Company Info

URL: https://instagram.com/

Founded on: October, 2010

CEO: Kevin Systrom

Headquarters: Menlo Park, CA

Employees: 550+

Instagram Statistics

Total Number of Monthly Active Instagram Users:

700 million

Last updated: 4/29/17

Total Number of Daily Active Instagram Users:

400 million

Last updated: 5/2/17

Snapchat Stories Daily Active Users:

250 million

Last updated: 6/21/17

Number of Photos Shared to Date:

40 billion

Last updated: 1/23/17

Instagram was Sold for:

$1 billion

Number of Instgram Likes per day:

4.2 billion

Number of Photos uploaded per day:

95 million, up from 70 million last year

Last updated: 1/23/17

Instagram Demographics

• 68% of Instagram users are Females.
• 80% of Instagram users come from outside of the U.S.
• 77.6 million Instagram users are from US.
• Instagram is used by 31% of American women and 24% of men.
• 32% of all Internet users are on Instagram.
• 59% of internet users between the ages of 18 and 29 use Instagram and 33% of internet users between the ages of 30 and 49 use Instagram
• 38% of female internet users use Instagram and 26% of male internet users use Instagram
• 17% of teens say Instagram is the most important social media site (up from 12% in 2012)

Instagram Financials

• Instagram was bought by Facebook in 2012 for $1 billion.
• According to Facebook “we acquired Instagram, but we are still focused on user growth and the users’ experience and do not yet derive any direct revenue from Instagram.”
• Having said that, they did start sponsored ads for big brands like Nike, General Electric, and Walt Disney and they certainly make a portion of their ad revenue from Instagram.
• Instagram is expected to generate about $1.5 billion in mobile advertising sales this year and $5 billion in 2018.
• Instagram is used by 48.8%of brands—a number that is expected to rise to 70.7% by 2017.

Fun Facts

• More than 40 Billion photos have been uploaded to Instagram so far.
• Posts with at least one hashtag average 12.6% more engagement.
• When Instagram introduced videos, 5 million videos were uploaded in the first 24 hours.
• Instagram videos get 2 times the engagement of photos that any other social media platform.
• The most popular hashtags on Instagram are #Love, #Instagood, #Me, #Cute, and #Follow.
• Pizza is the most Instagrammed food globally, followed by Sushi.
• Instagram influencers are charging up to $100,000 for a sponsored post.