Did you watch a video online today? Chances are that you might have.
Video is growing rapidly in importance and popularity for good reason.
Today, it sits as one of the top marketing tools you need for a marketing strategy after podcasting. It is not surprising given how effective this form of content is in increasing brand awareness
And it’s not hard to understand why. Video excites and engages people like few other types of content, whether they’re consuming entertainment, news, sports or branded messaging.
Video has the power to bring people together, to engage and teach them, to create cultural conversations.
That’s why savvy digital marketers know video is a crucial component of a broad content strategy. Blog posts, social media and white papers are all well and good, but if the current trends hold up, the future of marketing, and maybe the internet itself, will be video.
After all, Cisco Systems projects video will comprise 82 percent of consumer internet traffic in the U.S. in just a few years.
Today’s marketer is already catching on to the need for video, and with this infographic, we’ll explore why those who haven’t embraced video should want to do so soon or risk being left behind.
If you want to obtain the best ROI from your marketing campaigns, knowledge is vital. This article will show the latest statistics to help you decide if it is a good idea to make a marketing video. It will also show you which parts of the campaign to focus on to ensure success.
Let’s look at the numbers and find out where to focus your efforts.
Videos for Marketing
Video marketing continues to rise as a leading marketing tool, 9 out of 10 companies use videos.
In 2017, 63% of companies used video marketing. The number rose to 81% in 2018 and 87% in 2019, showing it as one of the most popular content types. (Wyzowl)
B2C marketers use a variety of content types with social media posts at 96%, video at 76%, illustrations and photos at 67% and infographics at 59%. (contentmarketinginstitute)
85% of American internet users watch online videos. (Statista)
It is estimated that by 2022, 82% of all consumer internet traffic will be made up of videos. This number is 15x higher than what it was in 2017. (Cisco)
9 in 10 marketers were able to land a new customer using social media video. Over 75% of consumers say that videos have convinced them to buy software or download an app. (Animoto)
Video is the most desired method for learning about new products at 68%. Followed by blog posts at 15%, manual or ebook (4%), pitch (4%), infographic (3%), sales call or demo (3%), and others (3%). (Uq.edu.au)
Using video on your landing page can increase conversion by 80%. (Eyeviewdigital) While marketing emails with videos have a higher open rate of over 6 times. (Hubspot)
64% of users found more likely to purchase a product online after seeing a video. (Hubspot)
78% of people watch online videos every week while 55% of people do so every day. 72% of consumers would choose to learn about a product or service through videos. (Hubspot)
6 out of 10 people would rather watch online videos over television. (Google)
59% of executives prefer video instead of text. (Wordstream)
By 2020, nearly 1 million minutes of video will cross the Internet per second. (Cisco)
A website is 53 times more likely to end up on Google’s front page if it comes with a video. (Insivia)
Around 50% of internet users search for videos related to a product or service before visiting a physical or online store. (Hubspot)
Videos increase organic search traffic on a website by 157%. (Conversion XL)
85% of consumers want to see more video content from brands. (Hubspot)
97% of marketing professionals believe that video is useful for helping consumers understand their products and services. (Hubspot)
People spend 2.6x more time on pages that have videos than without. (Wistia)
By 2021 82% of internet traffic will be made up of videos. (Cisco)
100 million hours of videos are played on facebook with 85% of them watched without sound. (Digiday)
82% of online users watch videos on Twitter. (Insivia) 45% of people watch over an hour of YouTube or Facebook videos per week. (Wordstream)
A Facebook executive predicts that by 2021, there will be no text and all video on the platform. (Quartz)
73% of B2B marketers say videos have a positive influence on their ROI. (Tubular Insights)
Every day, people watch over 500 million hours of videos on YouTube. (Buffer)
Every minute, YouTube gets an upload of 72 hours of video. (Insivia)
LinkedIn video campaigns receive view rates of 50%. (Linkedin)
90% of Twitter video views are on a mobile device. Also, 45% of their viewers want to view more celebrity videos. (Twitter)
Snapchat users watch around 10 billion videos every day. (Mashable)
88% of marketers say they have been successful in utilizing videos for Instagram. (Wyzowl)
75% of IG users have taken action after viewing the brand’s video content on the platform. (Hootsuite)
84% of marketers say that using videos on LinkedIn has been successful. (Smart Insights)
All these statistics are numbers that can significantly help you decide on how to utilize videos in your marketing campaign. With videos’ increasing importance in driving traffic, improving sales, nurturing leads, and more, adding it to your strategy is imperative.
Salman Aslam is the CMO at Omnicore, a leading Healthcare Digital Advertising & Marketing Agency helping clients across the globe. You can follow him on Twitter for tweets and rants about latest news, tips and advice on digital marketing.