Snapchat by the Numbers: Stats, Demographics & Fun Facts

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Snapchat by the Numbers: Stats, Demographics & Fun Facts

Snapchat Stats
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Company Info

Snapchat LogoURL:

Founded on: September, 2011

CEO: Evan Spiegel

Headquarters: San Francisco, CA

Employees: 330 as of August, 2015

Snapchat Statistics

Total Number of Monthly Active Users:

300 million+

Last updated: 1/22/17

Total Number of Daily Active Snapchat Users:

187 million

Last updated: 2/13/18

Percentage of US Social Media users that Use Snapchat:


Last updated: 1/9/17

Number of Snaps Created Everyday (Photos & Videos):

1 million

Last updated: 1/22/17

Average Time Spent per User on Daily Basis:

30+ minutes

Last updated: 8/12/17

Percentage of Daily Reach (18-34 Years old)  in the US:


Last updated: 1/22/17

Amount Snapchat has raised:

$1.8 billion

Number of Snapchat users who upload photos:


Number of Snapchat Daily Video Views:

More than 10 billion

Last updated: 1/22/17

Snapchat Demographics

  • 71% of Snapchat users are under 34 years old.
  • Roughly 70% of Snapchat users are female.
  • 30% of US Millennial Internet Users use Snapchat regularly.
  • People under the age of 25 use Snapchat for 40 minutes on average every day, more than instagram’s latest stat for same demographic.
  • 50% of Male College students share selfies on Snapchat, the number is higher in Female college students. 77% to be precise.
  • 45% of Snapchat users are aged between 18-24.
  • Snapchat reaches 11% of Total US Digital population.
  • More than 25% of UK Smartphone users are on Snapchat, in Norway the number goes up to 50%.

Snapchat Financials

  • In Q2 2017, 81% of Snap’s second-quarter revenue came from North America.
  • Snapchat generated $3.1 million in 2014, for a company valued at $20 billion this is far from being profitable.
  • Snapchat lost $128 million in 2014 and the only revenue they generated was only in last few months of 2014.
  • Snapchat’s largest expenses, aside from payroll, came from $47 million spent on product and $13.7 million for “outside services.”
  • Snapchat is valued at $15 billion the last time it raised money.
  • Snapchat has filed for an IPO that could value the company at $25 billion.

Fun Facts

  • Active Snapchatters open the app 18+ time every day.
  • More than 400 million Snapchat stories are created per day.
  • The average daily user of Snapchat creates more than 20 messages, or “snaps,” per day.
  • It would take you 10 years to view all the photos shared on Snapchat in the last hour.
  • By the time you’d viewed those, another 880,000 years’ worth of photos would have been shared.
  • More than 20,000 photos are shared every second.

Note: Please link back to and this page when you reference/quote the statistic.

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Salman Aslam
Salman Aslam
Salman Aslam is the Founder & CEO of Omnicore, a leading Healthcare Digital Advertising & Marketing Agency helping clients across the globe. You can follow him on Twitter for tweets and rants about latest news, tips and advice on digital marketing.

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