Company Info
Quick YouTube Statistics
Total Number of Monthly Active YouTube Users:
2.5 billion (Source)
Last updated: 14/03/23
Total Number of Daily Active YouTube Users:
122 million+ (Source)
Last updated: 14/03/23
Average Time Spent Daily on YouTube:
19 minutes (Source)
Last updated: 14/03/23
Total Daily Hours of Video Watched on YouTube:
1 billion (Source)
Last updated: 14/03/23
Total YouTube 2022 Ad Revenue:
$7.96 billion (Source)
Last updated: 14/03/23
YouTube TV Subscribers:
5 million (Source)
Last updated: 14/03/23
YouTube Music and Premium Paying Subscribers:
80 million (Source)
Last updated: 14/03/23
Number of Videos Watched Per Day
5 billion + (Source)
Last updated: 14/03/23
Hours of Videos uploaded per minute:
500 (source)
Last updated: 14/03/23
YouTube Demographics
- 4% of global YouTube users are male.
- 6% of global YouTube users are female.
- 6% of YouTube users in the U.S. are male.
- 4% of YouTube users in the U.S. are female.
- 2 million (20.7%) of YouTube’s total ad audience is users aged 25-34.
- 7 million (16.7%) of YouTube’s total ad audience is 35-44.
- 377 million (15%) of YouTube’s total ad audience is 18-24.
- 62% of U.S. of YouTube users say they visit the site daily.
- 37% of Millennials aged 18 – 34 are binge-watching YouTube daily.
- YouTube services are available in more than 100 countries.
YouTube’s annual number of users
Year | Number of users |
2012 | 0.8 billion |
2013 | 1 billion |
2014 | 1.1 billion |
2015 | 1.2 billion |
2016 | 1.4 billion |
2017 | 1.5 billion |
2018 | 1.8 billion |
2019 | 2 billion |
2020 | 2.3 billion |
2021 | 2.6 billion |
2022 | 2.5 billion |
YouTube Usage Statistics
- 4% of YouTube site traffic comes from the U.S. and 8.2% of it comes from India.
- Around 90% of YouTube watch time comes from mobile and smartphone devices.
- You can navigate YouTube in 80 different languages.
- YouTube is the world’s second-most visited website with almost 75 billion monthly visits.
- YouTube is the world’s second-most used social platform.
- Average mobile viewing session on YouTube is 40+ minutes.
- India leads as the country with the highest number of YouTube users at 467 million, while the U.S has 246 million users.
- Youtube TV has 5+ million users.
YouTube Financial Statistics
- YouTube generated $29.24 billion in revenue in 2022, up from the 28.84 billion in 2021.
- YouTube generated $8 billion in revenue in Q4 2022, a 7% decrease year-over-year.
- In 2023, it isestimated that YouTube CocoMelon (Jay Jeon) ranked first as the top-earning YouTuber. worldwide with earnings of approximately 460 million U.S. dollars.
- Google acquired YouTube in 2006 for $1.65 billion.
- YouTube video influencers with 500-5k followers charge, on average, $315 per video.
- YouTube video influencers with 500k+ followers charge, on average, $3857 per video.
- Most YouTube channels get paid $0.5 per 1000 video views.
- YouTube pays $18 per 1000 ad views on average.
- YouTube is worth over $180 billion in 2022.
YouTube annual revenue
Year | Revenue in USD |
2010 | 0.8 billion |
2011 | 1.3 billion |
2012 | 1.7 billion |
2013 | 3.1 billion |
2014 | 4.2 billion |
2015 | 5.5 billion |
2016 | 6.7 billion |
2017 | 8.1 billion |
2018 | 11.1 billion |
2019 | 15.1 billion |
2020 | 19.7 billion |
2021 | 28.8 billion |
2022 | 29.24 billion |
YouTube Premium paying subscribers
Year | Number of subscribers |
2015 | 1.5 million |
2016 | 3 million |
2017 | 2.8 million |
2018* | 10 million |
2019 | 18 million |
2020 | 30 million |
2021 | 23.6 million |
2022 | 25 million |
*YouTube launched Premium in 2018 after YouTube Red flopped.
YouTube Ad Statistics
- YouTube is used by 55% of marketers.
- 84% of viewers bought from a brand after seeing it on YouTube.
- As of 2022, YouTube was the fourth most used social media platform for marketers after Facebook, Instagram, and LinkedIn.
- YouTube ads with strong CTAs have shown to increase the likelihood of short-term sales by 30%.
- 90% of users say they discover new companies or products on YouTube.
- 29% of marketers find that pre-roll skippable YouTube video ads are considered the most effective advertising form on YouTube.
- The most popular YouTube video ad worldwide in 2022 was Amazon’s Big Game Commercial: Mind Reader with 69.7 million views.
Fun Facts
- YouTube is the 2nd most visited site in the world.
- There are 51 million channels on YouTube, but only 38 million of those are considered ‘active.’
- 57% of traffic from desktops come from direct traffic.
- More than 70% of what people watch on YouTube is determined by its recommendation algorithm.
- The first video was posted in 2005 from the San Diego Zoo.
- Gangnam Style was so popular that it broke YouTube’s video counter.
- YouTube provides free space in Los Angeles for anyone with 10,000+ subscribers.
- YouTube is technically the second largest search engine in the world.
- The most viewed video on YouTube is Baby Shark Dance song by Pinkfong with 12.3 billion views.
- Justin Bieber’s “Baby” video managed to generate 12 million dislikes when you could see the number of dislikes.
- The most popular YouTube channel, T-Series, has 238 million subscribers.
- There are more than 51 million YouTube channels out there.
- There are 9,000+ partners using Content ID, including many major network broadcasters, movie studios and record labels.
- YouTube’s partners have claimed over 800 million videos since Content ID was implemented.
- The first adverts were rolled out in August 2007.
- By March 2013, YouTube saw 1bn monthly active users.
- The first video to hit one million views on YouTube was a Nike advert featuring Ronaldinho.
YouTube Statistics (Editor’s choice)
1. YouTube User Statistics
According to the latest official figures, YouTube has 2.5 billion users (Statista). The research firm Statista provides further insights that show that the platform boasts about 1.86 billion active users.
While the current figures place YouTube’s monthly active users at about 2.5 billion, the actual figures might even be higher. This is because the numbers are calculated per number of people that actually log in to the website (or app).
The number of monthly active users on popular social platforms. Source: Statista
However, there are other ways people watch videos, such as the ability to watch YouTube videos on WhatsApp, which takes YouTube’s reach even higher.
With such a huge audience, YouTube remains one of the best platforms for your digital marketing efforts.
2. YouTube Demographics: Geography
India has the highest number of active YouTube users. At least 467 million people in India regularly access YouTube ‒ that’s approximately 16% of the total population.
The United States comes second as the country with the most YouTube users, with about 246 million active YouTube users.
Brazil (142 million), Indonesia (139 million), and Mexico (81.8 million) take up the next three positions at the countries with the highest number of YouTube users.
Leading countries based on YouTube audience size. Source: Statista
While India leads with the total number of YouTube users, the United States’ usage translates to a much higher proportion of the country.
81% of the entire U.S. adult population uses YouTube (Pew Research, 2021).
YouTube is currently localized in over 100 countries and can be used in 80 different languages (YouTube, 2021). This fact has made it possible for the fast penetration of the platform to other countries globally.
UAE is the country with the highest YouTube penetration at 98.7%. The Netherlands ranks second at 92.7%, while Norway ranks third at 92.1%. African countries Nigeria and Kenya have a YouTube penetration of under 30% (Statista).
3. YouTube Demographics: Gender
54.4% of YouTube’s total users are male, while 45.6% are female (Statista).
11.9% of male and 8.8% of female YouTube users are in the 25-34 age bracket. 
Distribution of YouTube users worldwide by gender and age. Source: Statista
4. YouTube Demographics: Age
YouTube reports on its usage for those between 18 and 65+ years. As of 2023, 20.7% of all adult YouTube users are 25-34 years old (Oberlo).
What’s more, 16.7% of all users are 35-44 years old, which shows us that YouTube caters to older audience than other social media platforms.
YouTube age demographics. Source: Oberlo
The younger generation isn’t the only one that uses the platform as 1 in 3 baby boomers go on YouTube to learn more about a product or service.
What’s even more interesting, 92% of all internet users in the U.S. access YouTube on a weekly basis, while 98% are only using YouTube monthly.
YouTube is a popular social media platform for every demographic group, and no wonder – video is the fastest and the most efficient source of information in this day and age.
5. YouTube’s Usage Statistics
YouTube users spend an average of 19m 39s daily on the platform (Techjury).
Moreover, an average mobile viewing session on YouTube is 40+ minutes and it’s the second-most used platform in the world.
Why? It is thanks to the variety of content available on this social platform. There are more than 51 million YouTube channels to choose content from.
6. YouTube’s Popularity Among Users
Besides being the only other major social media platform with over 2 billion users (only Facebook ranks higher), YouTube is the second-most popular social media platform in the world (Statista, 2023).
It is also the second-most popular search engine right after Google, racking up over a billion hours of views every day (YouTube, 2021). In fact, YouTube receives more search queries than other major search engine platforms like Microsoft Bing, Yahoo, AOL, and Ask ‒ combined.
Around 90% of YouTube watch time comes from mobile and smartphone devices. The platform’s popularity makes it easy for a larger audience to reach it, reaching more U.S. mobile content consumers than any other television network.
7. YouTube’s Popularity among Marketers
To put it into perspective, the total number of social media users in the world is just a little shy of 5 billion people. YouTube has 2.5 billion users, meaning around 50% of all social media users are on YouTube.
These figures mean a lot to digital marketers that wish to reach a larger audience. Video content has taken over the world, owing to the latest video marketing statistics. And where best to market your videos than the world’s largest video search engine?
Regardless of its high potential, many small business owners worldwide are yet to make good use of YouTube, as only around 30 million of them are using it.
However, the platform is quite popular among digital marketers as 9 out of 10 marketers use YouTube.
YouTube has a high convincing power to buyers, increasing their buying intent, and according to data shared by Google, 70% of viewers bought from a brand after seeing it on YouTube.
Note: Please link back to omnicoreagency.com and this page when you reference/quote the statistic.
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