Facebook advertising offers enormous benefits to medical spas.
Facebook is the most popular social media platform with 2.9 billion active monthly users (in April 2023).
If you’re concerned that your organic marketing efforts aren’t leads and patients to your practice, it’s time to give Facebook ads a chance. It’s relatively cheap compared to TV or radio commercials. You can start with $10/day.
Yes, it’s possible for you to launch your Facebook ad today and wake up tomorrow to new leads; patients who have booked a session and are ready to visit your clinic or facility.
This article will dive into the 5 simple steps to set up and run Facebook ads for your Med Spa, but first, here’s a success story to inspire you.
Related Post: How to Open a Med Spa
Med Spa Facebook Ads Success Story: 37 Facial Rejuvenation Leads in 30 Days
Facebook advertising can be a game changer for any medical spa’s digital marketing when your offer is irresistible, dramatic results happen.
That’s the story of our client Boca Raton Aesthetics.
Boca Raton Aesthetic’s Facebook ad was a success because the offer was very well received. After consulting with Dr. Tanveer, we offered a $500 discount voucher for Facial Rejuvenation with a Free Consultation.
As the users click on the Facebook ad, they’re redirected to the landing page, where they filled out their name, email address, and phone number to redeem the offer. Take a glimpse of the page:
Source: Boca Raton Med Spa Case Study
The ad ran for 30 days, and here are the results:
37 total leads generated
$426 Ad Spend
$7 cost per lead (CPL)
5 Steps to Set up High-Converting Facebook Ads for Med Spa
With the right social advertising strategy and an understanding of your target audience, the process of setting up a Facebook ad is relatively easy.
Once it’s done, it’ll be sent to Facebook for approval in just minutes. Let’s dive in.
Step 1. Choose a Goal
First, choose your goal. This is the reason why you’re running a Facebook ad.
Figure out the purpose of your Facebook ad before you reach this first stage. What exactly do you want to achieve?
Do you want to collect leads in exchange for your free consultation or discount code? Or you want to sell a service directly to your audience?
Choose the former (i.e., offer free consultation), your target audience will appreciate the micro action they have to take.
Once you have defined your goals, it’s time to build your campaign and create your offer.
Step 2. Create an Irresistible Offer
Offering a ‘free consultation,’ for example, would be your offer. It works well in the medical spa space.
But if you have a different offer for your audience, make sure it’s valuable enough to captivate your audience’s mind.
Vimi Medi Spa has a valuable offer:
Source: Vimi Medi Page
Make your offer specific, problem-solving, and relevant to your target audience. Its perceived and real value should be worth more than its price.
Take a look at some examples of specific, valuable, and problem solving offers for your Facebook ads:
- 10% OFF all services on your first visit
- 85% OFF all Facials packages
- $100 OFF all skin and anti-aging treatments
- Free 30-Minute Consultation + CoolSculpting Cheat Sheets, and so on.
Step 3. Pick an Audience to Target with Your Facebook Ads
Audience targeting is a critical and crucial step. It can make or break your Facebook ads, so don’t be in a haste here.
This is why it’s important to know your ideal clients and patients before spending money on Facebook ads, or any online advertising campaign whatsoever.
Having a generic knowledge of your audience is okay, but go a few steps further. Who are they and what are their pain points?
- Where do they live?
- How much do they earn (on average)?
- What are their age brackets?
- Do they have disposable income?
If you look closely, you’ll notice that the questions above cover your audience’s demographics, behaviors, location, interests, and lifestyle.
In addition, you could create a Custom Audience to target people who have visited your med spa website or landing page.
You’re in control with your Facebook ads: from the goals to the audience you choose to target. So why not take advantage of it today?
Step 4. Choose Your Ad Type
Facebook offers different types of ads:
Lead: Lead ads is a newer ad type that lets you collect a user’s information without them having to leave Facebook.
When you send Facebook user to a typical landing page, here are the problems they might encounter, which can drown conversion rates:
- Your landing page might not be mobile optimized
- You're taking the user out of Facebook (they hate it)
- The form on your landing page does not come with autofill options
With Lead ads, these 3 major problems are taken care of. How cool is that?
“Lead ads are a blessing to lazy and impatient consumers like me. Not only does it come pre-filled, I also only have to click my mouse thrice and I am done,” says Meenu Joshi, a Content Marketer at LeadSquared.
They can easily fill out a form on the Facebook platform and you can request for their email address, phone number, and specific questions to help you define and segment them as potential clients.
With this information, you can design a follow up mechanism to better nurture and serve them.
Other ad types you might want to experiment with are Engagement, Reach, Brand Awareness, and Conversions.
Keep in mind, though, that “Lead ads” is the most suitable ad type for med spa — since the goal is to get leads that book a consultation via the website, or simply getting a client to visit your clinic or center.
With Lead ads, Facebook allows you to sync the users’ contact information to your CRM, making it a lot easier to keep track of and follow up with each lead.
Isn’t that amazing?
Step 5. Follow Up to Nurture Your Leads
There’s no real connection without “follow up.”
It’s not enough to just get leads, you also need to nurture and build relationships with them.
Sometimes, new patients might fill out your form but they still need to ask questions and make informed decisions.
So it’s important to take action and follow up if you want to successfully prove that you’re the go-to Med Spa for the services you’re offering. That’s the only way to close the sale.
You can use an email marketing service such as MailChimp or GetResponse to quickly set up an email follow up sequence.
Whenever a new subscriber or user fills out your form via Facebook Lead ads (remember to sync it), your emails will automatically go out to them.
Note: When you run your ad, Facebook will collect more data and improve over time. So give it a bit of time.
Med Spa Facebook Advertising Case Study: 5 New Leads and $5,000 in Revenue
Still Beauty & Med Spa, a medical spa based in Ontario launched a Facebook ad campaign to generate targeted leads of clients/patients who are interested in Acne scar removal and Wrinkle reduction.
Here’s an example of the practice’s Facebook ad:
The average service value is $1,000. The ads ran for 30 days and reached 4,237 unique users.
As expected, 5 new leads booked a session with the practice. Still Beauty generated $,5,000 in revenue, with an average cost per lead (CPL) of $26.56 and average cost per click (CPC) of $19.85.
Best Practices for Creating Facebook Ads
Facebook advertising is no longer an option for medical spas.
It’s become a necessity — especially if the major goal is to get leads and acquire new patients for CoolSculping, facial fillers and botox injections, medical pedicures, laser hair removals, reflexology, varicose and spider vein treatment, and any other services you might want to promote.
Here are the best practices for creating Facebook ads that work:
i). Audience-first approach: To succeed with your first and subsequent Facebook ads, you need to keep your audience in mind. It’s important to laser-target your core patient demographics.
Yes, with Facebook, you can drill down to the minutest detail about your demographics and your ads will be delivered to them at the ‘perfect’ time.
Do market research to fully understand the behaviors of your target audience. You should also use attractive ad graphics and videos to captivate your ideal clients.
ii). Clarity: Keep your message concise, clear, and valuable. This will keep the user from scrolling away when they see your ad. This ad from Serenity Medical Spa is clear and visually-appealing:
iii). Message match: Essentially, you must match your ad copy with your landing page or offer page. Use a relevant but clickable call-to-action (CTA) button.
As illustrated above, you can see that the ad message matches the landing page and the thank you page. Consistency is key when it comes to increasing conversion rates.
iv). Be patient: As earlier stated, you need to give Facebook adequate time to analyze and gather relevant data around your ads.
With this data, it’d be easier for the algorithm to serve your ads to the right people.
Wait for 24 hours to 48 hours to get all the valuable data you’ll need to make your initial decisions about ad budget, targeting, ad copy, etc.
The truth is that Facebook ads can be tricky for beginners. There are different types of ad campaigns you can set up — which would vary from one niche or industry to the other.
For medical spas, the ultimate pursuit is leads. So you should run Lead ads on Facebook as they tend to work.
Lead ads give you the chance to follow up individually with interested clients and patients.
If you’re ready to launch your first Facebook ad campaign or perhaps you need help with fine-tuning your existing ads on Facebook for your medical spa, we’re here to help.
We’ll answer all your questions and help you design a winning Facebook ads strategy.
Photo Credit: Unsplash