Instagram by the Numbers: Stats, Demographics & Fun Facts

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Instagram by the Numbers: Stats, Demographics & Fun Facts

Instagram Stats

Instagram LogoURL:

Founded on: October, 2010

CEO: Kevin Systrom

Headquarters: Menlo Park, CA

Employees: 550+

Instagram Statistics

Total Number of Monthly Active Instagram Users:

1 billion

Last updated: 9/17/18

Total Number of Daily Active Instagram Users:

500 million

Last updated: 9/17/18

Instagram Stories Daily Active Users:

400 million

Last updated: 9/17/18

Number of Photos Shared to Date:

50 billion

Last updated: 9/17/18

Number of Businesses on Instagram

25 million

Last updated: 12/24/17

Number of Instagram Likes per day:

4.2 billion

Number of Photos & Videos uploaded per day:

100 million+

Last updated: 9/17/18

Instagram Demographics

Instagram Financials

  • An estimated 71% of US businesses are on Instagram in 2018.
  • Instagram Now Has More Than 1 Million Monthly Advertisers and 8 Million Business Profiles.
  • Having said that, they did start sponsored ads for big brands like Nike, General Electric, and Walt Disney and they certainly make a portion of their ad revenue from Instagram.
  • Instagram’s Mobile Ad revenue is expected to hit $7 billion in 2018.
  • 78% of Influencers Prefer Instagram for Brand Collaboration.
  • User-Generated Content Has a 4.5% Higher Conversion Rate.
  • 55.4% of Influencers use Instagram Stories for Sponsored campaigns.

Fun Facts

  • More than 50 Billion photos have been uploaded to Instagram so far.
  • Posts With a Location Get 79% More Engagement.
  • 7 out of 10 Hashtags on Instagram Are Branded.
  • Photos With Faces Get 38% More Likes.
  • Posts with at least one hashtag average 12.6% more engagement.
  • Brazil ranked second in female user share, the country is home to the largest total Instagram user base in Latin America and second worldwide.
  • Instagram Users Engage More on Weekdays with Tuesday and Thursday showing most engagement.
  • 50% of Instagram Captions & Comments Contain Emojis.
  • Instagram videos get 2 times the engagement of photos that any other social media platform.
  • The most popular hashtags on Instagram are #Love, #Instagood, #Me, #Cute, and #Follow.
  • Pizza is the most Instagrammed food globally, followed by Sushi.
  • Instagram influencers are charging up to $100,000 for a sponsored post.

Note: Please link back to and this page when you reference/quote the statistic.

Salman Aslam
Salman Aslam
Salman Aslam is the Founder & CEO of Omnicore, a leading Healthcare Digital Advertising & Marketing Agency helping clients across the globe. You can follow him on Twitter for tweets and rants about latest news, tips and advice on digital marketing.

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