Twitter by the Numbers: Stats, Demographics & Fun Facts

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Twitter by the Numbers: Stats, Demographics & Fun Facts

Twitter Stats
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Company Info

Twitter LogoURL: https://twitter.com/

Founded on: March, 2006

CEO: Jack Dorsey

Headquarters: San Francisco, CA

Employees: 4100

Instagram Statistics

Total Number of Monthly Active Twitter Users:

317 million

Last updated: 1/24/17


Total Number of Tweets sent per Day:

500 million

Last updated: 1/24/17


Percentage of Twitter users on Mobile:

80%

Last updated: 1/24/17


Number of Twitter Daily Active Users:

100 million

Last updated: 1/24/17


Twitter Demographics

  • 24% of All Internet male users use Twitter, whereas 21% of All Internet Female users use Twitter.
  • 79% of Twitter accounts are based outside the United States
  • There are over 67 million Twitter users in US.
  • Total number of Twitter users in UK is 13 million.
  • 37% of Twitter users are between ages of 18 and 29, 25% users are 30-49 years old.
  • 54% of Twitter users earn more than $50,000 a year at least.
  • The top three countries by user count outside the U.S. are Brazil (27.7 million users), Japan (25.9 million), and Mexico (23.5 million).

Twitter Financials

  • Twitter’s Q3 2016 revenue were $616 million compared to Q3 revenue of 2015 is $569 million, up 61% year-over-year, and above the previously forecast range of $470 million to $485 million.
  • Advertising revenue totaled $545 million (US:$374 million, International:$242 million), an increase of 6% year-over-year.
  • Mobile advertising revenue was 88% of total advertising revenue.
  • Total ad engagements were up 91% year-over-year.
  • Twitter is currently valued at $16 billion.

Fun Facts

  • Twitter can handle 18 quintillion user accounts.
  • More than 100 million tweets contained GIFs in 2015.
  • Saudi Arabia has the highest percent of internet users who are active on Twitter.
  • Number of Twitter timeline views in 2014 is 200 billion.
  • 83% of 193 UN member countries have Twitter presence.
  • Twitter’s revenue per employee is $488,913.
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Salman Aslam
Salman Aslam
Salman Aslam is the Founder & CEO of Omnicore, a leading Healthcare Digital Advertising & Marketing Agency helping clients across the globe. You can follow him on Twitter for tweets and rants about latest news, tips and advice on digital marketing.

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