Patients Came In
Cost per lead (CPL)
Dermed Clinic is a renowned skin care clinic located in Johor Bahru, Malaysia, specializing in delivering top-quality skin and aesthetic treatments. With a team of skilled professionals and state-of-the-art facilities, the clinic offers a wide range of innovative services to address various skin concerns.
Dr. Muniandi Velayuthan, a highly experienced dermatologist with over a decade of expertise, is the driving force behind Dermed Clinic’s success. With a profound understanding of dermatology and aesthetics, Dr. Muniandi has become a sought-after name in the field. His dedication to patient care, combined with his compassionate approach, has earned him the trust and admiration of countless patients.
When Dermed Clinic reached out to Omnicore they were facing several challenges in its Google Ads campaign. The first major issue was the soaring cost per lead, which was straining their marketing budget and hindering their ability to achieve a favorable return on investment.
Also, their existing keyword strategy proved to be ineffective, leading to poor ad placements and reduced visibility among their target audience. As a result, they were failing to attract the right prospects, leading to a low conversion rate and an underwhelming overall performance of their Google Ads campaign.
To address Dermed Clinic’s challenge of the wrong keyword strategy, our first step was to conduct comprehensive keyword research. We delved into relevant search terms and phrases that potential clients might use when seeking skincare and aesthetic treatments.
This focused approach helped eliminate wasted ad spend and increased the likelihood of attracting qualified leads genuinely interested in the clinic’s services.
To maximize the clinic’s online presence and generate higher quality leads, we implemented targeted ad campaigns. By segmenting the audience based on various factors, such as demographics, interests, and search behavior, we tailored ad messaging to specific groups.
This ensured that the right ads reached the right people, increasing the chances of engaging potential clients who were most likely to convert.
Compelling ad copy is essential to attract the attention of potential clients and drive conversions. We crafted engaging and persuasive ad copies that highlighted Dermed Clinic’s unique offerings, emphasizing their experienced team, state-of-the-art technology, and personalized approach to skincare treatments.
To continuously improve the performance of Dermed Clinic’s Google Ads, we conducted A/B testing on various ad elements. By comparing different ad headlines, images, and calls-to-action, we could identify which variations resonated best with the target audience.
Through ongoing performance analysis, we gathered valuable insights into the effectiveness of each ad campaign, enabling us to make data-driven decisions and refine the strategies further.
The Google ads campaign delivered exceptional results, driving cost-effective advertising, high-quality lead generation, and an increased number of patient appointments.
Ad Spend: The total ad spend for the Google Ads campaign was $885.
Impressions: The campaign generated a remarkable 43,880 impressions, expanding Dermed Clinic’s brand visibility.
Clicks: With engaging ad creatives and accurate targeting, the campaign secured 2,199 clicks, indicating a high click-through rate (CTR).
Leads Generated: The campaign successfully generated 103 high-quality leads, showcasing its ability to attract potential patients.
Cost Per Lead (CPL): With a commendable cost per lead (CPL) of $15.5, the campaign demonstrated a cost-effective approach to lead generation.
Patient Turnout: Out of the 103 leads generated, 57 patients visited the clinic, resulting in an impressive conversion rate of 55.34% from lead to patient.
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