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Instagram by the Numbers: Stats, Demographics & Fun Facts

Instagram Stats

Instagram LogoURL:

Founded on: October, 2010

CEO: Kevin Systrom

Headquarters: Menlo Park, CA

Instagram Statistics

Total Number of Monthly Active Instagram Users:

1 billion + (source)

Last updated: 10/10/20

Total Number of Daily Active Instagram Users:

500 million + (source)

Last updated: 1/25/20

Instagram Stories Daily Active Users:

500 million + (source)

Last updated: 10/10/20

Number of Accounts That Visit Instagram Stories Every Day:

500 million (source)

Last updated: 10/10/20

Number of Businesses on Instagram

25 million + (source)

Last updated: 10/10/20


Instagram Demographics

Instagram for Business

Fun Facts

Note: Please link back to and this page when you reference/quote the statistic.

Salman Aslam
Salman Aslam
Salman Aslam is the Founder & CEO of Omnicore, a leading Healthcare Digital Advertising & Marketing Agency helping clients across the globe. You can follow him on Twitter for tweets and rants about latest news, tips and advice on digital marketing.

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