Experts in Search. Driven by Results.
Looking for a San Antonio SEO company to help you reach local customers in Chicago? We can help.
We believe SEO is an investment rather than an expense, which pays in the long run.
You invest in creating your website in hopes of reaching San Antonio consumers. But that is just the beginning, the end goal is to reach prospective customers when they are looking for your product or service.
Local Search Engine Optimization (SEO) services help connect your website with San Antonio area residents.
engines like Google and Bing adapt to how people search, and they strive to give relevant results to searchers.
With the help of an optimization professional, your website stays up-to-date, and your message reaches the right people.
1. SEO Strategy
Search Engine Optimization (SEO) can be best defined as utilization of marketing skills on top of strong technical foundation and results are something which cannot be achieved by shooting in the dark.
This is the reason why a sound SEO strategy is of paramount importance for your business.
The best SEO strategy varies depending on exactly who you want to reach. For example, you would use a different SEO strategy to attract San Antonio area residents than if your goal is to people from throughout the United States and Canada.
San Antonio residents search for local services and products. However, targeting the right searchers is more likely to result in success than if you cast an unfocused wide net.
Also, some retail businesses may prefer to target a national audience.
These are some of the factors to be looked out for when developing an SEO strategy.
2. Keyword Research
Keyword research is part of an SEO strategy and is a process where the best search phrases or keywords are identified that matter for your business.
The process is useful for finding the words that your potential customers would use. For example, a Chicago resident might use different search terms than a Detroit resident.
The search queries may even include names of local neighborhoods and attractions. For example, a tourist may search for “deep dish pizza san antonio.”
At Omnicore, we analyze your competitor and understand your business to prepare a report of keywords that gives an insight on the keywords your potential buyer may search for.
3. Technical SEO
Technical SEO focuses on how search engines find, categorize and web pages. In other words, it involves the technical aspects of Search Engine Optimization.
This involves ensuring your site loads quickly, is structured correctly, is secure, and functions well.
When San Antonio consumers visit your site, you want to give them a good browsing experience, so they stay on your site and learn about your products.
If they immediately exit your site or bounce, they probably won’t buy your product or service.
Technical SEO ensures they are not driven away by a poor performing site. It also makes it easier for search engines to correctly crawl, categorize, and rank your site.
4. Local SEO
Today’s consumers search for products and services while they are on-the-go. They use their smartphones, tablets, and digital assistants.
One recent trend in mobile search is the use of “near me” searches. For example, a hungry customer may search for “best Tex-Mex tacos near me.”
Thanks to GPS location services, consumers expect to find a nearby Tex-Mex style restaurant that received mostly positive reviews.
Local Search Optimization and a mobile-friendly site allow you to cash in on this business!
Most small and mid-sized businesses offer products or services primarily to residents.
If San Antonio area residents are your customers, you want to optimize your site for them to discover. Local SEO offers convenience as your customers can easily find and contact you.
5. Digital PR & Content
Quality content is crucial for a successful SEO campaign.
To reach San Antonio residents, your website must contain information that answers their questions or meets their needs.
For example, if a customer searches for “pizza in San Antonio” then she expects to find a menu and contact information for a nearby pizza place.
Effective content goes even farther; you can reach customers before they even know what product or service they need.
For example, someone who wants to brighten his home may search for decorating ideas. A lighting fixture store might publish a blog post on using lighting to set the mood in a new home.
This searcher may realize he needs to upgrade his lighting and then visit that store to look at options.
Digital PR takes your content strategy to a new level. It may generate media coverage both online and offline (as more and more journalists use the web for research).
The increased exposure raises awareness of your brand and also helps build your reputation online and offline.
6. Link Building
Link building is an extension of public relations and relationship building.
It also helps boost your business site’s SEO. Search engines like Bing and Google tend to trust content that is frequently shared and linked to from other credible websites.
For example, if the San Antonio News-Express website mentions your business then this boosts your online reputation and your SEO.
It can take years to build your brand’s reputation and for credible, quality local websites to link to your website.
Fortunately, a skilled SEO professional can create a strategy and reach out to linking partners to make this process much faster. Link building helps build your online reputation and your local SEO faster.
At Omnicore, our focus is to help work around the framework of a marketing funnel which helps understanding the process of turning leads into customers. Here is how it works:
Awareness: Potential customers are drawn in through content marketing.
Interest: Visitors move to interest stage by signing up to the email list.
Consideration: Leads change into marketing qualified leads and are seen as prospective customers.
Intent: Prospects can show intent by requesting a demo or adding product to the cart.
Evaluation: Buyers make a final decision about whether or not to buy a brand’s product or services.
Purchase: The last stage where a prospect turns into a customer and where sales transaction takes place.