Healthcare Digital Marketing Agency

Optometry Digital Marketing Agency

Performance Marketing For Optometry & Ophthalmology Practices

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Our work has been featured on the most prolific business publications, a testament of our expertise.

We’re Omnicore, Digital Marketing Partner for Eye Care Professionals

Go beyond relying on referrals from existing clients and other medical specialists. Your future patients are searching for you. Before they walk up to your door, they’ve already done their research via Google and social media.

We’ll take optometry digital marketing off your plate so you can spend time doing what you do best—running your practice and maintaining excellent customer relations. You can’t do those when you’re bogged down with never-ending tasks.

Whether that’s crafting a user-friendly website, creating ads that generate sales, or improving your online customer experience, we’re with you along the way.

Omnicore helps you create a lasting impression. Think of us as your extended team that implements data-driven solutions to track down the most qualified clients and put your services in front of them.

Optometry & Ophthalmology Digital Marketing Services

The four main services that will make up your tailored solution.

Search Engine Optimization

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Gain online visibility.

Before settling on an optometrist, most people will conduct a Google search. This is how they can find the top-rated optometrists and ophthalmologists in their region.

Businesses that appear at the top of search engine results get more clicks, leads, and customers. You can also achieve this through optometry Search Engine Optimization (SEO).

Through our innovative optometry SEO, you can have your practice show up in search results whenever your prospects search for your services.

Get more brand awareness. Our SEO strategists position your optometric practice as a leader in the region. Whenever your prospects search for any solutions that you provide in their area, your brand will always appear. This makes you the first thing they think of whenever they want to seek your services.

Attract prospects based on your solutions. In most cases, people turn to Google to seek answers to some eye-related problems they may be experiencing. Instead of only focusing on selling your services, we also work to approach your prospects based on their issues.

Paid Search


Instantly reach ideal patients.

SEO gets your business at the top of the search engine results organically. This is a process that takes time.

Fortunately, optometry paid search offers a shortcut to help you get qualified leads much faster. Through pay-per-click (PPC) marketing, we create ads on Google and other top search engines such that your brand appears at the top of the search results, getting you more brand awareness and clicks to your website.

Optimized for conversion. Our optometry PPC ensures that each campaign executed is made with the customer in mind. We work on the entire ophthalmology PPC cycle to ensure that whenever someone clicks on your ad, they are most likely to schedule an appointment with you.

Target ready clients. SEO can be used to target even people who haven’t decided they need your services. However, through our innovative PPC for optometrists and ophthalmologists, we target patients that require your assistance and convince them that you offer the best solution.

Paid Social


Go where your patients are.

With billions of social media users globally, your target audience is likely active on social media. Going to where your target audience is, increases your chances of getting more patients to your practice.

Through our performance-driven optometry social media marketing, we only focus on running social media campaigns that get you more bookings. We identify the best social media platforms that your target audience can be found in and ensure to get your eye care business before their screens.

Increase your bookings through targeted social media marketing. Social media is vast, and the only way to ensure you get the desired results is to target your ideal clients directly. We have spent years mastering the art of social media marketing for optometrists and ophthalmologists. We know the techniques that work best for your practice, and we ensure to run only proven campaigns to enable you to attract more patients.

Boost brand reputation and trust ratings. Social media is the perfect platform to engage and get more personal with your audience. We get you close to your new and existing patients through performance-driven eye care social media marketing. Through this, you can boost their trust, eventually choosing you over the competition for all their vision-related issues.

Web Design

Create a profitable website.

The most important aspect of any online marketing efforts for an optometric center is having a great website that converts. This is your main sales and marketing tool that builds the foundation of your overall marketing.

We have extensive experience assisting eye care providers in creating custom optometric website designs that appeal to their target audience.

We focus on attractive eye-care web designs that load quickly, are easy to use, are mobile friendly, and with eye-catching elements. All our websites are created with your audience in mind and optimized for search engines — to boost your overall traffic and conversions. 

Made to impress and attract. All our custom optometry websites are created with your target audience in mind. Through our vast experience in the eye care internet marketing field, we know what works best for your audience and what they seek when visiting a provider’s website. Our web developers, designers, and strategists also ensure that your website is attractive to search engines, ultimately boosting your SEO rankings. An attractive website brings more leads to your business, increasing your overall bookings.

Made to convert. All our websites are made with your audience in mind. What do they like? What makes them choose a provider based on their website? What elements make them take action? We have spent years getting the right answers to these and many other questions so that you don’t have to worry about creating the perfect website for your practice.

Our Results

We helped one of our clients achieve the following success

increase in website traffic
0 %
more bookings
0 %
return on investment
0 x
Nepenthe Wellness Center
We’ve achieved a 533% uplift in organic traffic within the first 6 months of the campaign.
Boca Raton Aesthetics
With an ad spend of $426.71, we achieved remarkable success in generating 37 qualified leads for a Med Spa using Facebook ads.
Nordic Med Spa
Launched a custom luxury website design for a new high-end med spa based in New York delivering amazing user engagement.

How we’ll do it

Three steps to creating a solution that tailors to your practice’s specific needs.


Discovery session

Our first meeting will be a no-obligation call to enable us to understand more about your eye care business. We identify your key services, target audience, and overall marketing goals. This is also the opportunity for us to share our service terms and for you to know more about how we work.

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Strategy session

Our optometry digital marketing experts create the initial solution to enable you to achieve your goals. We outline the entire marketing strategy for your approval before implementing them.


Regular Reporting

We track all your campaigns, and you get to monitor the progress through our regular reports presented to you by your dedicated account manager. Keeping track of all your running campaigns enables us to determine the best action.

Why Choose Omnicore for Optometry & Ophthalmology Marketing ?


Focus on proven strategies.

We do not use your business to test out marketing strategies to determine whether they work. We have spent years determining strategies best for marketing the eye care industry.

When you work with us, we only execute online marketing strategies that are proven to work and get you the results you deserve.


No cookie-cutter services.

We take our time to understand your business, your services, and your target audience. Our optometry marketing services are done from scratch and made with you and your specific audience in mind.

We offer custom solutions only and do not depend on or copy what other businesses have done. This way, you can create your own brand identity that gets more patients through the door. 


We are a patient-generating machine.

We are among the pioneers of healthcare marketing. This is a complex and sensitive industry because traditional digital marketing agencies may not get the desired results. We deeply understand how patients think and what makes them choose a service provider.

We have all the expertise, resources, and skills you require to acquire more patients for your practice.

Ready to start?

Write us and we will be in contact

Turn your investment into profitable results!

Frequently Asked Questions

The best way to get more patients for your optometry clinic is to invest in digital marketing strategies. A good optometry marketing plan should include strategies like creating a good website, Search Engine Optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and more.

People get attracted to your business if only you show them the value of trusting you. The best way to do this would be to execute a full-scale digital marketing plan that positions you as an authority figure in the field. Talk to an eye-care digital marketing professional to help you get started.

Almost everyone now turns to online platforms to seek or research healthcare solutions. If they are not trying to Google you, they are on social media. With a huge number of people accessing the internet today, it is crucial to focus your marketing efforts where they are — online.

As much as possible, we want to take off your extra load and handle the marketing for you. You won’t be out of touch. though. Your account manager will be accessible to assist your business when needed. Regular strategy meetings are also to be expected.

Got questions?

No pressure. Hop on a free call with us to learn more.