Internet Marketing for Hospitals: Why It’s Essential
Today more than ever, patients who are looking for care and treatment at hospitals are using the Internet to conduct their health-related research. Each patient’s path to treatment is now online, which means that your marketing center needs to be online as well.
All of your health-related information, treatments, services need to be available on your website as well as social media platforms, and other often-sought locations. Information has to be in an easy to navigate format with keywords and key phrases at the center to attract your target audience.
Marketing Your Hospital: How We Can Help You Maximize Patient Acquisition
In order to keep up with the digital times, hospitals must flesh out what they have to offer digitally and continue to adapt to evolving marketing trends online. This is where Omnicore comes in.
At the center of our offerings is the opportunity to provide hospitals with what they need to keep going: patients. This involves a lot of hard work. Not only will you need to utilize traditional marketing methods, including keenly observing your current patient demographic and optimizing your advertising strategies to target specific groups, but you’ll need to adapt to the changing digital times as well. In-house hospital marketing teams will have trouble managing these demands on their own.
At Omnicore, we offer the following key services, which will maximize your hospital’s patient acquisition:
SEO: Search Engine Optimization
Did you know that 49% of patients start their online search with terms for diseases or conditions? Your content must reflect the keywords and phrases that potential patients are looking for when they search on search engines like Google.
At Omnicore, we will optimize your content to target your audience. By doing this, potential patients will be routed directly to your hospital’s website or social media platforms in order to optimize conversion.
PPC or pay-per-click is an advertising model that uses keywords and key phrases to transition those who are looking for your services online into actual patients. Google Adwords is this model’s most useful tool, and it’s what Omnicore uses to increase your patient acquisition.
With Google Adwords PPC, you set a daily budget, anywhere from $10 a day to $500 a day. When Internet users type your chosen keywords or phrases into Google, your ad will show up. You’ll only be charged when a searcher clicks on your ad and shows interest in your hospital.
Content marketing includes everything that your website and online presence encompasses. This means social media platform information, webpages all over your website, marketing e-mails, e-books for lead generation, infographics, blog posts, and articles. Content marketing even includes videos, photos, and other digital media.
When it comes to content marketing, you may not realize that as a hospital, you are in an enviable position. You’ll of course need to start your content marketing campaign with the basics: website content, meta-data for search engines, marketing e-mails, social media content, etc. But when it comes to articles, blog posts, tweets, and other social media updates, unlike other industries, you have an eager audience awaiting information and you’ve got a world of content ideas at your fingertips.
Among the plethora of information that potential clients are looking for, you can create content that is branded to your particular hospital as well as content that is niched for conditions or diseases, symptoms or departments, and treatments or procedures. All of this content will ignite interest in your audience and lead them to choose your hospital over the competition.
Social Media Enhancing
Follow, like, tag, comment, link — Like it or not, social media has changed the face of marketing profoundly. 41% of consumers claim that what they see on social media will probably impact how they choose a treatment center or hospital.
All of this means that you need to not only be present on social media to begin with, but you need to be updating constantly. The in-house marketing team at your hospital is not going to be able to handle this constant need for updates and communication with current and potential patients as well as loved ones who want accurate information right now.
Conversion optimization drives visitors to your website and converts them into patients for your hospital. In essence, you need to make your website work harder for you by utilizing various marketing strategies to funnel patients to your site.
Once at your site, it’s also important to keep visitors there, and we use similar strategies to do this. It’s all about consistent strategies that attract and engage visitors with useful information, easy-to-use navigation, and a winning brand.
When it comes to attracting patients as well as physicians and potential partnering organizations, your hospital’s reputation is absolutely critical. Today’s healthcare environment is extremely competitive, and even a few negative reviews or the smallest amounts of criticism can be problematic.
At Omnicore, we will assess your current image and give your hospital a facelift by leveraging advertising and marketing initiatives to push a consistent positive message for your brand. This involves all of the marketing strategies listed above used in unison.
How Can We Help You?
At Omnicore, our innovative approach to digital marketing, multi-faceted strategies, and dedication to excellence will help your hospital be number one in search engine results and see noticeable results you can measure in your patient acquisition.
If you are interested in taking your patient acquisition to the next level and seeing real results for your hospital, please contact us at your earliest convenience.
In order to better understand your current digital marketing strategy and the challenges you face, we can speak with you one-on-one for a free consultation. You are under no obligation to buy during this risk-free, 30 minute phone conversation with one of our skilled and knowledgeable digital marketing experts. We’ll analyze your current ranking and social authority and give you suggestions on how you can achieve your marketing and business goals with our services.
To get started, call us today or fill out this form. One of our experts will get in touch with you shortly to set up a meeting.
We look forward to hearing from you!