Snapchat by the Numbers: Stats, Demographics & Fun Facts

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Snapchat by the Numbers: Stats, Demographics & Fun Facts

Snapchat Stats

Company Info

Snapchat LogoURL:

Founded on: September, 2011

CEO: Evan Spiegel

Headquarters: San Francisco, CA

Employees: 4209 as of July 2019

Snapchat Statistics

Total Number of Monthly Active Users:

310.7 million

Last updated: 7/14/19

Total Number of Daily Active Snapchat Users:

190 million (source)

Last updated: 7/14/19

Percentage of US Social Media users that Use Snapchat:

24% (source)

Last updated: 7/14/19

Number of Snaps Created Everyday (Photos & Videos):

3 billion (source)

Last updated: 7/14/19

Average Time Spent per User on a Daily Basis:

30+ minutes (source)

Last updated: 7/14/19

Percentage of Users(18-24 Years old) in the US:

73% (source)

Last updated: 7/14/19

Number of Snapchat Monthly Active Users in the US & Canada

101.2 million (source)

Last updated: 7/14/19

The number of Snapchat Daily Video Views:

14 billion (source)

Last updated: 9/6/19


Snapchat Demographics

Snapchat Financials

  • In Q2 2019, Snapchat reported having generated $320.4 million.
  • Snapchat gets $250M investment from a Saudi prince for 2.3% in 2018.
  • Snapchat makes $1.68 Average Revenue per User in Q1 2019.
  • Snapchat’s largest expenses, aside from payroll, came in cloud server costs Amazon AWS and Google Cloud estimating to $125-$150 million.
  • Snapchat has filed for an IPO that could value the company at $25 billion.
  • Snapchat’s worldwide advertising revenue is $1.53 billion
  • Snapchat has 39% year-over-year revenue growth.

Fun Facts

Note: Please link back to and this page when you reference/quote the statistic.

Salman Aslam
Salman Aslam
Salman Aslam is the Founder & CEO of Omnicore, a leading Healthcare Digital Advertising & Marketing Agency helping clients across the globe. You can follow him on Twitter for tweets and rants about latest news, tips and advice on digital marketing.

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