Snapchat by the Numbers: Stats, Demographics & Fun Facts

Company Info

URL: https://www.snapchat.com/

Founded on: September, 2011

CEO: Evan Spiegel

Headquarters: San Francisco, CA

Employees: 4209 as of July 2019

Snapchat Statistics

Total Number of Daily Active Users:

238 million (source)

Last updated: 10/10/20

Total Number of Daily Active Users Who Engage With Augmented Reality on Snapchat:

180 million (source)

Last updated: 10/10/20

Percentage of U.S. Social Media Users Who Use Snapchat:

90 million (source)

Last updated: 10/10/20

Number of Snaps Created Everyday (Photos & Videos):

4 billion + (source)

Last updated: 10/10/20

Average Time Spent on Snapchat per Daily Active User:

Over 30 minutes (source)

Last updated: 10/10/20

Percentage of U.S. Users (15-25 Year-Olds) in the U.S.:

48% (source)

Last updated: 10/10/20

The number of Snapchat Daily Video Views:

18 billion (source)

Last updated: 10/10/20

Snapchat Demographics

• 30% of internet users aged 26–35 use Snapchat. 
• 18% of internet users aged 36-45 use Snapchat.
• Roughly 61% of Snapchat users are female and 38% are male.
• 69% of U.S. teens say they use Snapchat.
• 20% of male and 24% of female U.S. internet users use Snapchat. 
• 61% of female users and 38% of male users worldwide use Snapchat. 
• Snapchat scored 72 out of 100 points on a consumer satisfaction scale. 
• Only 5% of U.S. 56+-year-olds use Snapchat. 
• The U.S. has the most Snapchat users (101.4 million), followed by India (33 million.) 
• The third country based on the Snapchat audience is France (20.65 million.) 
• 71 million users use Snapchat daily in Europe. 
• Snapchat DAUs were up sequentially and year-over-year in each of North America, Europe, and the Rest of World. 

Snapchat Financials

• In Q2 2020, Snapchat generated $454 million in revenue, with an increase of 17% year-over-year. 
• The average revenue per Snapchat user is $1.91.  
• The average revenue per user in North America is $3.40. 
• Q2 2020 operating cash flow improved 31% year-over-year to $67 million. 
• Revenue in Q2 2020 in North America was $307 million. 
• Revenue in Q2 2020 in Europe was $79 million. 

Fun Facts

• Active Snapchatters open the app 30 times per day.
• In Q2 2020, Snapchat added new camera partners: PlantSnap, Dog Scanner, and Nutrition Scanner. 
• In Q2 2020, Snapchat introduced Snap Minis. 
• Facebook wanted to acquire Snapchat in 2013. 
• Google tried to acquire Snapchat in 2016. 
• Snapchat was created by 3 Stanford University students. 
• Snapchat was initially called Picaboo.
• 76% of Snapchatters will make their purchases online this holiday season. 
• Over 800 partner app integrations with Snap Kit have been added. 
• On average, people spend 49.5 minutes per day on Snapchat and send 34.1 messages a day.
• It would take you 10 years to view all the photos shared on Snapchat in the last hour.
• Snapchat is world’s 13th most-used social media platform. 
• There are 200 million monthly Snap Map users.  
• 2,083,333 Snaps are sent per minute.
• Snapchat videos get more than 10B daily views.
• Time spent among Snapchat’s adult users per day is 28 minutes.
• Snapchat app is accessed by 56.4% of U.S. mobile audiences. 
• Snapchat was downloaded around 75 million times across the platforms worldwide.
• The Snapchat app is in second place worldwide based on overall mobile usage.
• 32.7% of U.S. marketers are on Snapchat. 

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