Instagram by the Numbers: Stats, Demographics & Fun Facts

Show all

Instagram by the Numbers: Stats, Demographics & Fun Facts

Instagram Stats

Instagram LogoURL:

Founded on: October, 2010

CEO: Kevin Systrom

Headquarters: Menlo Park, CA

Instagram Statistics

Total Number of Monthly Active Instagram Users:

1 billion +

Last updated: 7/18/19

Total Number of Daily Active Instagram Users:

500 million +

Last updated: 7/18/19

Instagram Stories Daily Active Users:

500 million +

Last updated: 7/18/19

Number of Photos Shared to Date:

50 billion +

Last updated: 7/18/19

Number of Businesses on Instagram

25 million + (source)

Last updated: 7/18/19

The number of Instagram Likes per day:

4.2 billion

The number of Photos & Videos uploaded per day:

100 million+

Last updated: 7/18/19

Instagram Demographics

Instagram for Business

Fun Facts

  • Most liked photo on Instagram is that of an egg with 53.6 million likes.
  • More than 50 billion photos have been uploaded to Instagram so far.
  • 50% of Instagram users use explore page every month.
  • Posts With a Location Get 79% More Engagement.
  • 7 out of 10 Hashtags on Instagram Are Branded.
  • 60% of people say they discover new products on Instagram.
  • 70%of shopping enthusiasts turn to Instagram for product discovery.
  • Photos With Faces Get 38% More Likes.
  • Posts with at least one hashtag average 12.6% more engagement.
  • Most-used Giphy sticker in Stories is Heart Love Sticker by Arata.
  • Most-used Face Filter in Stories is Heart Eyes.
  • Brazil ranked second in female user share, the country is home to the largest total Instagram user base in Latin America and second worldwide.
  • Instagram Users Engage More on Weekdays with Tuesday and Thursday showing most engagement.
  • 50% of Instagram Captions & Comments Contain Emojis.
  • Instagram videos get 2 times the engagement of photos that any other social media platform.
  • The most popular hashtags on Instagram are #Love, #Instagood, #Me, #Cute, and #Follow.
  • Pizza is the most Instagrammed food globally, followed by Sushi.
  • Instagram influencers are charging up to $100,000 for a sponsored post.

Note: Please link back to and this page when you reference/quote the statistic.

Salman Aslam
Salman Aslam
Salman Aslam is the Founder & CEO of Omnicore, a leading Healthcare Digital Advertising & Marketing Agency helping clients across the globe. You can follow him on Twitter for tweets and rants about latest news, tips and advice on digital marketing.

Comments are closed.