Search Engine Optimization
Healthcare Digital Marketing Agency
Healthcare Digital Marketing Agency
Make more seniors at home and more families at ease.
Extend your care for seniors and their families online through digital marketing.
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The market for assisted and senior living communities is anticipated to register a compound annual growth rate of 5.7% from 2022 until 2030. This industry is booming, and you too can position your senior living facility to get a sizeable market share.
The senior living industry has drastically changed. Your community needs to keep up with modern digital marketing strategies to remain relevant and attract more people.
Today, we have the highest number of older people being web-savvy. This means that assisted and senior living facilities that prioritize their digital marketing efforts stand to benefit from increased enrollment.
Digital marketing for senior care facilities is no longer just about having a website. It is a complex framework that involves various considerations, including multi-channel marketing and considering the target audience.
Omnicore is a professional digital marketing agency for senior living facilities with years of experience and proven results. We can help position your brand as the go-to solution for your target audience and place you as an authority figure in the field.
Digital marketing solutions for growth-focused senior living facilities
Get found by your clients online.
Search Engine Optimization, or SEO for short, is the process of improving your website so that search engines, like Google, can read, contextualize, and rank it in search results. This complex process involves creating and optimizing various pages on your website that provides answers and value to your visitors.
With senior living SEO, you can rank your website at the top of their top searches, as you provide value and appear as an authority figure in the industry.
Become an industry leader. As a senior living and care facility, you know what all your target clients need. With senior living SEO, you can be the source of all the answers to their questions, ultimately gaining their trust as a reliable and experienced senior living facility. However, without SEO, even if you have all the answers to the questions that your potential clients have, they may never find you online. This is why you have to use SEO to ignite that visibility.
Target clients in different conversion stages. In most cases, most people would prefer conducting their research about something before actually settling on it. Perhaps there’s someone trying to figure out if a senior living and care facility is good for them (or their parents). There might also be someone else who’s already decided and is actively searching for the best facility near them. A well-crafted SEO strategy for senior living facilities targets your leads in each stage of the sales funnel.
Invest in quick results.
SEO results are long-term, but it takes months before they manifest. Paid Search is available if you need faster results to promote your services. Enlist Google’s help if you’re in a time crunch. By paying Google, your pages are shown first in search results and are favored by the algorithm.
If you have promotions and specific facilities that need a boost, pay-per-click (PPC) is also an answer. You have the power to be extremely specific with your ads. That means highlighting services to target specific people living in specific places with specific circumstances.
Target ready clients fast. Paid Search filters unqualified audiences, skips the undecided ones, and goes straight toward individuals who are prepared to commit. A well-optimized senior living PPC campaign can help you generate more inquiries and conversions.
Promote the services most of your clients want. At times, you may run promotions and limited-time discounts on your biggest-selling services or packages. Using PPC for senior living facilities enables you to put these selling propositions at the top of your target audience, appealing to them and convincing them to reach out to you.
Be where they are.
Modern senior citizens and their middle-aged children love hanging out on social media, especially Facebook. Social media is run by connections and community. The very thing that retirement homes also value.
You increase your brand’s awareness when you show up on the news feeds of seniors, their best friends, children, or their siblings.
The more they know you, the more you get included in their conversations — online or offline. And now that you’re part of their discussion, you’ll most likely play a part in their decision.
Using social media to ignite trust. A good senior living social media marketing strategy does not only entail selling your products but creating a long-lasting and solid bond with your audience. A well-thought social media strategy makes you stand out as a trustworthy and reliable assisted and senior living facility.
Well-targeted social media campaigns. A good campaign can easily woo many followers on your social media platforms. However, what matters the most is the following you create and the type of people interacting with your social media content. Our social media marketing experts ensure to run well-targeted campaigns to ensure that you generate a significant following and one that you can turn into customers.
Keep tabs on your progress.
An overwhelming majority of consumers do online research before making a purchase. In fact, we bet you do the same. There’s a massive distrust on the internet; almost everyone now has a habit of researching before doing business with anyone.
You don’t want your information scattered on different social media pages and on random blog posts that don’t represent your brand. Your website hosts information that you fully own, unlike social media. Add details your prospects will look up, like your services, unique value proposition, community information, and even online booking details for better accessibility.
Designed for your target audience. Our team of web developers, designers, and strategists helps you create a custom website design that best represents your brand and is made for your target audience. There are many things that you must consider if you want to create a website that converts seniors, and we have all the expertise you need.
Responsive, mobile-friendly website. Your senior living facility website is your most important marketing tool, and we are here to help you maximize it fully. We leave nothing to chance and ensure that every aspect of your website is at par with the right standards, including user experience that your target audience loves.
Execute a working senior living marketing strategy in just three simple steps
Our discovery call will be used to find out more information about your business and marketing goals. We also take time to learn more about your target audience. Through this initial call, we take you through our working model and terms.
If you are happy with our methodology and terms, we will create an initial solution to ignite your facility’s growth. We believe in transparency and will involve you in all our strategies before execution.
You will be kept aware of everything happening with all running campaigns, including potential gaps we need to fill to solidify your online presence and authority.
We are a results-driven healthcare digital marketing agency. We do not just execute campaigns or run projects for the sake of doing so, but we always have an end goal.
Your senior living marketing goals are tied to everything we do, and we can assure you of a significant return on investment when working with us.
We are a senior living marketing agency that understands what your target clients go through. We are determined to help this community through how we do it best — ensuring that they find a good home for their needs.
In other words, we help you help those we care about. With us, you don’t need to spend lots of time taking us through your industry as we already know much about it, and we can help you with the digital marketing breakthrough you’ve been waiting for.
We are a leading healthcare digital marketing agency because we set the trends that others follow. We do not just copy-paste techniques used by your competitors, but we use unique tactics to get you ahead of the pack, solidifying your authority in the industry.
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Almost everyone now rushes to find solutions and recommendations online for healthcare queries. It is crucial for any senior living facility to invest more in digital marketing to gain more clients.
A good website is a crucial tool for successful senior living digital marketing. It is at the center of all your marketing efforts and amplifies any other marketing campaigns you may run.
A well-executed senior living social media marketing strategy isn’t only used to target the ideal clients but also those around them that can influence their decision to enroll in a senior living home. This makes social media an important addition to your digital marketing efforts.
As much as possible, we want to take off your extra load and handle the marketing for you. You won’t be out of touch, though. Your account manager will be accessible to assist your business when needed. Regular strategy meetings are also to be expected.
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