Company Info
URL: https://www.snapchat.com/
Founded: September, 2011
CEO: Evan Spiegel
Headquarters: San Francisco, CA
Employees: 5,661
Quick Snapchat Statistics
Total Number of Daily Active Users:
375 million (Source)
Last updated: 17/03/23
2022 Snapchat Revenue:
$4.6 billion (Source)
Last updated: 17/03/23
Snapchat+ Subscriber Number:
$2+ million (Source)
Last updated: 17/03/23
Number of Snapchat Users in the U.S.:
88.5 million (Source)
Last updated: 17/03/23
Number of Snaps Created Every Day (Photos & Videos):
4 billion+ (Source)
Last updated: 17/03/23
Average Time Spent on Snapchat for a Daily Active User:
Over 30 minutes (Source)
Last updated: 17/03/23
The Number of Snapchat Daily Video Views:
14 billion (Source)
Last updated: 17/03/23
Snapchat Demographics
- Around 51% of Snapchat users are female and 48.2% are male.
- India has the most Snapchat users (144 million), followed by the U.S (108 million)
- The third country based on the Snapchat audience is France (24.7 million.)
- 92 million users use Snapchat daily in Europe.
- Snapchat reaches over 75% of the millennial and Gen Z population in the U.S.
- Snapchat users aged between 18 to 24 are the largest share of the Snapchat advertising audience.
- The reach of Snapchat advertising audiences makes up 4% of the population aged 13+.
- 75% 13-34 year-olds in 20 countries use Snapchat.
- 65% of U.S. internet users aged 15 to 29 use Snapchat.
Number of Snapchat users per year
Year | Number of users (In millions) |
2014 | 57 |
2015 | 86 |
2016 | 143 |
2017 | 173 |
2018 | 188 |
2019 | 203 |
2020 | 238 |
2021 | 319 |
2022 | 375 |
Number of Snapchat users per country
Here’s a table with the list of the top 20 countries by Snapchat users in 2021:
Country | Number of users (In millions) |
India | 144.35 |
United States | 107.95 |
France | 24.7 |
Pakistan | 22.25 |
United Kingdom | 21.35 |
Saudi Arabia | 20.45 |
Mexico | 17.25 |
Germany | 15.65 |
Iraq | 15.35 |
Egypt | 14.1 |
Turkey | 13.8 |
Canada | 10.4 |
Nigeria | 10.11 |
Philippines | 8.6 |
Brazil | 8.5 |
Australia | 7.15 |
Russia | 7.15 |
Algeria | 6.25 |
Netherlands | 5.9 |
Colombia | 5.8 |
Source: Statista
Snapchat Financial Statistics
- Revenue increased 12% to $4.6 billion in 2022, compared to the prior year.
- Q4 2022 revenue was $1,300 million, compared to $1,298 million in the prior year.
- Net loss was $288 million, including restructuring charges of $34 million, compared to net income of $23 million in the prior year.
- Snapchat+ is a $3.99/month subscription service for exclusive, experimental and prerelease features.
Snapchat revenue per year
Year | Revenue (In USD) |
2015 | 0.05 billion |
2016 | 0.4 billion |
2017 | 0.8 billion |
2018 | 1.1 billion |
2019 | 1.7 billion |
2020 | 2.5 billion |
2021 | 4.1 billion |
2022 | 4.6 billion |
Fun Facts
- Snapchat was originally named Picaboo when it started in July 2011, but was renamed to its current version in September the same year.
- Snapchat paid Reggie Brown $157.5 million to settle his ‘ousted’ founder lawsuit.
- There are 35 languages currently supported on SnapChat.
- By May 2012 the app was processing 25 images a second and by Nov 2013, it was processing 4500 per second.
- Snapchat started serving ads to consumers in October 2014.
- There are 000 active Snapchat lens creators globally.
- 3+ million lenses have been launched to date.
- 250+ million DAUs engage with augmented reality every day on average.
- There are 35 million+ businesses listed on Snap Maps.
- Total time spent watching Spotlight content grew over 100% year-over-year.
- 17 content partners reached over 50 million global viewers each in Q4 2022.
- Snapchat powered more than 161 million product trials by over 35 million Snapchatters for Walmart, leveraging Catalog-Powered Shopping Lenses at scale.
- Facebook wanted to acquire Snapchat in 2013.
- Google tried to acquire Snapchat in 2016.
- Over 800 partner app integrations with Snap Kit have been added.
- In Q4 2022 Snapchat launched new features such as Custom Story Expiration and Custom Notification Sounds, providing subscribers with over 12 exclusive features.
- It would take you 10 years to view all the photos shared on Snapchat in the last hour.
- Snapchat is the world’s 10th most-used social media platform.
- 4+ billion Snaps are sent every day.
- There are 5 million Snapchat users in the U.S.
- Snapchat videos get more than 10B daily views.
- 32.7% of U.S. marketers are on Snapchat.
Snapchat Statistics (Editor’s choice)
1. Snapchat user statistics
There are 375 million Daily Active Snapchat users (Snapchat, 2023). This marks an increase of 17%, year-over-year.
Daily Active Snapchat users. Source: Statista
There has been an impressive gradual growth in the number of Snapchat users over the years, and the trend isn’t changing any time soon.
The rise in usage is attributed to the record growth in the number of Snapchat users outside North America and Europe.
2. Snapchat demographics: Age
65% of U.S. internet users aged 15 to 29 say they use Snapchat. (Backlinko, 2022.).
Moreover, the age gaps between American Snapchat users are particularly wide for those between 18-29 years of age using it and those that are over 65, which means that Snapchat is a social media platform with a predominantly younger audience.
Internet users that use Snapchat. Source: Backlinko
In fact, this is the most popular social media network among teenagers, with Instagram and TikTok following closely.
Millennials and Generation Z were the target demographics for Snapchat, as the creators understood what the younger generation wanted.
The app’s popularity gradually decreases as you move higher in the age groups.
3. Snapchat Demographics: Gender
51% of all Snapchat users are female and 48.2% are male (Statista, 2023).
Distribution of Snapchat users worldwide by gender. Source: Statista
Last year, the gap between males and females using Snapchat was much bigger, at 54.4% for females and 44.6% taken up by the males.
This year, the number is in decline, but there’s still more female users than male users.
4. Snapchat Demographics: Geography
As of 2022, India had the biggest Snapchat user base in the world, with an audience of 144.35 million users (Statista, 2022).
The U.S. ranked in second place with a Snapchat audience base of 107.95 million users (Statista, 2022). France and Pakistan follow closely with little over 20 million Snapchat users each.
Leading countries based on the number of Snapchat users. Source: Statista
Europe, Asia, and the rest of the world continue to account for an increased share and in 2020, India overtook first place from the U.S. The region has come to gradually occupy a much smaller percentage of the total number of Snapchat users.
In Q4 2022, the total number of DAUs increased sequentially and year-over-year in each of North America, Europe, and rest of world; 100 million of them was in North America, 92 million in Europe, and 183 million in the rest of the world.
Now we see the trends shifted towards India as the country with the largest Snapchat audience size.
5. Snapchat usage statistics
The average daily active user spends at least 30 minutes on Snapchat. Moreover, people who use Snapchat open the app 30+ times per day.
This may not all be surprising as 95% of Snapchat users claim that the app makes them feel happier.
Snapchat has an extremely strong power that entices its users to socialize on the app. This is why some of the top reasons people use Snapchat daily are to keep in touch with friends, share images, and play around with filters and lenses.
In comparison, most people that use Twitter only do so to follow news and current events while YouTube is ideal for those that wish to learn more about a particular topic of interest.
6. Reasons for using Snapchat
In the 2019 survey published by Snapchat based on the reports from the Murphy Research, it was revealed that Snapchat is the most popular app that’s used ‘on-the-go.’ This clearly shows that Snapchat is best for those quick snatches of time as compared to longer or more habitual travelling.
The same research also indicated that Snapchat is the most used app when shopping and socializing with friends.
According to Oberlo, the top reasons users use Snapchat include talking to friends, sharing photos, playing around with lenses and filters, and sharing videos.
Snapchat app
As it is mostly used as a tool for passing time, people hardly use Snapchat as a source of news, as compared to most other social media platforms.
Instead, more than 30 million Snapchatters play Games on the platform each month, on average. They also experiment with filters and lenses.
7. Snapchat brand discovery statistics
4 in 10 Snapchat users claim to have discovered a brand thanks to an online post or endorsements by celebrities (Globalwebindex, 2018).
Moreover, people are genuinely happier — and more receptive to ads — while using Snapchat because they feel free to express their authentic selves to their closest friends and family.
There are plenty of Snapchat influencers out there, but when compared to many other social media platforms, this app is only a favourite for a select few. This is because there has been a great rift between the platform and content creators, as it doesn’t offer them a seamless method to promote their content or products through the app.
Even though Snapchat has been giving influencers a cold shoulder, things seem to change with the recent introduction of verified influencers. This makes it easier for brands to use public figures to promote their products/ services.
8. The purchasing power of Snapchat users
Snapchat users are 60% more likely to make impulse purchases.
Millennials and Gen Zs have a combined purchasing power of over $1 trillion. This shows how important Snapchat is when it comes to marketing and advertising products that target the younger generation.
Besides, 35% of Snapchatters send snaps of products that they would like to purchase hence giving the brand more online visibility.
Note: Please link back to omnicoreagency.com and this page when you reference/quote the statistic.
Photo Credit: Unsplash
