Twitter by the Numbers: Stats, Demographics & Fun Facts

Company Info

URL: https://twitter.com/

Founded on: March, 2006

CEO: Jack Dorsey

Headquarters: San Francisco, CA

Employees: 4800 (source)

Twitter Statistics

Total Number of Twitter Users:

340 million (source)

Last updated: 10/10/2020

Total Number of Monetizable Daily Active Users:

186 million (source)

Last updated: 10/10/2020

Total Number of Tweets Sent per Day:

500 million (source)

Last updated: 10/10/2020

Ad Revenue from Twitter in the U.S. in 2020:

$1.62 billion (source)

Last updated: 10/10/2020

Number of U.S. Adults Who Use Twitter:

one in five (source)

Last updated: 10/10/2020

Twitter Demographics

• 24% of all U.S. Twitter users are males, whereas 21% of U.S. Twitter users are females.
• 22% of U.S. adults use Twitter.
• 24% of All Internet male users use Twitter, whereas 21% of All Internet Female users use Twitter.
• There are 262 million International Twitter users (users outside the U.S.).
• Roughly 42% of Twitter users are on the platform daily.
• The U.S. accounts for just 36 million monetizable daily active Twitter users. 
• 32% of U.S. Twitter users have higher college degrees. 
• The total number of Twitter users in the UK is 15.25 million.
• 38% of U.S. Twitter users are between the ages of 18 and 29, 26% of users are 30-49 years old. 
• 77% of Americans who earn $75,000 or more use Twitter.
• 80% of Twitter users are affluent millennials.
• 93% of Twitter community members are open to brands getting involved, if done so in the right way.
• The top three countries by user count outside the U.S. are Japan (49.1 million users), India (17 million), and Brazil (15.7 million). 
• 80% of Twitter users accessing the platform on a mobile device, and 93% of video views are on mobile.

Twitter Financials

• Twitter’s total revenue in Q2 2020 reached $683 million. 
• Advertising revenue in Q2 2020 totaled $562 million, a decrease of 22% year-over-year. 
• Cost per engagement (CPE) decreased by 25% in Q2 2020. 
• Twitter had an operating loss of $124 million in Q2 2020. 
• Twitter is currently valued at $36.48 billion. 

Fun Facts

• Twitter users are 38% more likely to post opinions about brands and products than other social media users. 
• 71% of Twitter users say they use the network to get their news.
• 85% of small and medium business users use Twitter to provide customer service.
• 93% of Twitter community members are open to brands getting involved if done so in the right way.
• Tweets with GIFs get 55% more engagement than those without. However, only 2% of Tweets contain GIFs.
• Twitter hosted 1,300 live-streamed events, 80% of which streamed to a global audience.
• Twitter’s timeline generates +31% higher emotional connection and +28% higher levels of memorability versus the social media average.
• As of December 31, 2019, there were more than 1,700 Topics that people could follow in six languages.
• 92.23 percent of UN member countries had some Twitter presence. Overall, 95 percent of G20 countries were active on Twitter.
• Barack Obama is currently the most followed account on Twitter with over 118 million followers. 
• Watch time on Twitter has increased 72% year-over-year. 
• People spend 26% more time viewing ads on Twitter than on other leading platforms.
• Twitter is the preferred social network for news consumption.
• Twitter app got 11.7 million downloads for AppStore.
• Daily limit of tweets is 2,400 per day.
• Most used emoji in tweets is “Face with Tears of Joy” (used more than 3 billion times.)

Note: Please link back to OmnicoreAgency.com and this page when you reference/quote the statistic.