Snapchat by the Numbers: Stats, Demographics & Fun Facts

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Snapchat by the Numbers: Stats, Demographics & Fun Facts

Snapchat Stats

Company Info

Snapchat LogoURL:

Founded on: September, 2011

CEO: Evan Spiegel

Headquarters: San Francisco, CA

Employees: 330 as of August, 2015

Snapchat Statistics

Total Number of Monthly Active Users:

300 million+

Last updated: 9/17/18

Total Number of Daily Active Snapchat Users:

190 million (source)

Last updated: 4/27/19

Percentage of US Social Media users that Use Snapchat:


Last updated: 6/9/18

Number of Snaps Created Everyday (Photos & Videos):

3 billion (source)

Last updated: 9/17/18

Average Time Spent per User on Daily Basis:

30+ minutes (source)

Last updated: 9/17/18

Percentage of Users(18-24 Years old) in the US:

78% (source)

Last updated: 9/17/18

Number of Snapchat Monthly Active Users in the US & Canada

100 million+

Last updated: 9/17/18

Number of Snapchat Daily Video Views:

More than 10 billion

Last updated: 9/17/18

Snapchat Demographics

  • 75% of Snapchat users are under 34 years old.
  • 90% of Snapchat users are from age 13-24.
  • Roughly 70% of Snapchat users are female.
  • Roughly 63% of Snapchat users access the platform daily.
  • 30% of US Millennial Internet Users use Snapchat regularly.
  • People under the age of 25 use Snapchat for 40 minutes on average every day, more than Instagram’s latest stat for the same demographic.
  • 50% of Male College students share selfies on Snapchat, the number is higher for Female college students. 77% to be precise.
  • 45% of Snapchat users are aged between 18-24.
  • 71% of Snapchat users aged 18 through 24 use Snapchat multiple times per day.
  • More than 25% of UK Smartphone users are on Snapchat, in Norway the number goes up to 50%.
  • Ireland, Saudi Arabia, and Sweden have the highest levels of Snapchat penetration of their population aged 16+.

Snapchat Financials

  • In Q1 2019, Snapchat reported to have generated $320.4 million.
  • Snapchat gets $250M investment from a Saudi prince for 2.3% in 2018.
  • Snapchat makes $1.68 Average Revenue per User in Q1 2019.
  • Snapchat’s largest expenses, aside from payroll, came in cloud server costs Amazon AWS and Google Cloud estimating to $125-$150 million.
  • Snapchat has filed for an IPO that could value the company at $25 billion.

Fun Facts

Note: Please link back to and this page when you reference/quote the statistic.

Salman Aslam
Salman Aslam
Salman Aslam is the Founder & CEO of Omnicore, a leading Healthcare Digital Advertising & Marketing Agency helping clients across the globe. You can follow him on Twitter for tweets and rants about latest news, tips and advice on digital marketing.

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