URL: https://www.instagram.com/

Founded on: October, 2010

CEO: Kevin Systrom

Headquarters: Menlo Park, CA

Instagram Statistics

Total Number of Monthly Active Instagram Users:

1 billion + (source)

Last updated: 1/25/20

Total Number of Daily Active Instagram Users:

500 million + (source)

Last updated: 1/25/20

Instagram Stories Daily Active Users:

500 million + (source)

Last updated: 1/25/20

Number of Photos Shared to Date:

50 billion +

Last updated: 1/25/20

Number of Businesses on Instagram

25 million + (source)

Last updated: 1/25/20

The number of Instagram Likes per day:

4.2 billion

Last updated: 1/25/20

The number of Photos & Videos uploaded per day:

100 million+

Last updated: 1/25/20

Instagram Demographics

• 56.3% of Instagram users are Females and 43.7% are male.
• 120.7 million Instagram users are from the US.
• 37% of US adults use Instagram and the United States has the most number of Instagram users.
• 89% of users are outside the US.
• Six in ten online adults have Instagram accounts.
• 30% of global Instagram audiences were aged between 18 and 24 years and 35 % aged between 25 and 34 years.
• 72% of teens use Instagram.
• 73% of U.S. teens say Instagram is the best way for brands to reach them about new products or promotions.
• 130 million Instagram accounts tap on a shopping post to learn more about products every month.
• Instagram users will spend an average of 28 minutes per day on the platform in 2020.
• 35% of US teenagers say Instagram is their preferred social media platform.
• 63% of Americans use Instagram daily.

Instagram for Business

• An estimated 75.3% of US businesses will be on Instagram in 2020.
• Instagram Now Has More Than 2 Million Monthly Advertisers and 25 Million Business Profiles.
• Instagram generated $20 billion in ad revenue in 2019.
• 200 million+ Instagrammers visit at least one business profile daily.
• 70%of shopping enthusiasts turn to Instagram for product discovery.
• There are 500,000 active influencers on Instagram.
• 69% of US marketers plan to spend most of their influencer budget on Instagram.
• Instagram’s revenue is expected to reach $14 billion dollars.
• 1/3 of the most viewed stories are from businesses.
• 89% indicated that Instagram was the most important social media channel for influencer marketing.
• User-Generated Content Has a 4.5% Higher Conversion Rate.
• 55.4% of Influencers use Instagram Stories for Sponsored campaigns.
• Instagram’s potential advertising reach is 849.3 million users.

Fun Facts

• Instagram is 6th most popular social network worldwide.
• The Instagram explore page is viewed by 200 million accounts daily.
• Most liked photo on Instagram is a photo of an egg with 54.2 million likes.
• More than 50 billion photos have been uploaded to Instagram so far.
• 50% of Instagram users use explore page every month.
• Posts With a Location Get 79% More Engagement.
• 7 out of 10 Hashtags on Instagram Are Branded.
• 60% of people say they discover new products on Instagram.
• Photos With Faces Get 38% More Likes.
• Posts with at least one hashtag average 12.6% more engagement.
• Most-used Giphy sticker in Stories is Heart Love Sticker by Arata.
• Most-used Face Filter in Stories is Heart Eyes.
• Brazil ranked second in female user share, the country is home to the largest total Instagram user base in Latin America and third worldwide.
• Instagram Users Engage More on Weekdays with Tuesday and Thursday showing most engagement.
• More than half of Instagram Captions & Comments Contain Emojis.
• Instagram videos get over 2 times more engagement than Instagram photos.
• The most popular hashtags on Instagram are #Love, #Instagood, #Photooftheday, #Fashion, and #Beautiful.
• Pizza is the most Instagrammed food globally, followed by Sushi.
• Nano-influencers(500-5k followers) make an average of $114 per video post on Instagram, compared with $100 for an image post and $43 for a story.
• Power users(30k-500k followers) make an average of $775 for an Instagram video, $507 for an image post and $210 for a story.
• 68% of people come to Instagram to interact with creators.
• 50% of Sponsored feed posts last year originated in the U.S.
• IGTV app has 7 million installs worldwide.

Note: Please link back to OmnicoreAgency.com and this page when you reference/quote the statistic.