Company Info

URL: https://www.snapchat.com/

Founded on: September, 2011

CEO: Evan Spiegel

Headquarters: San Francisco, CA

Employees: 4209 as of July 2019

Snapchat Statistics

Total Number of Monthly Active Users:

310.7 million

Last updated: 7/14/19

Total Number of Daily Active Snapchat Users:

190 million (source)

Last updated: 7/14/19

Percentage of US Social Media users that Use Snapchat:

24% (source)

Last updated: 7/14/19

Number of Snaps Created Everyday (Photos & Videos):

3 billion (source)

Last updated: 7/14/19

Average Time Spent per User on a Daily Basis:

30+ minutes (source)

Last updated: 7/14/19

Percentage of Users(18-24 Years old) in the US:

73% (source)

Last updated: 7/14/19

Number of Snapchat Monthly Active Users in the US & Canada

101.2 million (source)

Last updated: 7/14/19

The number of Snapchat Daily Video Views:

14 billion (source)

Last updated: 9/6/19

Snapchat Demographics

• 75% of Snapchat users are under 34 years old.
• 90% of Snapchat users are 13-24 years old.
• Roughly 61% of Snapchat users are female and 38% are male.
• 69% of US teens say they use Snapchat.
• 24% of US adults use Snapchat.
• Roughly 61% of Snapchat users access the platform daily.
• 41% of US teenagers say Snapchat is their preferred social media platform.
• People under the age of 25 use Snapchat for 40 minutes on average every day, more than Instagram’s latest stat for the same demographic.
• 20% of US College students use Snapchat.
• 50% of Male College students share selfies on Snapchat, the number is higher for Female college students. 77% to be precise.
• 39% of Snapchat users are aged between 18-24.
• 71% of Snapchat users aged 18 through 24 use Snapchat multiple times per day.
• More than 37.5% of UK Smartphone users are on Snapchat, in Norway the number goes up to 50%.
• 61 million users use Snapchat daily in Europe.
• Ireland, Saudi Arabia, and Sweden have the highest levels of Snapchat penetration of their population aged 16+.

Snapchat Financials

• In Q2 2019, Snapchat reported having generated $320.4 million.
• Snapchat gets $250M investment from a Saudi prince for 2.3% in 2018.
• Snapchat makes $1.68 Average Revenue per User in Q1 2019.
• Snapchat’s largest expenses, aside from payroll, came in cloud server costs Amazon AWS and Google Cloud estimating to $125-$150 million.
• Snapchat has filed for an IPO that could value the company at $25 billion.
• Snapchat’s worldwide advertising revenue is $1.53 billion
• Snapchat has 39% year-over-year revenue growth.

Fun Facts

• Active Snapchatters open the app 20 times per day.
• Longest Snapchat streak is 1457 snaps as of May 2019.
• More than 400 million Snapchat stories are created per day.
• More than 60% of active Snapchatters create new content on a daily basis.
• On average, people spend 34.5 minutes per day on Snapchat and send 34.1 messages a day.
• It would take you 10 years to view all the photos shared on Snapchat in the last hour.
• A custom geofilter could be seen by 40 to 60% of daily Snapchatters.
• By the time you’d viewed those, another 880,000 years’ worth of photos would have been shared.
• 95% of Snapchat users say the app makes them feel happy.
• More than 20,000 photos are shared every second.
• 2.1 million snaps are sent every minute.
• Time spent among Snapchat’s adult users per day is 28 minutes.
• Countries with the largest Snapchat audiences are US, Uk and France.
• Snapchat app is accessed by 53.4% of US mobile audiences.
• Snapchat was downlaoded 41.5 million times across the platforms worldwide in May 2019.
• 30.7% of US marketers used Snapchat

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