Linkedin by the Numbers: Stats, Demographics & Fun Facts

Company Info

URL: https://www.linkedin.com/

Founded on: May 5, 2003

CEO: Jeff Weiner

Headquarters: Mountain View, CA

Employees: 16,000 (source)

LinkedIn Statistics

Total Number of Linkedin Users:

766 million (source)

Last updated: 10/3/20

Total Number of Monthly Active Linkedin Users:

310 million (source)

Last updated: 2/3/20

Total Number of Linkedin Users from the US:

171+ million (source)

Last updated: 10/10/20

Percentage of Linkedin Monthly Active Users:

46.97% (source)

Last updated: 10/10/20

Job Applications Submitted Every Second to LinkedIn:

55 (source)

Last updated: 10/10/20

Linkedin Demographics

• More than 70% of Linkedin users are from outside the US.
• There are 346 million male users and 360 million female users on Linkedin. 
• After the US (171 million+), India (69 million+), China (51 million+), Brazil (45 million+), and Great Britain (29 million+) have the highest number of users.
• 24% of Millennials (18-24 years old) use Linkedin.
• 50% of internet users with a college degree or higher use LinkedIn.
• The average income of a LinkedIn user currently stands at $46,644 per year.
• 51% of US College Graduates use LinkedIn.
• 90 million LinkedIn users are senior-level influencers and 63 million are in decision-making positions.
• There are 17 million opinion leaders and 10 million C-Level executives on LinkedIn.
• 27% of US adults are signed up to LinkedIn. 

Linkedin Content Marketing

• 6 out of 10 users actively look for industry insights on LinkedIn. 
• 280 billion feed updates are viewed annually.
• LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs.
• 92% of B2B marketers include LinkedIn in their digital marketing mix.

• Only 3 million LinkedIn users share content on a weekly basis.
• How-to & list posts perform the best on LinkedIn.
• Posts split into 5, 7, or 9 headings perform the best.
• Articles with titles between 40-49 characters perform the best on LinkedIn.
• Articles without video perform better than those with video. It is best to upload videos natively on LinkedIn.
• 97% of B2B marketers use it for their content marketing efforts.

Linkedin Financials

• Microsoft paid $26.2 billion to acquire LinkedIn.
• The global revenue of LinkedIn amounted to $2,016 million during Q2 2020. 
• Linkedin generates more than $454,000 per employee.
• LinkedIn’s Q2 2020 revenue has increased by 14%. 

Fun Facts

• 41% of millionaires use LinkedIn.
• There are 35,000 skills listed on LinkedIn.
• LinkedIn is currently available in 24 languages.
• Top soft skill that companies need the most on LinkedIn is creativity and the top hard skill required is Blockchain followed by Cloud computing.
• LinkedIn now has over 30 million companies on LinkedIn with 20 million open job listings.
• There are 90,000 schools listed on Linkedin.
• There are 100 million job applications on LinkedIn every month.
• 2 million posts, articles, and videos are published on LinkedIn every day.
• LinkedIn profiles with professional headshots get 14 times more profile views.
• 59% of LinkedIn members have never worked at a company with more than 200 employees.
• There are 5.5 million accountants on LinkedIn.
• There are 3 million MBA graduates on LinkedIn.
• There are 6 million IT decision-makers on LinkedIn.
• 79% of B2B marketers see LinkedIn as an effective source of lead generation.
• UK & India are the fastest-growing markets on LinkedIn Messaging.
• There have been 11 billion endorsements on LinkedIn.
• The average CEO has 930 connections.
• The most overused profile word is ‘Specialize’
• More than 95% of recruiters use LinkedIn regularly.
• LinkedIn Message Ads delivered a 40% conversion rate.
• LinkedIn SlideShare now has 80 million monthly active users.

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