Instagram by the Numbers: Stats, Demographics & Fun Facts

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Instagram by the Numbers: Stats, Demographics & Fun Facts

Instagram Stats
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Company Info

Instagram LogoURL:

Founded on: October, 2010

CEO: Kevin Systrom

Headquarters: Menlo Park, CA

Employees: 550+

Instagram Statistics

Total Number of Monthly Active Instagram Users:

700 million

Last updated: 4/29/17

Total Number of Daily Active Instagram Users:

400 million

Last updated: 5/2/17

Instagram Stories Daily Active Users:

250 million

Last updated: 6/21/17

Number of Photos Shared to Date:

40 billion

Last updated: 1/23/17

Instagram was Sold for:

$1 billion

Number of Instagram Likes per day:

4.2 billion

Number of Photos uploaded per day:

95 million, up from 70 million last year

Last updated: 1/23/17

Instagram Demographics

  • 68% of Instagram users are Females.
  • 80% of Instagram users come from outside of the U.S.
  • 77.6 million Instagram users are from US.
  • Instagram is used by 31% of American women and 24% of men.
  • 32% of all Internet users are on Instagram.
  • 59% of internet users between the ages of 18 and 29 use Instagram and 33% of internet users between the ages of 30 and 49 use Instagram
  • 38% of female internet users use Instagram and 26% of male internet users use Instagram
  • 17% of teens say Instagram is the most important social media site (up from 12% in 2012)

Instagram Financials

  • Instagram was bought by Facebook in 2012 for $1 billion.
  • According to Facebook “we acquired Instagram, but we are still focused on user growth and the users’ experience and do not yet derive any direct revenue from Instagram.”
  • Having said that, they did start sponsored ads for big brands like Nike, General Electric, and Walt Disney and they certainly make a portion of their ad revenue from Instagram.
  • Instagram is expected to generate about $1.5 billion in mobile advertising sales this year and $5 billion in 2018.
  • Instagram is used by 48.8%of brands—a number that is expected to rise to 70.7% by 2017.

Fun Facts

  • More than 40 Billion photos have been uploaded to Instagram so far.
  • Posts with at least one hashtag average 12.6% more engagement.
  • When Instagram introduced videos, 5 million videos were uploaded in the first 24 hours.
  • Instagram videos get 2 times the engagement of photos that any other social media platform.
  • The most popular hashtags on Instagram are #Love, #Instagood, #Me, #Cute, and #Follow.
  • Pizza is the most Instagrammed food globally, followed by Sushi.
  • Instagram influencers are charging up to $100,000 for a sponsored post.
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Salman Aslam
Salman Aslam
Salman Aslam is the Founder & CEO of Omnicore, a leading Healthcare Digital Advertising & Marketing Agency helping clients across the globe. You can follow him on Twitter for tweets and rants about latest news, tips and advice on digital marketing.

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