Company Info

Instagram Logo

URL: https://www.instagram.com/

Founded: October 2010

CEO: Kevin Systrom

Headquarters: Menlo Park, CA

 

Quick Instagram Statistics

Total Number of Monthly Active Instagram Users:

2.5 billion+ (source

Last updated: 20/02/24


Instagram Daily Active Users:

990 million+ (source)

Last updated: 20/02/24


Number of Businesses on Instagram

200 million+ (source

Last updated: 20/02/24


Total Percentage of Instagram Accounts with 1m Followers:

0.6% (source

Last updated: 20/02/24


Instagram Demographics

Number of Instagram monthly active users

Year

Number of monthly users (In millions)

2013

150

2014

300

2015

400

2016

600

2017

800

2018

1000

2019

1000*

2020

1000*

2021

1074

2022

2000

2023

2500

*No official figures reported

Instagram for Business

Instagram’s Influencer Statistics 

Fun Facts

Note: Please link back to omnicoreagency.com and this page when you reference/quote the statistic.

Photo Credit: Unsplash

Salman Aslam
Salman Aslam is the Managing Director at Omnicore, a leading Healthcare Digital Advertising & Marketing Agency helping clients across the globe. You can follow him on Twitter for tweets and rants about the latest news, tips, and advice on digital marketing.