As an assisted living facility, you need to know your target audience when it comes to increasing occupancy. Unlike other healthcare facilities who primarily target their actual patients themselves, assisted living facilities should have as their primary target market, the adult children of senior citizens.
In fact, 73% of the time, children of prospective residents are involved in their parents’ transition into assisted living facilities. Is your website and online presence targeting this audience?
Increasing Occupancy at Your Assisted Living Facility
Let’s face facts: Most senior citizens don’t want to enter assisted living facilities.
In fact, according to a recent Merrill Lynch study, only 10% of retirees actually liked the idea of an assisted living facility. 85% of the study’s participants said they’d prefer getting care in their own homes.
So as the owner or manager of an assisted living facility, you can easily see that the odds are stacked against you. And this is indeed the biggest challenge of all assisted living facilities in general:
How do you get seniors interested in your assisted living community?
How do you demonstrate the value of your facility?
Here, it’s important to recall the statistic we first mentioned: “73% of the time, children of prospective residents are involved in their parents’ transition into assisted living facilities.”
They are your audience — the children of your prospective occupants.
These individuals will generally be between 35 to 50. They’re on the look-out for high-quality, comfortable, close-to-home facilities that will provide a relaxing and accommodating community for their parents to live in. And most importantly? They’re Internet users.
These days, everyone is an Internet user. And if you’re an assisted living facility who needs to fill beds and rooms, you need to market online to this digital audience.
Using Digital Marketing Strategies to Increase Occupancy at Your Assisted Living Facility
If your assisted living facility understands the importance of having a strong online presence and ensuring that your site is the first that pops up on Google searches pertaining to your industry, know that Omnicore is the digital marketing agency for you.
At Omnicore, our expertise extends to all areas of digital marketing, but we’re also focused on providing you with optimal service and care when you work with us. We know that your investment in our services and expertise deserves a strong return, and we passionately strive to achieve this in every step we take to improve your business.
Through excellent customer service, vast knowledge of the digital marketing sphere, and winning strategies that consistently achieve visible results for our clients, we can put you at number one in search engine results and deliver a strong return on your investment.
We do this by using the following key marketing services:
SEO: Search Engine Optimization
Those interested in assisted living facilities — including the children of seniors and many seniors themselves — are searching online to find a facility that meets their needs. Generally speaking, this means they’re searching for a set of keywords and phrases that we can anticipate.
For example, someone in Omaha, Nebraska who needs assisted living for their elderly parent may type “assisted living in Omaha” into Google. “Assisted living in Omaha” now becomes a target keyword phrase for your assisted living facility in Omaha. When someone types it into Google, Omnicore will arrange it so that your facility pops up first in the search results. This is SEO or search engine optimization in action, and it’s a key way that Omnicore helps increase your resident acquisition.
PPC or pay-per-click ads are an effective and affordable way to provide immediate marketing online. Google Adwords shows your ads in their search engine results when individuals search for specific keywords or key phrases related to your industry.
The best thing about PPC is that you only have to pay for the ad when a user clicks on it to go to your site, showing interest in your assisted living facility. It’s a minimal cost way to attract visitors to your site and hopefully convert them to paying customers.
Profitable senior living communities use content marketing to great effect in attracting new residents. Content marketing includes any type of online content and media you put out: webpage copy, content on your social media platforms, marketing e-mails, video, images, e-guides, blog posts, and more.
Our content experts will produce and market your related content so that it’s both informative and integrated with the other strategic marketing approaches listed here. This will enhance your online presence and boost your conversion rate. It’s all about making your content work for you.
Social Media Enhancing
At Omnicore, we’ll not only help you build out your presence on Facebook, Twitter, and Instagram, but we’ll assist you in keeping up with prospective and current resident questions and concerns as well — a key factor in running effective social media.
We’ll also help you link all of your sites, social media platforms, blogs, emails, and other media together to drastically increase your conversion optimization rate.
Conversion optimization refers to maximizing the effectiveness of your online content so as to drive visitors to your website, and then convert them into paying customers. With shifting consumer habits, this means staying on top of online search trends and technological advancements.
It also means finding your audiences’ pain points. For example, potential residents want a facility close to their home, but we may also notice a trend in concern for nutrition and opportunities for physical activity on-site. When you can target solutions to these problems or “pain points,” you’ll see a direct positive correlation in conversion rates.
Your reputation online is either a serious contributor to or a detractor from your facility’s success. Whether it’s referral sources, senior adults themselves, or their adult children, you want anyone who looks up your facility online to be met with content that emphasizes your credibility and viability.
A certain amount of negative feedback online is simply inevitable. But at Omnicore, we can prevent any negativity from impacting your overall flow of operations and acquisition of residents. We’ll also help you effectively respond to negative feedback so as to mitigate damaging consequences.
Let Us Help You Customize Your Digital Marketing and Get Results
Omnicore is a team of data-driven marketing experts who have been working successfully in the digital marketing sphere since 2009. Our strategies help assisted living facilities target their primary audiences and notably increase occupancy rates and returns on investment.
If you’re ready to take your assisted living facility to the next level and surpass your competition, get in touch with us at your earliest convenience for a risk-free consultation. We’ll let you know how our knowledge and experience in the industry can achieve for you perceptible results in resident acquisition. You are under no obligation to buy during your 30-minute, risk-free phone consultation.
Give us a call today, or fill out this simple form and one of our experts will get in touch with you shortly to schedule your consultation.
We look forward to hearing from you!