and appointment management system will integrate with your Google Calendar to simplify the entire process and help you manage your clients from the moment they enter your door to when they book.
The system can even alert you if they have any questions or concerns.
It also has the most comprehensive analytics platform in the business, which allows you to see what works and what doesn’t so you can optimize your strategy to get better results.
2. Leverage Video Marketing to Attract New Patients
Video marketing is a powerful tool that can help you attract new patients to your hair restoration clinic.
It’s a cost-effective way to reach potential clients, and it supports your SEO efforts.
According to data from Blogging Wizard, 32% of businesses use video as a marketing tool.
Source: Biteable.com
Video content offers a great way to educate your audience and build trust.
You can create informative videos about hair loss, the causes of thinning hair, and other topics that will appeal to your target audience.
The key to successful hair restoration marketing is to create videos that are short, easy to digest, and offer valuable information.
So you might want to consider uploading your videos to YouTube Shorts, Instagram Reels, and TikTok.
Source: Dash Hudson
By capitalizing on these three powerful Short-form content platforms, you can reach hundreds of thousands of potential clients who need your hair transplant services.
The right type of videos will attract clients and encourage them to contact your clinic.
When creating your video, make sure to include a strong call-to-action (CTA) that will lead the viewers to your website or online booking system.
This will increase your conversion rate and improve your website’s performance.
3. Collaborate With Online influencers to Get Consistent Hair Restoration Clients
If you’re looking for a way to promote your hair transplant treatment to get clients, online influencers are a great place to start.
Instagram Influencers, for example, can reach a large audience with a single post. These influencers are known and loved for their personality and trustworthiness.
Source: Instagram
The first step to gaining consistent clients from an influencer is to find a good fit for your brand and your target audience.
You want to make sure you’re working with influencers who align well with your values, are in your target market, and have a large enough following.
Ideally, it’s best to work with micro-influencers with 5,000 to 100,000 followers.
Source: Point Park University
At this stage of growth (< 1M followers), the relationship that exists between the influencer and followers is still cordial — so their posts and videos are usually anticipated.
Once you’ve found a match on Instagram, you could give them a free hair check consultation or related services.
Then ask them to share their experience or testimonial about your hair transplant services.
Instagram is the most important social media channel for influencer marketing.
Source: Shane Baker
It’ll cost you money anywhere between $200 to $1,000 for a post or video — but the ROI is usually reasonable at the end of the day. So you’ve got nothing to lose!
Aside from reviews, you can also ask influencers to create videos demonstrating how your hair transplant treatment works.
These videos are a great way:
- To raise brand awareness.
- Foster trust.
- Drive organic traffic to your website.
Omnicore Agency, a Hair Transplant digital marketing company can help you design a winning strategy for influencer marketing. Speak with a specialist today.
4. Build Your Brand Authority to Acquire Hair Transplant Clients
You’re not just a hair transplant specialist, you’re a brand. See yourself like that and it’ll change how you approach digital marketing.
Building brand authority is a key step to attracting new clients. Do you have it?
Source: Arcstone.com
It’s a proven strategy that helps you to build trust among potential customers and establish yourself as a trustworthy business with the knowledge and expertise to deliver results.
The best way to build your brand authority is through consistent interaction with your audience.
That can be through blogging, video marketing, social media marketing, and other interactive content.
You define your brand by your value, design, strategy, logo, identity, marketing, advertising, trust, and even customer support. Brand authority is all-encompassing.
Source: Chainlinkmarketing.com
When potential clients visit your hair transplant services website, they should be captivated and excited to call your phone line or schedule an appointment with you.
The London Hair Loss Clinic has a brand-appealing website with a catchy “Book Online” button in the navigation menu.
Source: Londonhairlossclinic.com
Creating engaging and informative blog posts can be a great way to build your brand’s reputation as an industry expert.
It can also help you to entice readers to return to your website regularly and share the content with their networks.
Another helpful tool for establishing brand authority is customer testimonials (with ‘Before’ and ‘After’ photos) and reviews.
They give your target customers an idea of the kind of service you provide, as well as how it can help them to improve their appearance.
Whether you are a hair transplant clinic or any other medical practice, building brand authority is a crucial component of your marketing and sales strategy.
It lets you attract new clients and create long-lasting relationships with them.
5. Get Instant Client Bookings With Google Search Ads
Google Search Ads are an effective way to promote your hair transplant clinic and the services you offer.
Your ads will appear in the search engines — usually above the organic search results. Here are some examples:
While setting up your ad campaign, you can target specific keywords and demographics to increase your visibility online and drive more qualified leads to your business.
Typically, you should run Google Ads to a dedicated landing page on your website or a booking system where potential clients can book free consultations.
Ensure there should be a message match between your ad copy and the landing page. ‘Message Match’ can lift conversion rates by 212.78% — according to Brad Smith, a contributor at Moz.
One of the best features of Google Ads is that it allows you to track your ad’s performance.
Ideally, integrate your Google Analytics with Google Ads to get an overall performance of your ads.
With this integration, it’s easy to see which keywords bring in the most clicks and which ones generate the most conversions.
Google Ads allows you to add extensions that include a price, hours of operation, customer reviews, and more.
These extensions don’t cost you extra, and they can help improve your ad’s placement on the search results page.
Another excellent feature of Google Search ads is that it provides instant bookings to your customers — with a link to book a free consultation.
This allows you to eliminate the drop-off between a call and bookings, which can lead to significant revenue growth.
With Google Ads, you don’t have to risk your marketing budget. Start with $10/day and scale from there. If your campaign converts click to leads, then you increase your budget.
Getting Consistent Hair Restoration Clients
The hair transplant procedure is a serious undertaking that requires careful planning.
During the recovery phase, patients are expected to follow all the instructions from their specialist to the letter.
The hair transplant industry is tricky and competitive.
So it’s important to leverage digital marketing strategies to market your clinic and get new clients.
With Omnicore’s Hair Restoration marketing program, you’ll have an irresistible marketing offer that will be seen and heard by the right people, especially those in your locality. Speak with a digital marketing specialist today. It’s free!
Photo Credit: Unsplash
