Company Info

Instagram Logo


Founded: October 2010

CEO: Kevin Systrom

Headquarters: Menlo Park, CA

Parent Company: Meta

Quick Instagram Statistics

Total Number of Monthly Active Instagram Users:

2 billion+ (source)

Last updated: 05/30/2024

Instagram Daily Active Users:

66.6 million+ (source)

Last updated: 05/30/2024

Number of Businesses on Instagram

200 million+ (source)

Last updated: 05/30/2024

Total Percentage of Instagram Accounts with 1m Followers:

0.31% (source)

Last updated: 05/30/2024

Instagram Demographics:

  • 49.4% of all Instagram users are female while 50.6% are male.
  • 30.6% of Instagram users are 25-34 years old.
  • 31.7% of Instagram users are 18-24 years old.
  • 2.9% of Instagram users are 65+ years old.
  • The top three countries with the highest number of Instagram users are India (388.3 million), the United States (168.75 million), and Brazil (137.15 million). (DataReportal)
  • 87% of Instagram users are outside the U.S.
  • 24.81% of the 8.06 billion world population uses Instagram monthly.
  • 73% of U.S. teens say Instagram is the best way for brands to reach them about new products or promotions.
  • Instagram users spend an average of 33 minutes per day or 16.5 hours per month on the platform. (source)

Number of Instagram Monthly Active Users:


Number of monthly users (In millions)

























*No official figures reported

Instagram for Business:

  • Annual Instagram advertising revenue is projected to reach around $71 billion in 2024.
  • 44% of surveyed active users turn to Instagram weekly for shopping.
  • There are more than 65 million active influencers on Instagram.
  • Influencer marketing takes up more than half of the marketing budget for 17% of marketers.
  • 1/3 of the most viewed stories are from businesses.
  • 15.1% of Influencers use Instagram Stories for sponsored campaigns.
  • 25% of sponsored posts on Instagram are fashion-related.
  • The average engagement rate for Instagram business profile posts is 0.65%.

Instagram’s Influencer Statistics:

  • Christiano Ronaldo is the most followed individual on Instagram with 630 million followers.
  • Instagram is the most popular influencer marketing platform in 2023, used by 76% of marketers.
  • 54% of all influencers on Instagram are nano-influencers, while 33% are micro-influencers.
  • 37% of Instagram users interact with influencers.
  • The most expensive Instagram influencer by average post cost is Cristiano Ronaldo who charges $3.23 million per post.
  • Picture posts (78%) and Stories (73%) are viewed as the most successful kinds of content by people who engage in shopping from influencers.

Fun Facts

  • Nearly half of Instagram users say they use Instagram to shop weekly.
  • The most liked photo on Instagram is a photo of a Lionel Messi with almost 75.5 million likes.
  • Around 1.3 billion photos are shared on Instagram every day.
  • Only 3.6% of Instagram accounts are verified.
  • 50% of Instagram users use explore page every month.
  • Posts with a location tag get 79% more engagement.
  • Posts with at least one hashtag average 12.6% more engagement.
  • The best times to post on Instagram are Wednesdays between 9 am and 4 pm, or Fridays at 11 am. (Sprout Social)
  • More than half of Instagram captions & comments contain Emojis.
  • Instagram videos get over 2 times more engagement than Instagram photos.
  • Video posts on Instagram typically receive 3.15 times more likes than image posts. (Mention)
  • The most popular hashtag on Instagram is #Love (2.1B).
  • Pizza is the most Instagrammed food globally, followed by Sushi.
  • Nano-influencers (500-5k followers) make an average of $114 per video post on Instagram, compared with $100 for an image post and $43 for a story.
  • 68% of people come to Instagram to interact with creators.
  • There were 5 million uploaded videos within the first 24 hours after Instagram announced the video feature in 2013.

Note: Please link back to and this page when you reference/quote the statistic.

Photo Credit: Unsplash

Salman Aslam
Salman Aslam is the Managing Director at Omnicore, a leading Healthcare Digital Advertising & Marketing Agency helping clients across the globe. You can follow him on Twitter for tweets and rants about the latest news, tips, and advice on digital marketing.