URL: https://instagram.com/

Founded on: October, 2010

CEO: Kevin Systrom

Headquarters: Menlo Park, CA

Employees: 550+

Instagram Statistics

Total Number of Monthly Active Instagram Users:

1 billion

Last updated: 9/17/18

Total Number of Daily Active Instagram Users:

500 million

Last updated: 9/17/18

Instagram Stories Daily Active Users:

400 million

Last updated: 9/17/18

Number of Photos Shared to Date:

50 billion

Last updated: 9/17/18

Number of Businesses on Instagram

25 million

Last updated: 12/24/17

Number of Instagram Likes per day:

4.2 billion

Number of Photos & Videos uploaded per day:

100 million+

Last updated: 9/17/18

Instagram Demographics

• 68% of Instagram users are Females.
• 80% of Instagram users come from outside the U.S.
• 77.6 million Instagram users are from the US.
• Instagram is used by 31% of American women and 24% of men.
• Six in ten online adults have Instagram accounts.
• 32% of all Internet users are on Instagram.
• 59% of internet users between the ages of 18 and 29 use Instagram and 33% of internet users between the ages of 30 and 49 use Instagram
• 38% of female internet users use Instagram and 26% of male internet users use Instagram
• 72% of Teens use Instagram.

Instagram Financials

• An estimated 71% of US businesses are on Instagram in 2018.
• Instagram Now Has More Than 1 Million Monthly Advertisers and 8 Million Business Profiles.
• Having said that, they did start sponsored ads for big brands like Nike, General Electric, and Walt Disney and they certainly make a portion of their ad revenue from Instagram.
• Instagram’s Mobile Ad revenue is expected to hit $7 billion in 2018.
• 78% of Influencers Prefer Instagram for Brand Collaboration.
• User-Generated Content Has a 4.5% Higher Conversion Rate.
• 55.4% of Influencers use Instagram Stories for Sponsored campaigns.

Fun Facts

• More than 50 Billion photos have been uploaded to Instagram so far.
• Posts With a Location Get 79% More Engagement.
• 7 out of 10 Hashtags on Instagram Are Branded.
• Photos With Faces Get 38% More Likes.
• Posts with at least one hashtag average 12.6% more engagement.
• Brazil ranked second in female user share, the country is home to the largest total Instagram user base in Latin America and second worldwide.
• Instagram Users Engage More on Weekdays with Tuesday and Thursday showing most engagement.
• 50% of Instagram Captions & Comments Contain Emojis.
• Instagram videos get 2 times the engagement of photos that any other social media platform.
• The most popular hashtags on Instagram are #Love, #Instagood, #Me, #Cute, and #Follow.
• Pizza is the most Instagrammed food globally, followed by Sushi.
• Instagram influencers are charging up to $100,000 for a sponsored post.

Note: Please link back to OmnicoreAgency.com and this page when you reference/quote the statistic.