Instagram by the Numbers: Stats, Demographics & Fun Facts

URL: https://www.instagram.com/

Founded on: October, 2010

CEO: Kevin Systrom

Headquarters: Menlo Park, CA

Instagram Statistics

Total Number of Monthly Active Instagram Users:

1 billion + (source)

Last updated: 10/10/20

Total Number of Daily Active Instagram Users:

500 million + (source)

Last updated: 1/25/20

Instagram Stories Daily Active Users:

500 million + (source)

Last updated: 10/10/20

Number of Accounts That Visit Instagram Stories Every Day:

500 million (source)

Last updated: 10/10/20

Number of Businesses on Instagram

25 million + (source)

Last updated: 10/10/20

Instagram Demographics

• 510 million Instagram users are female and 490 million are male.
• 130 million Instagram users are from the U.S. 
• 67% of U.S. adults ages 18-29 use Instagram in the United States.
• 89% of users are outside the U.S.
• 293 million of global Instagram audiences were aged between 18 and 24 years and 338 million aged between 25 and 34 years.
• 72% of teens use Instagram.
• 73% of U.S. teens say Instagram is the best way for brands to reach them about new products or promotions.
• 130 million Instagram accounts tap on a shopping post to learn more about products every month.
• Instagram users will spend an average of 28 minutes per day on the platform in 2020.
• 57 million U.S. teenagers say Instagram is their preferred social media platform.

Instagram for Business

• An estimated 75.3% of US businesses will be on Instagram in 2020.
• Annual Instagram advertising revenues 13.86 billion in 2020.
• 200 million+ Instagrammers visit at least one business profile daily.
• 70%of shopping enthusiasts turn to Instagram for product discovery.
• There are 500,000 active influencers on Instagram.
• 69% of US marketers plan to spend most of their influencer budget on Instagram.
• In the fourth quarter of 2020, the photo sharing app is projected to generate 6.8 billion U.S. dollars. 
• 1/3 of the most viewed stories are from businesses.
• Influencer marketing takes up more than half of the marketing budget for 17% of marketers.
• User-Generated Content Has a 4.5% Higher Conversion Rate.
• 55.4% of Influencers use Instagram Stories for Sponsored campaigns.
• Instagram’s potential advertising reach is 928 million users.

Fun Facts

• The Instagram explore page is viewed by 200 million accounts daily.
• Most liked photo on Instagram is a photo of an egg with 54.2 million likes.
• More than 50 billion photos have been uploaded to Instagram so far.
• 995 photos are uploaded on Instagram every second.
• 50% of Instagram users use explore page every month.
• Posts With a Location Get 79% more engagement.
• 60% of people say they discover new products on Instagram.
• Photos with faces get 38% more likes.
• Posts with at least one hashtag average 12.6% more engagement.
• Most-used Giphy sticker in Stories is I Love You Sticker by Bianca Bosso.
• Most-used Face Filter in Stories is Heart Eyes.
• Instagram users engage more on weekdays with Wednesday and Thursday showing most engagement.
• More than half of Instagram Captions & Comments Contain Emojis.
• Instagram videos get over 2 times more engagement than Instagram photos.
• The most popular hashtags on Instagram are #Love, #Instagood, #Photooftheday, #Fashion, and #Beautiful.
• Pizza is the most Instagrammed food globally, followed by Sushi.
• Nano-influencers(500-5k followers) make an average of $114 per video post on Instagram, compared with $100 for an image post and $43 for a story.
• Power users(30k-500k followers) make an average of $775 for an Instagram video, $507 for an image post and $210 for a story.
• 68% of people come to Instagram to interact with creators.
• IGTV app has 7 million installs worldwide.

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