Company Info

URL: https://www.snapchat.com/

Founded on: September, 2011

CEO: Evan Spiegel

Headquarters: San Francisco, CA

Employees: 4209 as of July 2019

Snapchat Statistics

Total Number of Monthly Active Users:

360 million (source)

Last updated: 1/25/20

Total Number of Daily Active Snapchat Users:

218 million (source)

Last updated: 1/25/20

Percentage of US Social Media users that Use Snapchat:

86 million (source)

Last updated: 1/25/20

Number of Snaps Created Everyday (Photos & Videos):

3 billion (source)

Last updated: 1/25/20

Number of Times the app opens per Day:

30 times

Last updated: 1/25/20

Percentage of Users(18-24 Years old) in the US:

53% (source)

Last updated: 1/25/20

Number of Snapchat Monthly Active Users in the US & Canada

105.5 million (source)

Last updated: 1/25/20

The number of Snapchat Daily Video Views:

14 billion (source)

Last updated: 1/25/20

Snapchat Demographics

• 78% of internet users aged 18-24 use Snapchat.
• 90% of Snapchat users are 13-24 years old.
• Roughly 61% of Snapchat users are female and 38% are male.
• 69% of US teens say they use Snapchat.
• 24% of US adults use Snapchat.
• 70% of Snapchat users are female.
• 33% of male and 35% of female US internet users use Snapchat.
• 41% of US teenagers say Snapchat is their preferred social media platform.
• Roughly eight-in-ten Snapchat users ages 18 to 29 (77%) say they use the app every day, including 68% who say they do so multiple times day.
• Snapchat scored 71 out of 100 points on a consumer satisfaction scale.
• 20% of US college students use Snapchat.
• 71% of Snapchat users aged 18 through 24 use Snapchat multiple times per day.
• More than 37.5% of UK Smartphone users are on Snapchat, in Norway the number goes up to 50%.
• 64 million users use Snapchat daily in Europe.
• Ireland, Saudi Arabia, and Sweden have the highest levels of Snapchat penetration of their population aged 16+.

Snapchat Financials

• In Q4 2019, Snapchat generated $ 561 million in revenue, with increase of 44% year-over-year.
• Snapchat makes $2.57 Average Revenue per User in Q4 2019.
• Snapchat’s largest expenses, aside from payroll, came in cloud server costs Amazon AWS and Google Cloud estimating to $125-$150 million.
• Snapchat’s worldwide advertising revenue is $1.53 billion.
• Revenue from Commercials more than tripled year-over-year in Q4 2019.
• Revenue from Story Ads doubled year-over-year in Q4 2019.
• Snapchat’s revenue for 2019 is $ 1.72 billion.
• Revenue is expected to be between $450 million and $470 million, compared to $320 million in Q1 2019.

Fun Facts

• Active Snapchatters open the app 30 times per day.
• In Q4 2019, over 50 Shows reached a monthly audience of over 10 million viewers.
• At the end of Q4 2019, over 735,000 Lenses had been created by our community through Lens Studio, up from over 600,000 at the end of Q3 2019.
• Snapchat launched 78 new international Discover channels in Q4 2019, up from 53 in Q3 2019.
• Time spent on premium content on Snapchat grew more than 55% internationally, year-over-year.
• Longest Snapchat streak is 1707 snaps as of January 15th 2020.
• More than 400 million Snapchat stories are created per day.
• More than 60% of active Snapchatters create new content on a daily basis.
• On New Year’s Eve, more than 200 million people engaged with augmented reality on Snapchat over 13 billion times, up from 9 billion last year.
• Over 75% of Snapchat’s  community engages with augmented reality every day on average.
• Over 150 partner app integrations with Snap Kit have been added.
• On average, people spend 49.5 minutes per day on Snapchat and send 34.1 messages a day.
• It would take you 10 years to view all the photos shared on Snapchat in the last hour.
• A custom geofilter could be seen by 40 to 60% of daily Snapchatters.
• By the time you’d viewed those, another 880,000 years’ worth of photos would have been shared.
• 95% of Snapchat users say the app makes them feel happy.
• More than 20,000 photos are shared every second.
• 2,083,333 Snaps are sent per minute.
• Snapchat videos get more than 10B daily views.
• Time spent among Snapchat’s adult users per day is 28 minutes.
• Countries with the largest Snapchat audiences are the US, France, India and UK.
• Snapchat app is accessed by 53.4% of US mobile audiences.
• Snapchat was downloaded around 75 million times across the platforms worldwide.
• The Snapchat app is in second place worldwide based on overall mobile usage.
• 32.7% of US  of marketers are on Snapchat.

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