Company Info

URL: https://twitter.com/

Founded on: March, 2006

CEO: Jack Dorsey

Headquarters: San Francisco, CA

Employees: 4800 (source)

Twitter Statistics

Total Number of Monthly Active Twitter Users:

330 million (source)

Last updated: 9/5/19

Total Number of Tweets sent per Day:

500 million (source)

Last updated: 9/5/19

Percentage of Twitter users on Mobile:

80%

Last updated: 6/24/18

Number of Twitter Daily Active Users:

152 million (source)

Last updated: 9/5/19

Twitter Demographics

• 34% of Twitter users are females and 66% are males.
• 22% of US adults use Twitter.
• 24% of All Internet male users use Twitter, whereas 21% of All Internet Female users use Twitter.
• There are 262 million International Twitter users (users outside the US) which make up 79% of all Twitter accounts.
• There are 48.35 million monthly active Twitter users in the US.
• Roughly 42% of Twitter users are on the platform daily.
• US accounts for just 31 million monetizable daily active Twitter users.
• The total number of Twitter users in the UK is 13.7 million.
• 38% of Twitter users are between the ages of 18 and 29, 26% users are 30-49 years old.
• 56% of Twitter users $50,000 and more in a year.
• 80% of Twitter users are affluent millennials.
• 93% of Twitter community members are open to brands getting involved, if done so in the right way.
• The top three countries by user count outside the U.S. are Japan (35.65 million users), Russia (13.9 million), and U.K. (13.7 million).
• 80% of Twitter users accessing the platform on a mobile device, and 93% of video views are on mobile.

Twitter Financials

• Twitter’s total revenue in Q4 2019 reached 1,01 billion U.S. dollars
• Advertising revenue totaled $885 million, an increase of 12% year-over-year.
• US is Twitter’s largest market in terms of revenue: it generated $591 million, an increase of 17 percent year-over-year.
• Mobile advertising revenue was 88% of total advertising revenue.
• Total ad engagements were up 29% year-over-year.
• Twitter is currently valued at $24.6 billion.

Fun Facts

• Twitter can handle 18 quintillion user accounts.
• 71% of Twitter users say they use the network to get their news.
• 85% of small and medium business users use Twitter to provide customer service.
• 93% of Twitter community members are open to brands getting involved, if done so in the right way.
• Tweets with GIFs get 55% more engagement than those without. However, only 2% of Tweets contain GIFs.
• Twitter hosted 1,300 live streamed events, 80% of which streamed to a global audience.
• Twitter also live-streamed 96 million hours of live user-generated content in Q3 via Periscope.
• Twitter’s timeline generates +31% higher emotional connection and +28% higher levels of memorability versus the social media average.
• As of December 31, 2019, there were more than 1,700 Topics that people could follow in six languages.
• 92.23 percent of UN member countries had some Twitter presence. Overall, 95 percent of G20 countries were active on Twitter.
• Twitter’s revenue per employee is $210,417.
• Barack Obama is currently the most followed account on Twitter with over 112 million followers.
• 93% of Twitter’s video views happen on a mobile device.
• Twitter is the preferred social network for news consumption.
• Twitter app got 11.7 million downloads for AppStore.
• Daily limit of tweets is 2,400 per day.
• Most used emoji in tweets is “Face with Tears of Joy” (used more than 2.7 billion times)

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