Search Engine Optimization
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Orthodontic Digital Marketing Services to Grow Your Practice
The orthodontics industry has rapidly changed in terms of marketing. For many years, there have been blurred lines between regular dentists and orthodontists to the general public. It is now more important for you to outline and present your practice’s specialties.
It is a no-brainer that more people are going to regular (general) dentists for services that your orthodontic practice specializes in. In the long run, you end up losing potential clients.
Moreover, orthodontics is a competitive field that relies on a solid local presence to bring business. There are various ways to increase local presence, but none outshines the rapidly growing digital media platforms.
Ignoring the benefits of digital marketing for your orthodontic business risks your business being left behind as others thrive. Not only do you need to advertise your services to your target audience, but you also need to prove to them that you are the leader in the field.
You can achieve all that through innovative orthodontic digital marketing from Omnicore.
Our services allow orthodontists to get more patients through well-crafted, conversion-focused digital marketing campaigns.
Omnicore’s orthodontist online marketing agency can supercharge your practice starts and deliver amazing business growth. Our orthodontist digital marketing services helped clients achieve the following:
We’ve achieved a 533% uplift in relevant organic traffic since the start of the campaign.
As an orthodontist, you have a specific field of dentistry that you focus on. This means that your business thrives when you get these types of patients.
Our innovative orthodontic marketing techniques help you target patients requiring orthodontic services, leaving out any other unnecessary ‘extras.’ We use various digital marketing mediums to target people needing an orthodontist and position you as their go-to solution.
In many cases, people rush to the dentist for any dental concerns simply because they only know that a dentist resolves every dental concern they may have.
However, if only they knew what their problem is, they might directly seek out an orthodontist, saving them time and other resources in the long run.
With Omnicore’s orthodontic digital marketing, we do not just strive to sell your services to your target audience; all our strategies are patient-focused. This means that everything we do is done from your patient’s perspective, ultimately making it easier for them to know the problem affecting them and that you offer the right solutions.
It is crucial to make the most out of your digital marketing investment by ensuring a solid return on your investment. Doing so requires you to have your marketing campaigns working on getting you more qualified clients.
We have spent years mastering the art of healthcare digital marketing, with a key focus on orthodontic practices. We know your audience, what they search for online, and what makes them trust a provider.
Besides targeting your ideal audience, we also target those close to them, which can impact their decision to seek your services. For instance, our all-rounded ortho marketing campaigns also target close friends, parents, and more to ensure we leave no stone unturned.
Discover some of our orthodontist digital marketing services that will make up your tailored solution.
Be the leading solution clients find online.
Search Engine Optimization (SEO) is a digital marketing practice of making your website stand out whenever someone uses a search engine like Google to look up a business like yours or a service you offer.
For instance, if someone were to search for “braces near me” or “orthodontist in your location,” you can position your website as the first one appearing on their search results.
Websites on the first page of Google receive more clicks and, thereafter, conversions. You can also achieve this through orthodontic SEO.
Target qualified leads. Through SEO for orthodontics, we position your website clearly, such that anyone that clicks on your website already understands what they need. In most cases, these people are already searching for an orthodontist, so it will only make your work easier by filtering out undecided patients and unqualified traffic.
Approach patients from their perspective. We can help you attract patients to your practice based on their problems. For instance, before resolving that they need an orthodontist, most people will usually run to Google their signs or symptoms. We will ensure that your website is there to offer them the answers they seek and eventually guide them through your door.
Reach ideal patients in a snap.
SEO is like finding a needle in a haystack. It certainly is considered a long game. Good thing Paid Search offers shortcuts to help you reach your ideal clients faster. Google lets you pay your way to the top of your chosen keywords.
Through data-driven marketing, Omnicore’s orthodontist digital marketing experts will help you set up and test effective ads, so your investment is spent wisely.
Target ready clients. A well-optimized orthodontic PPC campaign targets patients that are already aware of what they want and are actively searching for solutions. We can position you as the first solution they see and convince them enough to choose you.
Get the most out of your special offers. People love seeing offers and discounts, and you can PPC for orthodontists to your advantage by running your offers online. Whenever someone types on Google searching for an orthodontist or your services, your ad gets shown at the top, and what’s more, you can appease them through your special discounts.
Go where your patients are.
Social media is increasingly popular and powerful for generating leads and referrals to your practice. At Omnicore, we design and implement social media marketing plans for your orthodontic practice, taking advantage of the power of these platforms to increase the overall impact of your online presence.
Our orthodontic social media marketing will help you improve your reputation, boost referrals, and lead to higher search rankings. We take over your complete paid social cycle and ensure you get a good return on your investment.
Remain at the top of the minds of your prospects. At times, people that need the services of an orthodontist don’t know until something triggers them to do so. This is where the power of social media comes in. We run campaigns that convince your audience that the time is nigh for them to seek your services.
Create a more personalized connection with your patients. You can foster a better relationship with your existing and potential patients through social media. Talk to them, respond to their queries, get them an exclusive view of your facilities, etc., making them know more about you, ultimately increasing their trust in you.
Create a profitable patient-first website.
Your website is your chance to lay out all the information your client needs in one place. By strategically organizing content (like testimonials, case studies, an about page, etc.) that shows your authority and expertise, you become your client’s go-to Orthodontist.
We have orthodontic website developers and designers with years of experience creating custom solutions for orthodontists based on their unique needs and goals.
We also create websites with a solid SEO foundation, ensuring you don’t have to spend extra on optimizing your website for search engines.
Designed to attract. A website is only useful if it can attract the intended audience. With our years of experience handling websites for orthodontists, we know what your patients are looking for and the types of websites that resonate best with them.
Designed to convert. Regardless of the device being used and the service that your visitors seek, we ensure that each element and page are made to make conversion easy.
Here’s how to get started with orthodontic digital marketing with Omnicore
Our initial meeting will be about learning more about your business, goals, and marketing needs. You’ll get into a quick, no-obligation call with our orthodontic marketing expert to discuss the work's scope and service terms.
Once we are all good with the scope of work, including the terms, our strategists provide you with the initial solution to improving the online presence of your orthodontic practice.
We ensure to keep tabs on every detail of your active campaigns, and your dedicated account manager will present you with the reports regularly. By tracking every detail, we gather more information about your business and audience, enabling us to optimize them for better results.
We are a numbers-driven digital marketing agency for orthodontists. Everything we do, including all our initiatives, is determined by the data we collect. This way, you can rest assured that we are not just doing anything blindly, and your money isn’t going to waste as we only work towards our set goals.
We are confident in our work. We only take up your business if we are sure to get you the results you deserve. We do not tie up our clients on unnecessary long-term contracts. Instead, we ensure that you get value for your investment every day, as that’s how regularly we work to win back your business.
We understand how competitive the ortho industry is. We also know how good our orthodontic digital marketing services are. This way, we ensure that you do not face any significant competition by taking up a new client within your area. It’s only going to be us and you — you only within your area, no other client.
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While orthodontics is still a part of dentistry, it is a specialization. With orthodontist marketing, we ensure that we clearly bring out the precise services you offer and not establish you as an authority there. However, dental marketing targets all and sundry seeking dental services, which you don’t, as an orthodontist.
You should start creating awareness about your orthodontic clinic as soon as you open doors for patients. However, even an established clinic requires a solid digital marketing strategy to enable them to stay in business and remain competitive.
There isn’t a standard budget expected of every orthodontic practice for their digital marketing efforts. This is because each practice is unique, with individual needs and goals. You must first identify what you need to achieve and your current situation before setting a budget. Talk to a professional orthodontic digital marketing expert to help you develop a proper budget.
Omnicore is an award-winning healthcare marketing agency that has mastered the industry for over a decade. We have worked with orthodontists to get their brands to the top and increase patient volumes. We also understand what your clients are searching for and what works best for them. We implement custom solutions to resolve your unique needs and do not rely on cookie-cutter techniques.
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