Experts in Search. Driven by Results.
Omnicore’s SEO Services can help drive more customers to your business in Phoenix.
Local SEO services help connect your website with Phoenix area residents.
Phoenix consumers are searching the web for your business.
Did you know 18% of mobile searches result in a purchase within a day?
That is because people search for services or products they want here and now. Make it easy for them with search engine optimization.
We make sure that your message reaches the right people. Which is why we being the leading Phoenix SEO company can help with your business goals.
1. SEO Strategy
Search Engine Optimization (SEO) is part communication, part technical and part marketing. If anything, it isn’t a fluke.
The reason why your business need Search Engine Optimization (SEO) is that it helps your business grow and for that a good strategy is required.
Every day Phoenix residents search for services and products, with the right strategy, you can reach them.
Your approach is determined by the audience that you want to attract.
For example, you would use a different SEO strategy to attract residents than if your goal is to attract tourists who may visit Phoenix next year.
2. Keyword Research
Keyword research is part of your SEO strategy. Search engine bots attempt to categorize the topics covered on your website.
Effective keyword use helps these bots correctly identify what questions you answer. Consumers typically use search engines to find answers to their questions or solutions to their problems.
Some examples of possible searches include:
- Where can I find the best Mexican food in Phoenix?
- Where should I hike within driving distance from Phoenix?
Keywords are the words that people use in their search queries. Keyword research involves finding the words that members of your target market use when they search.
For example, a Phoenix resident might use different search terms than an Austin resident. The search queries may even include keywords including neighborhoods and local landmarks.
3. Technical SEO
Technical SEO focuses on how search engines find, categorize and web pages.
Your SEO consultant provides guidance on details like site security, load speed, page hierarchy, and URL structure. These details help bots rank your website.
When Phoenix consumers visit your site, you want them to stay on your site long enough to learn about your products or services.
Technical SEO ensures this and that search engines can correctly crawl your site.
4. Local SEO
People search for products and services wherever they go using their phones.
One recent trend in mobile search is the use of “near me” searches. For example, a hungry customer may query “best beet and kale salad near me.”
Thanks to GPS location services, consumers expect to find the closest restaurant that serves beet salad.
Local Search Optimization and having a mobile-optimized website may be more effective than expensive newspaper and television advertising.
If Phoenix area residents are your customers, you want to optimize your site for local searches. Local SEO offers convenience to your customers when they are looking for products or services here and now.
5. Digital PR & Content
Your website’s content is the centerpiece of your SEO.
To reach Phoenix residents, your website must contain useful and valuable content on the topics they search. You can reach customers before they even know they need you.
Digital PR takes your content strategy to the next level as you establish yourself as a local thought leader. It results in media coverage as well as an SEO boost.
6. Link Building
Search engines like Google rely on various social signals to determine that your website is influential.
One of those signals is whether other websites link to your website and how influential they are.
The more authoritative the site, the better the SEO boost. Blogs, regional directories, newspapers, publications, and other websites can boost your online reputation.
It can take years to build your brand’s reputation organically. Thankfully, a skilled SEO professional saves you time through link building.
At Omnicore, our focus is to help work around the framework of a marketing funnel which helps understanding the process of turning leads into customers. Here is how it works:
Awareness: Potential customers are drawn in through content marketing.
Interest: Visitors move to interest stage by signing up to the email list.
Consideration: Leads change into marketing qualified leads and are seen as prospective customers.
Intent: Prospects can show intent by requesting a demo or adding product to the cart.
Evaluation: Buyers make a final decision about whether or not to buy a brand’s product or services.
Purchase: The last stage where a prospect turns into a customer and where sales transaction takes place.