Company Info
URL: https://www.instagram.com/
Founded: October 2010
CEO: Kevin Systrom
Headquarters: Menlo Park, CA
Parent Company: Meta
Quick Instagram Statistics
Total Number of Monthly Active Instagram Users:
2 billion+ (source)
Last updated: 05/30/2024
Instagram Daily Active Users:
66.6 million+ (source)
Last updated: 05/30/2024
Number of Businesses on Instagram
200 million+ (source)
Last updated: 05/30/2024
Total Percentage of Instagram Accounts with 1m Followers:
0.31% (source)
Last updated: 05/30/2024
Instagram Demographics:
- 49.4% of all Instagram users are female while 50.6% are male.
- 30.6% of Instagram users are 25-34 years old.
- 31.7% of Instagram users are 18-24 years old.
- 2.9% of Instagram users are 65+ years old.
- The top three countries with the highest number of Instagram users are India (388.3 million), the United States (168.75 million), and Brazil (137.15 million). (DataReportal)
- 87% of Instagram users are outside the U.S.
- 24.81% of the 8.06 billion world population uses Instagram monthly.
- 73% of U.S. teens say Instagram is the best way for brands to reach them about new products or promotions.
- Instagram users spend an average of 33 minutes per day or 16.5 hours per month on the platform. (source)
Number of Instagram Monthly Active Users:
Year | Number of monthly users (In millions) |
2013 | 150 |
2014 | 300 |
2015 | 400 |
2016 | 600 |
2017 | 800 |
2018 | 1000 |
2019 | 1000* |
2020 | 1000* |
2021 | 2000 |
2022 | 2000 |
2023 | 2400 |
2024 | 2000 |
*No official figures reported
Instagram for Business:
- Annual Instagram advertising revenue is projected to reach around $71 billion in 2024.
- 44% of surveyed active users turn to Instagram weekly for shopping.
- There are more than 65 million active influencers on Instagram.
- Influencer marketing takes up more than half of the marketing budget for 17% of marketers.
- 1/3 of the most viewed stories are from businesses.
- 15.1% of Influencers use Instagram Stories for sponsored campaigns.
- 25% of sponsored posts on Instagram are fashion-related.
- The average engagement rate for Instagram business profile posts is 0.65%.
Instagram’s Influencer Statistics:
- Christiano Ronaldo is the most followed individual on Instagram with 630 million followers.
- Instagram is the most popular influencer marketing platform in 2023, used by 76% of marketers.
- 54% of all influencers on Instagram are nano-influencers, while 33% are micro-influencers.
- 37% of Instagram users interact with influencers.
- The most expensive Instagram influencer by average post cost is Cristiano Ronaldo who charges $3.23 million per post.
- Picture posts (78%) and Stories (73%) are viewed as the most successful kinds of content by people who engage in shopping from influencers.
Fun Facts
- Nearly half of Instagram users say they use Instagram to shop weekly.
- The most liked photo on Instagram is a photo of a Lionel Messi with almost 75.5 million likes.
- Around 1.3 billion photos are shared on Instagram every day.
- Only 3.6% of Instagram accounts are verified.
- 50% of Instagram users use explore page every month.
- Posts with a location tag get 79% more engagement.
- Posts with at least one hashtag average 12.6% more engagement.
- The best times to post on Instagram are Wednesdays between 9 am and 4 pm, or Fridays at 11 am. (Sprout Social)
- More than half of Instagram captions & comments contain Emojis.
- Instagram videos get over 2 times more engagement than Instagram photos.
- Video posts on Instagram typically receive 3.15 times more likes than image posts. (Mention)
- The most popular hashtag on Instagram is #Love (2.1B).
- Pizza is the most Instagrammed food globally, followed by Sushi.
- Nano-influencers (500-5k followers) make an average of $114 per video post on Instagram, compared with $100 for an image post and $43 for a story.
- 68% of people come to Instagram to interact with creators.
- There were 5 million uploaded videos within the first 24 hours after Instagram announced the video feature in 2013.
Note: Please link back to omnicoreagency.com and this page when you reference/quote the statistic.
Photo Credit: Unsplash
