Healthcare Digital Marketing Agency

Attract Your Ideal Clients

SEO for Medical & Healthcare Practices

Your best clients are likely utilizing Google search at random times throughout the day. Our job is to climb your website up to the top of their organic Google search results to get your business seen.

Why Omnicore?

With SEO, playing the system isn’t an option. You can’t buy your way to the top. Your prospects trust Google enough to pick the most credible results for them.

Simply put: SEO is about building your authority and credibility online. These are big words that ultimately root from one thing – trust.

SEO is a mix of machine signals and human intervention which we carefully strategize to make sure your website ranks higher than your competitors.

There are layers and layers of SEO integration hidden under what your usual visitor sees. Learn more about this below.

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Flexible packages

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Medical copywriters

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Unique understanding

Today’s problem

Every effort to improve your digital presence hasn’t made a difference. You have tried medical SEO (search engine optimization) on your own or you have hired an agency to do it, but your website still isn’t ranking in Google search.
Patients are choosing other facilities because they’re ranking higher online.

Maybe you have tried some of the advanced tactics that you researched, such as enhancing keywords, rewriting your content, and trying to understand how Google’s complicated algorithm updates impact your website. Perhaps you have even gone a step further trying A/B testing web pages, creating custom landing pages, using long-tail keywords and backlinking as well as conducting social media campaigns – all to attempt to drive your rankings higher – but nothing has produced long-term results.

Website not ranking
in Google search

Competitors ranking ahead of you

Other problem here

Our solution

Our highly-experienced SEO team has a proven track record of helping our clients rank much higher in the various search engines. This is due to both our SEO expertise and extensive knowledge of the healthcare industry.

Our medical SEO marketing is built on a deep understanding of both the fundamentals of SEO and medical content creation. Strong, engaging medical content is important because it creates a better user experience making it more likely that leads will convert to patients.

Having our expert team as your partner gives you the best opportunity for ranking higher, so more potential patients find you online.

Strategy & Execution

Clearly Defined Goals

Clearly Defined Goals

What You See

Appear at the top of your prospect’s search results.

Befriend Google’s algorithm and immediately get seen by your best clients (who are statistically unlikely to even scroll to Google's second search results page).

Rank on the most profitable keywords.

Don’t just rank. Rank on the right keywords. We’ll help you find the most profitable search terms that both Google and your potential clients use.

Direct more clients towards your doorstep.

Often, your most clueless customers are your nearest neighbors. We’ll help you tap unexplored demographics and bring more foot traffic to your business.

Attract clients and keep them for the long term.

Traffic is good. Sales are even better. Through continuously being relevant in your client’s Google searches, you become their top-of-mind choice. We aim to make you your clients’ new go-to practice.

Maintain a thriving business.

We love a good small win to signal your progress but, at the end of the day, your bigger business goals are what matter to us. Every single move is calculated to contribute towards giving you sustainable results that produce tremendous lasting growth for your business.

What We Do

On-page SEO

Your best keywords will be put in the right places. The more your visitors (Google and clients) stay on your site, the higher your chances to score a new client.

  • Title & Meta Description
  • Keyword Analysis & Research
  • Initial Ranking Report
  • Image Tag Optimization
  • 301 redirects & 404 errors Handling
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Content Strategy

Have you ever gone to a site and spent way more time than planned? That’s what effective websites do. More than Google, your website must be primed for your human visitors. Plan, organize, and place content right at the most strategic places.

Link-Building

Think of this as building referrals towards your website. Getting backlinks from authority websites is like receiving a shoutout from celebrities. Google counts this as a signal to move your site higher up their search result ranks. Here are a few ways to do that.

  • Link Acquisition
  • Broken Link Building
  • Manual Niche Directory Submission
  • Linkable Assets
  • Guest Blogging on Authority Niche Sites
  • Infographics
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Local SEO

Got a physical clinic? Serving local clients? Geo-targeting makes sure you’re first in the searches of locals (and tourists) nearby. They’re most likely searching for something along the lines of “clinics near me”, meaning they’ll show up at your door ready to ask for your help.

Trust Building

Strong relationships begin with trust. For loyal returning clients and long-term search engine visibility, the best SEO practices must be maintained. The Google algorithm is constantly updating. That’s why monitoring your website’s SEO is a long-term process.

  • Provide content your visitor needs and shares
  • Keep website security in check
  • Maintain domain authority and more
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Our SEO Process

The SEO process includes a few general phases: Research, including business research, competitor analysis, current state assessment, and keyword searching. Planning and strategy, including decisions on how to handle content, build links to the website, manage social media presence, and technical implementation strategies.

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Analysis

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Strategy

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Implementation

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Results

Our strategies have helped
"Omnicore took full ownership of a website redesign that we planned for our medical clinic based in Austin, TX. This involved a new website, integration of ecommerce functionality as well as set up of blog content and other tasks. Salman was fantastic to work with throughout the process, and the website was delivered on budget and in a short timeframe. We were so impressed with the work as well as everyone who was involved that we are now looking to use Omnicore for other areas of our business that we need to develop further. "
Richard Pernavas
Nepenthe Wellness Center

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Frequently Asked Questions

Medical or Healthcare SEO is simply Search Engine Optimization (SEO) for healthcare businesses. It is a process that involves strategies and tactics for editing website content and code to push your healthcare business to the front page of your potential client’s search results on Google, Bing, or Yahoo.

Healthcare practices benefit greatly from Medical SEO. With the right methods and effective strategies, Medical SEO makes it easy for your practice to appear on the front page of Google and attract new patients. When people search for a specific service, such as “laser hair removal in California”, Medical SEO helps the healthcare practitioner appear for those searches.

The majority of healthcare practices improve their search result rankings within 3 to 6 months. The more comprehensive your strategy is, the shorter the timeframe. Typically, full results show up at 9 months to a year. In the second year, your business gets a regular monthly stream of new inquiries and clients.

SEO drives organic traffic to your website by optimizing your web pages, and PPC refers to the ads you pay to put your website at the top of the search result’s page one.

 

Consider this. Imagine setting a goal to lose weight. SEO is a lifestyle change and PPC is liposuction. SEO is a long-term sustainable strategy that picks up both machine algorithms and human online habits. PPC quickly boosts your website to the top, expanding your exposure and driving potential patients to your website.

 

If you want a fast turnaround to your goal, you need PPC. If you’re looking at the big picture, SEO is the way. Of course, every successful business runs these two side-by-side as both support each other.

Sure! The least that every business can do is get an initial consult. This is especially useful when you’re launching a new website. Set up a solid foundation for your site by employing the best SEO practices from the get-go.

 

However, as search results are fickle, investing in a specialist would be a sustainable option. SEO specialists keep up with Google’s algorithm changes — both routine updates and major roll-outs.

Non-SEO specialists make the mistake of keyword stuffing. It’s a common misconception that repeating keywords in a website equals a higher search ranking.

 

This is an outdated practice as search engine algorithms have become more people-centric. Using the right words is still valuable, however, this must be coupled up with valuable content. Quality always trumps quantity.

Both content and design affect your search ranking. Search engines crawl through your website to find content. Your website design shouldn’t get in the way of the crawling process. It is easier to rank when your content is easily accessed by these crawlers.

SEO for practices in small cities can be anywhere from $1500-2500. For competitive cities, it can be up to $4000 or more per month. You can arrange a free call with us to determine how much your SEO will cost.