Company Info

URL: https://www.snapchat.com/

Founded on: September, 2011

CEO: Evan Spiegel

Headquarters: San Francisco, CA

Employees: 330 as of August, 2015

Snapchat Statistics

Total Number of Monthly Active Users:

300 million+

Last updated: 9/17/18

Total Number of Daily Active Snapchat Users:

188 million (source)

Last updated: 9/17/18

Percentage of US Social Media users that Use Snapchat:

18%

Last updated: 6/9/18

Number of Snaps Created Everyday (Photos & Videos):

3 billion (source)

Last updated: 9/17/18

Average Time Spent per User on Daily Basis:

30+ minutes (source)

Last updated: 9/17/18

Percentage of Users(18-24 Years old) in the US:

78% (source)

Last updated: 9/17/18

Number of Snapchat Monthly Active Users in the US & Canada

100 million+

Last updated: 9/17/18

Number of Snapchat Daily Video Views:

More than 10 billion

Last updated: 9/17/18

Snapchat Demographics

• 71% of Snapchat users are under 34 years old.
• Roughly 70% of Snapchat users are female.
• Roughly 63% of Snapchat users access the platform daily.
• 30% of US Millennial Internet Users use Snapchat regularly.
• People under the age of 25 use Snapchat for 40 minutes on average every day, more than Instagram’s latest stat for the same demographic.
• 50% of Male College students share selfies on Snapchat, the number is higher for Female college students. 77% to be precise.
• 45% of Snapchat users are aged between 18-24.
• 71% of Snapchat users aged 18 through 24 use Snapchat multiple times per day.
• More than 25% of UK Smartphone users are on Snapchat, in Norway the number goes up to 50%.
• Ireland, Saudi Arabia, and Sweden have the highest levels of Snapchat penetration of their population aged 16+.

Snapchat Financials

• In Q2 2018, Snapchat reported to have generated $262.3 million.
• Snapchat gets $250M investment from a Saudi prince for 2.3% in 2018.
• Snapchat makes $1.4 Average Revenue per User in Q2 2018.
• Snapchat’s largest expenses, aside from payroll, came from $47 million spent on product and $13.7 million for “outside services.”
• Snapchat has filed for an IPO that could value the company at $25 billion.

Fun Facts

• Active Snapchatters open the app 25 time every day.
• More than 400 million Snapchat stories are created per day.
• More than 60% of active Snapchatters create new content on a daily basis.
• On average, people spend 34.5 minutes per day on Snapchat and send 34.1 message a day.
• It would take you 10 years to view all the photos shared on Snapchat in the last hour.
• A custom geofilter could be seen by 40 to 60% of daily Snapchatters.
• By the time you’d viewed those, another 880,000 years’ worth of photos would have been shared.
• More than 20,000 photos are shared every second.
• 528,000 snaps are sent every minute.
• As of May 15th 2018, the longest Snapchat streak is 1,154 snaps.

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