Did you watch a video online today? Chances are that you might have.
Video is growing rapidly in importance and popularity for good reason.
Today, it sits as one of the top marketing tools you need for a marketing strategy. It is not surprising given how effective this form of content is in increasing brand awareness
And it’s not hard to understand why. Video excites and engages people like few other types of content, whether they’re consuming entertainment, news, sports or branded messaging.
Video has the power to bring people together, to engage and teach them, to create cultural conversations.
That’s why savvy digital marketers know video is a crucial component of a broad content strategy. Blog posts, social media and white papers are all well and good, but if the current trends hold up, the future of marketing, and maybe the internet itself, will be video.
After all, Cisco Systems projects video will comprise 82 percent of consumer internet traffic in the U.S. in just a few years.
Today’s marketer is already catching on to the need for video, and with this infographic, we’ll explore why those who haven’t embraced video should want to do so soon or risk being left behind.