Company Info

Snapchat Logo

URL: https://www.snapchat.com/

Founded: September, 2011

CEO: Evan Spiegel

Headquarters: San Francisco, CA

Employees: 5,661 

 

Quick Snapchat Statistics

Total Number of Daily Active Users:

375 million (Source)

Last updated: 17/03/23


2022 Snapchat Revenue:

$4.6 billion (Source)

Last updated: 17/03/23


Snapchat+ Subscriber Number:

$2+ million (Source)

Last updated: 17/03/23


Number of Snapchat Users in the U.S.:

88.5 million (Source)

Last updated: 17/03/23


Number of Snaps Created Every Day (Photos & Videos):

 4 billion+ (Source)

Last updated: 17/03/23


Average Time Spent on Snapchat for a Daily Active User:

Over 30 minutes (Source)

Last updated: 17/03/23


The Number of Snapchat Daily Video Views:

14 billion (Source)

Last updated: 17/03/23


Snapchat Demographics

Number of Snapchat users per year

Year

Number of users (In millions)

2014

57

2015

86

2016

143

2017

173

2018

188

2019

203

2020

238

2021

319

2022

375

Number of Snapchat users per country

Here’s a table with the list of the top 20 countries by Snapchat users in 2021:

Country

Number of users (In millions)

India

144.35

United States

107.95

France 

24.7

Pakistan

22.25

United Kingdom

21.35

Saudi Arabia

20.45

Mexico 

17.25

Germany 

15.65

Iraq 

15.35

Egypt  

14.1

Turkey 

13.8

Canada 

10.4

Nigeria

10.11

Philippines

8.6 

Brazil 

8.5 

Australia  

7.15

Russia

7.15

Algeria

6.25

Netherlands

5.9 

Colombia

5.8 

Source: Statista

Snapchat Financial Statistics

  • Revenue increased 12% to $4.6 billion in 2022, compared to the prior year.
  • Q4 2022 revenue was $1,300 million, compared to $1,298 million in the prior year.
  • Net loss was $288 million, including restructuring charges of $34 million, compared to net income of $23 million in the prior year.
  • Snapchat+ is a $3.99/month subscription service for exclusive, experimental and prerelease features.

Snapchat revenue per year

Year

Revenue (In USD)

2015

0.05 billion

2016

0.4 billion

2017

0.8 billion

2018

1.1 billion

2019

1.7 billion

2020

2.5 billion

2021

4.1 billion

2022

4.6 billion

Fun Facts

Snapchat Statistics (Editor’s choice) 

1. Snapchat user statistics 

There are 375 million Daily Active Snapchat users (Snapchat, 2023). This marks an increase of 17%, year-over-year.

There are 375 million Daily Active Snapchat users (Snapchat, 2023). This marks an increase of 17%, year-over-year.

Daily Active Snapchat users. Source: Statista

There has been an impressive gradual growth in the number of Snapchat users over the years, and the trend isn’t changing any time soon. 

The rise in usage is attributed to the record growth in the number of Snapchat users outside North America and Europe. 

2. Snapchat demographics: Age

65% of U.S. internet users aged 15 to 29 say they use Snapchat. (Backlinko, 2022.).

Moreover, the age gaps between American Snapchat users are particularly wide for those between 18-29 years of age using it and those that are over 65, which means that Snapchat is a social media platform with a predominantly younger audience.

65% of U.S. internet users aged 15 to 29 say they use Snapchat. (Backlinko, 2022.).

Internet users that use Snapchat. Source: Backlinko

In fact, this is the most popular social media network among teenagers, with Instagram and TikTok following closely. 

Millennials and Generation Z were the target demographics for Snapchat, as the creators understood what the younger generation wanted. 

The app’s popularity gradually decreases as you move higher in the age groups.

3. Snapchat Demographics: Gender 

51% of all Snapchat users are female and 48.2% are male (Statista, 2023).

51% of all Snapchat users are female and 48.2% are male (Statista, 2023).

Distribution of Snapchat users worldwide by gender. Source: Statista

Last year, the gap between males and females using Snapchat was much bigger, at 54.4% for females and 44.6% taken up by the males.

This year, the number is in decline, but there’s still more female users than male users.

4. Snapchat Demographics: Geography

As of 2022, India had the biggest Snapchat user base in the world, with an audience of 144.35 million users (Statista, 2022).

The U.S. ranked in second place with a Snapchat audience base of 107.95 million users (Statista, 2022). France and Pakistan follow closely with little over 20 million Snapchat users each.

As of 2022, India had the biggest Snapchat user base in the world, with an audience of 144.35 million users (Statista, 2022).

Leading countries based on the number of Snapchat users. Source: Statista

Europe, Asia, and the rest of the world continue to account for an increased share and in 2020, India overtook first place from the U.S. The region has come to gradually occupy a much smaller percentage of the total number of Snapchat users.

In Q4 2022, the total number of DAUs increased sequentially and year-over-year in each of North America, Europe, and rest of world; 100 million of them was in North America, 92 million in Europe, and 183 million in the rest of the world.

Now we see the trends shifted towards India as the country with the largest Snapchat audience size.

5. Snapchat usage statistics

The average daily active user spends at least 30 minutes on Snapchat.  Moreover, people who use Snapchat open the app 30+ times per day.

This may not all be surprising as 95% of Snapchat users claim that the app makes them feel happier. 

Snapchat has an extremely strong power that entices its users to socialize on the app. This is why some of the top reasons people use Snapchat daily are to keep in touch with friends, share images, and play around with filters and lenses. 

In comparison, most people that use Twitter only do so to follow news and current events while YouTube is ideal for those that wish to learn more about a particular topic of interest. 

6. Reasons for using Snapchat

In the 2019 survey published by Snapchat based on the reports from the Murphy Research, it was revealed that Snapchat is the most popular app that’s used ‘on-the-go.’ This clearly shows that Snapchat is best for those quick snatches of time as compared to longer or more habitual travelling.

The same research also indicated that Snapchat is the most used app when shopping and socializing with friends.

According to Oberlo, the top reasons users use Snapchat include talking to friends, sharing photos, playing around with lenses and filters, and sharing videos.

Snapchat app

Snapchat app

As it is mostly used as a tool for passing time, people hardly use Snapchat as a source of news, as compared to most other social media platforms. 

Instead, more than 30 million Snapchatters play Games on the platform each month, on average. They also experiment with filters and lenses.

7. Snapchat brand discovery statistics

4 in 10 Snapchat users claim to have discovered a brand thanks to an online post or endorsements by celebrities (Globalwebindex, 2018). 

Moreover, people are genuinely happier — and more receptive to ads — while using Snapchat because they feel free to express their authentic selves to their closest friends and family.

There are plenty of Snapchat influencers out there, but when compared to many other social media platforms, this app is only a favourite for a select few. This is because there has been a great rift between the platform and content creators, as it doesn’t offer them a seamless method to promote their content or products through the app. 

Even though Snapchat has been giving influencers a cold shoulder, things seem to change with the recent introduction of verified influencers. This makes it easier for brands to use public figures to promote their products/ services. 

8. The purchasing power of Snapchat users

Snapchat users are 60% more likely to make impulse purchases.

Millennials and Gen Zs have a combined purchasing power of over $1 trillion. This shows how important Snapchat is when it comes to marketing and advertising products that target the younger generation.

Besides, 35% of Snapchatters send snaps of products that they would like to purchase hence giving the brand more online visibility.

Note: Please link back to omnicoreagency.com and this page when you reference/quote the statistic.

Photo Credit: Unsplash

Salman Aslam
Salman Aslam is the Managing Director at Omnicore, a leading Healthcare Digital Advertising & Marketing Agency helping clients across the globe. You can follow him on Twitter for tweets and rants about the latest news, tips, and advice on digital marketing.