Linkedin by the Numbers: Stats, Demographics & Fun Facts

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Linkedin by the Numbers: Stats, Demographics & Fun Facts

Linkedin Stats

Company Info

Linkedin LogoURL:

Founded on: May 5, 2003

CEO: Jeff Weiner

Headquarters: Mountain View, CA

Employees: 8700

LinkedIn Statistics

Total Number of Linkedin Users:

590 million

Last updated: 12/6/18

Total Number of Monthly Active Linkedin Users:

260 million

Last updated: 12/6/18

Total Number of Linkedin Users from the US:

154 million

Last updated: 12/6/18

Percentage of Linkedin Monthly Active Users:


Last updated: 12/6/18

Number of New Linkedin New Members per Second:


Linkedin Demographics

  • More than 70% of Linkedin users are from Outside of Us.
  • 61 million LinkedIn users are senior level influencers and 40 million are in decision-making positions.
  • 40 million students and recent college graduates on LinkedIn.
  • There are 56% of male users and 44% female users on Linkedin.
  • After US, India, Brazil, Great Britain and Canada have the highest number of Linkedin users.
  • 13% of Millennials (15-34 Years old) use Linkedin.
  • There are 87 million Millennials on LinkedIn with 11 million in decision-making positions.
  • 28% of All Internet male users use Linkedin, whereas 27% of All Internet Female users use Linkedin.
  • 44% of Linked users earn more than $75,000 in a year.
  • There are over 39 million students and recent grads on Linkedin.

Linkedin Content Marketing

  • LinkedIn is the #1 channel B2B marketers use to distribute content at 94%.
  • Of 500 million users, just 3 million users share content weekly.
  • LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs.
  • 91% of marketing executives list LinkedIn as the top place to find quality content.
  • 92% of B2B marketers include LinkedIn in their digital marketing mix.

Linkedin for Content Marketing

  • Only 1 million users have published an article on LinkedIn.
  • About 45% of LinkedIn article readers are in upper-level positions (managers, VPs, Directors, C-level).
  • How-to & list posts perform the best on LinkedIn.
  • Posts split into 5, 7, or 9 headings perform the best.
  • Articles with titles between 40-49 characters perform the best on LinkedIn.
  • Articles without video perform better than those with video.
  • 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook.

Linkedin Financials

  • Microsoft paid $26.2 billion to buy LinkedIn.
  • Linkedin’s Q1 2018 revenue was $976 million.
  • LinkedIn’s Q2 2018 revenue increased by 37% to $1.4 billion.
  • Linkedin generates $371,474 per employee.

Fun Facts

  • 41% of millionaires use LinkedIn.
  • LinkedIn now has over 26 million companies and 15 million active job listings.
  • 1 million professionals have published post on LinkedIn.
  • An average user spends 17 minutes monthly on Linkedin.
  • Motivated was the most overused word on Linkedin in 2014.
  • LinkedIn profiles with professional headshots get 14 times more profile views.
  • Statistical Analysis and Data Mining are Top skills on Linkedin.
  • 59% of Linkedin members have never worked at a company with more than 200 employees.
  • There are 5.5 million accountants on LinkedIn.
  • There are 3 million MBA graduates on LinkedIn.
  • 79% of B2B marketers see LinkedIn as an effective source of lead generation.
  • There have been 11 billion endorsements on LinkedIn.
  • The average CEO has 930 connections.
  • The most overused profile word continues to be “Motivated” – which also topped 2014 and 2015.
  • More than 90% of recruiters use LinkedIn regularly.
  • LinkedIn SlideShare now has 70 million monthly active users.

Note: Please link back to and this page when you reference/quote the statistic.

Salman Aslam
Salman Aslam
Salman Aslam is the Founder & CEO of Omnicore, a leading Healthcare Digital Advertising & Marketing Agency helping clients across the globe. You can follow him on Twitter for tweets and rants about latest news, tips and advice on digital marketing.

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