Healthcare Digital Marketing Agency

Optometry Digital Marketing Agency for Ophthalmology Practices

Market your services to generate multiple sources of referrals and new clients

We’re Omnicore, Digital Marketing Partner for Doctors who Specialize in Eye and Vision Care

Go outside the limitations of relying on referrals from existing clients and other medical specialists. Your future patients are searching for you. Before they walk up to your door, they’ve already done their research via Google and social media.

 

We’ll take marketing off your plate so you can spend your time doing what you do best—running your practice and maintaining great customer relations. You can’t do those when you’re bogged down with never-ending tasks.  Whether that’s crafting a user-friendly website, creating ads that generate sales, or improving your online customer experience, we’re with you along the way.

 

Omnicore helps you create a lasting impression. Think of us as your extended team that implements data-driven solutions to track down the most qualified clients and put your services in front of them. Highlight the most in-demand services like Lasik surgery, cataract surgery, medical eye care, and more.

Our Results for Optometry & Ophthalmology Practices

We helped one of our clients achieve the following success

0 %
increase in website traffic

Create patient-centered websites that resulted in lower bounce rates and more conversions!

0 x
daily booked patients

Started from 2 to 3 daily patients to getting booked in advance!

0 x
return on investment (ROI)

Our client’s team grew in size and was able to establish new physical locations.

40% increase in organic traffic

We’ve achieved a 40% uplift in relevant organic traffic since the start of the campaign.

How Omnicore Helps Optometrists and Ophthalmologists Win More Patients

1

More eyes on your business

We’re attracting not just any sets of eyes. We’re specifically targeting clients that are either in your area or are more than willing to use your service. With digital marketing, we’re also able to generate different touchpoints for patients—using social media, websites, and search engines as avenues to attract more patients to your business.

2

Control your narrative

89% of US consumers read online reviews before scheduling an appointment with a service provider. Everyone wants to book optometrists and ophthalmologists who are pros in their field. You can’t blame them. Everyone is protective of their resources — that includes time and money. We’ll create more opportunities for you by managing your online reviews. Rank high in the most profitable and reputable search keywords, and create a professional website ready to face prospecting clients.

3

Roll through the times

We provide solutions, not execute cookie-cutter services. Consumer habits change all the time. Unprecedented events, like the recent pandemic, happen.  With growth comes the ability to adapt to multiple changes. Omnicore is data-driven and detects trends from a mile away. Say goodbye to reactive campaigns and hello to proactive marketing strategies that’ll put you ahead of your competition.

Optometry & Ophthalmology Digital Marketing Services

The four main services that will make up your tailored solution.

Search Engine Optimization

google data
semrush
ahrefs
semrush
Google
G analystics

Rank for the most profitable keywords.

If you haven’t caught up yet, Google is where the money is! Hundreds of people google for an optometrist every day! Your potential patients are already searching for the nearest ophthalmologist online in your location, and yet you’re nowhere to be found. Get higher rankings and put your services in front of people who are most likely to get them through Search Engine Optimization (SEO).

We’ll discover your ideal patients and find out what search terms they’re using. Your keywords will be placed in your website’s most strategic places. This means putting them where Google can easily find them. Once that’s set, it will be easier for Google to rank you higher in search results.

Strengthen Google signals to help you rank higher. These signals include increasing site authority through link building, content strategy, local SEO, and more.

Paid Search

google
semrush
Spyfu
ClickFunnels
Instantly reach towards ideal patients.

While SEO is a long game, Paid Search offers shortcuts to help you get qualified leads faster. By setting up a Google ad, your services will automatically be shown at the top of search results.

Paid Search is especially useful for

Matching clients to specific services. Each service has a type of client intended for them. For example, Cataract surgery is often gotten by senior citizens so ads are targeted towards them.

Advertising events like a launch, sales promotions, and giveaways. Attract more visits to your pages and create more business opportunities.

Your best patients are found nearby! Your proximity to them is a huge factor that will make them come back and become regulars. Through Paid Search, you can geo-target ads that appear to users in your area.

Paid Social

Facebook
instagram
tiktok
Snapchat

Fill up your booking calendar.

Your would-be clients aren’t always actively searching on Google. Most of the time, they’re on social media putting their eye problems aside. Social media is a great place to catch your audience’s attention. In fact, social media ads are richer in features than Google. You can use it to promote case studies and patient testimonials through videos and pictures. Through interactive ads, you can attract more audiences to book appointments with you.

Social media advertising put you where your target audience is. Making your information accessible inside the platform increases the chances of them browsing through your profile, and eventually inquiring.

With more information, comes more opportunities. Learn the online habits of your target audience through social media. By knowing their interests and behavior, your ads become incrementally better.

We prioritize bringing your business in front of your most qualified audience — nearby clients that are most likely to pay for your service.

Web Design

figma
miro
wordpress
elementor
Create a profitable website.

Your website is an important part of marketing campaigns. It contains information a simple social media ad won’t have. Consider it your virtual office ready to welcome visitors (and turn them into paying customers). Add content like testimonials from patients, case studies, your specialty, treatments you offer, business contact details, check-in processes, online booking, and basically anything that improves your patient’s customer experience.

Designed to impress. Professional website designs set the tone of your image. And you want it trustworthy, authoritative, and up-to-date. Adjectives that a healthcare professional, like you, would benefit from.

Designed to convert. We’ll create a website with purposeful elements. Arranging elements strategically that create a patient-first website experience, rank high in search results, and push conversions seamlessly through call-to-actions like booking an appointment.

Designed for every device. Some website visitors view your website on a desktop. Most, however, are on their phones—phones that vary in specifications and software. Great design is critical. We can’t risk potential patients reading jumbled text and images. We’re here to make sure your web design is responsive and intact on every single device.

How we’ll do it

Three steps to creating a solution that tailors to your practice’s specific needs.

01

Discovery session

This is our initial meeting to discuss your goals. Right after exchanging pleasantries, we’ll go straight towards addressing your problem. This is also the perfect opportunity to discuss service terms.

Omnicore Agency - Strategy

Strategy meeting

Once your practice qualifies, we’ll be presenting you with an initial solution. The campaign runs after our methods and requirements are understood and communicated.

03

Regular Reporting

Track your campaign progress through regular reporting. Receive reports monthly, quarterly, and yearly. Want to see your growth as it unfolds ?

Why Choose Omnicore for Optometry & Ophthalmology Marketing ?

1

You won’t compete for attention

Put an end to agencies that make you feel like you’re cueing up in line whenever you have an urgent concern. Get a dedicated team of experts that knows the ins and outs of the dental industry. Run dental-specific campaigns and boost your revenue.

2

Your growth is our primary metric

You’re hiring us for our brains, not just our hands. Our goal is to place a premium on providing you agile solutions, rather than mass-produced services organized into neat packages that do the least to advance your clinic. Your business needs and consumer behavior change over time. Your marketing partner must adapt to keep your business relevant and up-to-date.

3

Lighten your workload

You absolutely have the choice to stay clear of marketing to perfect your craft, and trust that you have a partner in the background working to level up your practice. Your experience with us will be personalized according to your preference. However, you’re assured that you won’t be in the dark when it comes to valuable reporting and updates. We value constant communication and transparency.

Ready to start?

Write us and we will be in contact

Turn your investment into profitable results!

Frequently Asked Questions

This depends on your budget. If you’re a small firm, partnering with an agency is ideal. You won’t have to spend costs hiring separate individuals.

Invest in paid ads. Google and social media platforms have long deprioritized organic reach on their feed. Paid posts gain traction faster, reach a wider audience, and boost engagement.

We typically create your strategy after the Discovery Session. Your strategy is heavily affected by your competition, budget, timeline, and objectives

As much as possible, we want to take off your extra load and handle the marketing for you. You won’t be out of touch. though. Your account manager will be accessible to assist your business when needed. Regular strategy meetings are also to be expected.

Got questions?

No pressure. Hop on a free call with us to learn more.