URL: https://instagram.com/

Founded on: October, 2010

CEO: Kevin Systrom

Headquarters: Menlo Park, CA

Instagram Statistics

Total Number of Monthly Active Instagram Users:

1 billion +

Last updated: 7/18/19

Total Number of Daily Active Instagram Users:

500 million +

Last updated: 7/18/19

Instagram Stories Daily Active Users:

500 million +

Last updated: 7/18/19

Number of Photos Shared to Date:

50 billion +

Last updated: 7/18/19

Number of Businesses on Instagram

25 million + (source)

Last updated: 7/18/19

The number of Instagram Likes per day:

4.2 billion

The number of Photos & Videos uploaded per day:

100 million+

Last updated: 7/18/19

Instagram Demographics

• 52% of Instagram users are Females and 42% are male.
• 110 million Instagram users are from the US.
• Instagram is used by 43% of American women and 31% of men.
• 37% of US adults use Instagram and the United States has the most number of Instagram users.
• Six in ten online adults have Instagram accounts.
• 32% of all Internet users are on Instagram.
• 31% of internet users between the ages of 18 and 24 use Instagram and 32% of internet users between the ages of 25 and 34 use Instagram.
• 72% of teens use Instagram.
• 130 million Instagram accounts tap on a shopping post to learn more about products every month.

Instagram for Business

• An estimated 71% of US businesses are on Instagram in 2018.
• Instagram Now Has More Than 2 Million Monthly Advertisers and 25 Million Business Profiles.
• 200 million+ Instagrammers visit at least one business profile daily.
• There are more than 500,000 Influencers on Instagram.
• Instagram’s Mobile Ad revenue is expected to hit $7 billion in 2018.
• 1/3 of the most viewed stories are from businesses.
• 78% of Influencers Prefer Instagram for Brand Collaboration.
• User-Generated Content Has a 4.5% Higher Conversion Rate.
• 55.4% of Influencers use Instagram Stories for Sponsored campaigns.
• The potential reach of advertising on Instagram is 802 million.
• Instagram’s projected revenue in 2019 is $14 billion.

Fun Facts

• Most liked photo on Instagram is that of an egg with 53.6 million likes.
• More than 50 billion photos have been uploaded to Instagram so far.
• 50% of Instagram users use explore page every month.
• Posts With a Location Get 79% More Engagement.
• 7 out of 10 Hashtags on Instagram Are Branded.
• 60% of people say they discover new products on Instagram.
• 70%of shopping enthusiasts turn to Instagram for product discovery.
• Photos With Faces Get 38% More Likes.
• Posts with at least one hashtag average 12.6% more engagement.
• Most-used Giphy sticker in Stories is Heart Love Sticker by Arata.
• Most-used Face Filter in Stories is Heart Eyes.
• Brazil ranked second in female user share, the country is home to the largest total Instagram user base in Latin America and second worldwide.
• Instagram Users Engage More on Weekdays with Tuesday and Thursday showing most engagement.
• 50% of Instagram Captions & Comments Contain Emojis.
• Instagram videos get 2 times the engagement of photos that any other social media platform.
• The most popular hashtags on Instagram are #Love, #Instagood, #Me, #Cute, and #Follow.
• Pizza is the most Instagrammed food globally, followed by Sushi.
• Instagram influencers are charging up to $100,000 for a sponsored post.

Note: Please link back to OmnicoreAgency.com and this page when you reference/quote the statistic.