Get valuable, actionable insight into your visitors
Is it working? What is the ROI? How do we measure it?
These are some of the common questions our clients ask and should be asking if they are doing anything related to digital.
The truth is that you can develop the most beautiful website ever, or spend thousands on a content asset with a tactical approach. In the end, it all comes down to numbers to be able to qualify it as a worthwhile effort.
At Omnicore, we are all about data and statistics and believe that in order to run a successful business online, you need data to see:
- How users are utilizing your website
- What content or pages are top performers
- Where your traffic is coming from
- If your marketing campaigns are producing results
- Which areas of your site convert effectively
These are just a few of the questions that need to be asked when reporting on your digital marketing campaigns. So, where can you go to get this data? Better yet, what tools can you utilize to improve the efficiency and effectiveness of your campaigns without causing a major hit to your marketing and sales processes?
If you want fresh insights into how visitors use your site, where they came from, and ways you can keep them coming back, then you need Google Analytics. It’s essential for not just YOUR website, but EVERY website.
Google Analytics provides tracking and reporting for content, conversions, mobile, social media, advertising, and other key channels and metrics that can be used to craft powerful marketing strategies for your business. If you do any type of digital marketing, you need Google Analytics. Period.
We provide Google Analytics setup and installation services for client of all types and industries so that the right data is being collected, monitored, and reported effectively to make smart marketing decisions.
From setting up the appropriate goals and funnels to showing you how to use this tool for reporting on your marketing initiatives, Omnicore Agency can make this data collecting powerhouse sing.
What does the Analytics Setup Includes?
The Google Analytics account setup that our experts will recommend for implementation could include, but will not be limited to:
- Google Analytics Profile creation
- Setting up Profile filters
- Setting up Goal and goal funnel setup
- Carrying out Google Adwords data sync
- Google Webmaster Tools data sync with Analytics Dashboard
- Custom advanced segments
- Timeline annotations
- Custom shortcuts
- Custom intelligence events
- Google Analytics custom dashboard creation
Apart from these updates we can also set up advance event tracking, measuring the conversion from social media, campaign tracking , enhances link attribution, cross domain tracking and more..
Basically, we can get you set up with this essential tracking application from start to finish, performing installation, as well as set up of goals or insertions of annotations so that you have context for your data.
If you haven’t started tracking with Google Analytics, now is the time to start. Every marketing channel from pay-per-click and search engine optimization to social media and comparison shopping engines utilizes Google Analytics for providing feedback on what’s working and what’s not with each tactic.
Depending on your specific needs, we’ll design a Google Analytics reporting style that works appropriately for you.
Google Analytics sets the industry standard for reporting on your site usage and traffic.