Social Media Statistics and Trends
There are 3.81 billion social media users worldwide
This is up 9 percent of the previous year. Considering that there are 4.54 billion internet users, more than 80% of internet users are on social media.
For context, this is still far from half of the world population which stands at about 7.78 billion.
That said, there’s a viable argument that many underdeveloped and developing countries have no or poor internet connection.
8 out of 10 Americans are on social media
You can see here that a higher percentage of Americans are present on social media when compared to the percentage of the general world population on social media.
Internet users on social media have an average of 8 accounts
The average user has an account on more than 8 different social media platforms, and spends an average of 2 hours and 29 minutes using social media each day.
81% of small and medium businesses have social media accounts
This figure was released by email marketing software provider, Yesmail from a study of marketers.
It’s expected that social advertising worldwide will grow to $84 billion this year
The world is catching on with social media advertising. Businesses are reaching their audience through Facebook, Instagram, Twitter, and other social media platforms. The cost of a social media ad is lower than a traditional ad, hence, more businesses are getting on board.
Social media will be the third-largest channel for advertising this year, with a 13% share of global ad spend, behind television (29%) and paid search (17%). It is forecast at 17% in 2020 and 13% in 2021, when it will account for 16% of all global adspend.
People between the ages of 55 and 64 are more than twice as likely to engage with a brand’s content
At certain age brackets, most consumers are already tired of receiving marketing messages. They just want to get in, buy the product, and get out. That’s where a brand’s content come in.
Engagement rates are 18% higher on Thursdays and Fridays
That’s because people spend most of their time at work in the weekdays and are ready to engage with your content. They tend to relax with family members and friends on weekends.
Of the people who discuss a brand on social media, 96% of them do not follow the brand
Analysis by Brandwatch showed that many brands miss what people are saying about them as these people don’t follow the brand’s official social media accounts.
Only 40% of Fortune 500 CEOs are present on any of the 7 major social media networks
These are Facebook, LinkedIn, Twitter, Instagram, and Google+. Majority of those on social media are on LinkedIn with 35%.
Unsurprisingly, Mark Zuckerberg is the only CEO with an account on all the 5 networks. And he owns two of them
77% of small businesses use social media to promote their businesses
One of the challenges that small business owners face is getting the word out. It all starts with generating demand for products and services. If it’s difficult to cut through the noise online, getting sales will be difficult.
$36.14 billion small businesses use Facebook, benefitting from Facebook’s services like Pages, Groups, and Messenger. 85% of small and medium businesses use Twitter to provide customer service. $36.14 billion use Facebook and 82% use Instagram to interact with their customers.
That’s why social media is important because there are hundreds of millions of ideal buyers already active there.
68% of Americans get news on social media platforms 18% of U.S. adults overall use social media as their most common news pathway
However, most people who receive news from this platform do not trust its accuracy. In other words, they think it’s usually “fake news.”
$36.14 billion adults get most of their their political news on social media.
79% of Americans online use Facebook
In terms of social media, Facebook dominates in the number of people that use the network. This number also accounts for 69% of all American adults.
Facebook users spend an average of 38 minutes on the social network daily
Only YouTube boasts of a higher number of minutes among the major social networks.
Note: eMarketer anticipates that Facebook users will spend 38 minutes per day on the Facebook platform during 2020, but the COVID issue might show to influence these numbers in a significant way.
74% of American Facebook users say they use the social platform at least once a day
The average Facebook user has 155 friends
A study shows women on the average have more friends than men with 166 while men have 145.
Facebook Average Revenue Per User is $6.95 for Q1 2020 versus $8.52 for Q4 2019 which would appear to be directly connected to the COVID-19 pandemic.
The average global user revenue saw an increase from $6.42 in Q1 2019 to $8.52 in Q4 2019.
About half of American teens use Facebook
With the popularity of Instagram and Snapchat, teens have opted for these options rather than Facebook. They also use Facebook less often than these other networks.
43% of U.S. adults get news from Facebook
Facebook boasts of 90 million active business pages
Out of this large number of business pages, 4 million advertise actively on Facebook.
There are 7 million active advertisers on the social media network
Advertising on Facebook affords businesses the opportunity to reach their ideal audience through targeting. Both the Lookalike and Custom audiences are features that no other social media network gives to advertisers.
There are 8 billion average video views on Facebook daily Twitter
Video content tops the chart when it comes to engaging with social media users. The earlier you make video an integral part of your social media strategy, the more significant your results will be.
Twitter has a monthly active user base of 330 million
Twitter’s total revenue in Q4 2019 reached 1,01 billion U.S. dollars
An average Twitter user has 707 followers
A study into 96 million Twitter users who have tweeted on their account at least once in the past 6 months found that the average number of followers is 707.
Twitter users send over 500 million tweets daily
This equates to about 6,000 tweets per second. Twitter has come a long way with about 5,000 tweets per day in 2007, a year after the company was founded.
The company was able to hit 300,000 tweets per day in 2008, and 340 million tweets per day by the sixth anniversary of Twitter in 2012.
22% of US adults use Twitter
A study by Pew Research Center reveals the percentage of Americans on each social media network. Even though this looks small in comparison to Facebook, about 1 in 4 Americans use the platform which is still a large number.
Only 11.2% of retail brands respond to users’ questions within an hour
78% of Twitter users expect brands to respond to their complaints within an hour
Research by Lithium showed that 53% of Twitter users expect brands to respond to their queries within an hour. This rises to 72% when they have a complaint.
For brands that respond on time, 34% of users are more likely to buy from the company and 43% are likely to recommend their products to friends and family.
This platform has 1 billion monthly active users
The photo-sharing app has grown faster than other social media apps in the past few years. It has grown much faster than Snapchat which is a similar app and even its parent platform Facebook.
The network hit 1 billion monthly active users in June 2018. This is up from 800 million in September 2017. The platform also boasts of 500 million daily active users.
89% of users are outside the US
This is a unique statistic for Instagram as the platform can boast of a diverse user base, especially for international advertisers.
Having said that, the United States still has the highest number of Instagram users with 120.7 million monthly users. This is followed by India with 88 million, Brazil with 82 million, Indonesia with 64 million.
56.4% of female and 43.6% of male U.S. internet users are on Instagram
This shows that more of the female population use this app than the male.
63% of Americans use Instagram
This shows the social app as popular as it’s only behind Facebook and YouTube in terms of the number of users.
67% of U.S. millennials use Instagram daily
According to a study by CivicScience, about 3 in 10 U.S. millennial use the social network daily. This value beats Snapchat which is its competitor. This number has increased from 27% in the first quarter of 2016.
Instagram users share more than over 100 million photos and videos daily
There are 500 million daily active Instagram stories users
This is a feature that Instagram started using after it was first released on Snapchat. Since then, Instagram has increased the number of its stories users to the extent that it now has more daily users than Snapchat.
There are two million monthly advertisers on Instagram
With different advertising options, this platform is a great way for brands to get their products in front of potential customers.
Time spent watching video on Instagram is up more than 80% year over year
Instagram introduced video content in 2013 and it has been a popular part of the social media network. Video watch time increased in 2017 by 80% and the trend will likely continue.
62% of Instagram users say they have become more interested in a brand or product after seeing it in Stories
With the image and video content, Instagram has been a lucrative platform for luxury brands as they can show their products easily. They can also use shoppable posts to help users choose a product.
90% of Instagram users follow a business on the platform
This is another reason businesses find Instagram as an effective avenue to reach more potential customers.
335 million people use Pinterest every month
Even though Pinterest doesn’t have the popularity that its competitors enjoy, it’s still effective at pulling in a huge amount of users monthly.
From people looking for food, housing, clothing, and other ideas, this platform is a place to be.
60% of new signups on Pinterest are women while men account for 40%.
Also, the median age of an average Pinterest user is 40 – but the vast majority of active pinners are below 40.
90 million Pinterest users are in the U.S. while 277 million are outside the U.S.
The study has shown a trend on how businesses can benefit by targeting their audience on Pinterest instead of other social networks that have fewer users from U.S.
50% of millennials say Pinterest inspired them to make their dreams come true
These memorable moments can be a birthday celebration, wedding, graduation, events, or a sporting activity.
28% of all US social media users are Pinterest users
They’re using it mostly to discover new brands and connect with new users.
80% of all pins on Pinterest are repins.
Promoted Pins are repinned an average of 11 times per advertisement
This shows the level of engagement on the platform and user’s response to pins from brands they love.
79.5% of Pinterest users in the United States are women
If you have products for women, then Pinterest is a great platform to reach a huge number of them.
Pinterest has more than 367 million monthly active users as of the first quarter of 2020
This is a massive growth from the 178 million active users in 2016. There are strong growth trends for the company.
Pinterest market value is $10.67 billion in May of 2020
This is based on secondary market trading. The valuation has also revealed that Pinterest was then projecting sales of $2.8 billion by 2018.
40% of New Signups on Pinterest are Men; 60% New Signups are Women.
There are 18 billion video views on Snapchat daily
A report which was published by Bloomberg showed that Snapchat has reached 10 billion video views each day. It grew from 8 billion views per day to 10 billion and still growing.
44% of American teens consider Snapchat as their favorite social media app as of 2020
Even though Snapchat has a lower user base than Instagram, American teens claim it’s their favorite app in a survey.
34% of American adults are on Snapchat
About 69% of UK adults have never used Snapchat. This shows that more people in US are fond of Snapchat.
53% of U.S. millennials use Snapchat daily
This is close to Instagram’s number with 34%. Snapchat has reached this figure from 24% in the first quarter of 2016.
Snapchat’s Average Revenue per User (ARPU) is $2.02 as of Q4 2020
This is inspiring because the social media company has recorded up to 5% growth rate year-over-year and there are indications that it’d grow even more.
39% of Gen Y men use Snapchat compared to roughly 61% of Gen Y women
The survey showed that women like the interface of the platform and how they mostly use it to connect with fans and friends.
As of 2020, Snapchat is the 7th most popular mobile social networking app in the US
57% of brand content on Snapchat is video.
Video content has always played a key role in creating awareness online. Snapchat users prefer to watch videos rather than read a block of text, research shows.
2,083,333 Snaps are sent per minute
That’s expected since mostly Gen Y women are fond of Snapchat and prefer to send snaps.
Snapchat has 88 million daily active users in North America, 70 million users in Europe, and 60 million in the rest of the world
This data shows that the global audience is interested in Snapchat. It’s also a great opportunity to reach more people all over the world, just by leveraging the social media tools.