Linkedin by the Numbers: Stats, Demographics & Fun Facts

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Linkedin by the Numbers: Stats, Demographics & Fun Facts

Linkedin Stats

Company Info

Linkedin LogoURL:

Founded on: May 5, 2003

CEO: Jeff Weiner

Headquarters: Mountain View, CA

Employees: 14,000 (source)

LinkedIn Statistics

Total Number of Linkedin Users:

630 million (source)

Last updated: 9/6/19

Total Number of Monthly Active Linkedin Users:

303 million (source)

Last updated: 9/6/19

Total Number of Linkedin Users from the US:

177 million (source)

Last updated: 9/6/19

Percentage of Linkedin Monthly Active Users:


Last updated: 29/5/19

Number of New Linkedin New Members per Second:

2 (source)

Last updated: 9/6/19

Linkedin Demographics

Linkedin Content Marketing

  • LinkedIn is the #1 channel B2B marketers use to distribute content at 94%.
  • Of 500 million users, just 3 million users share content weekly.
  • LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs.
  • 91% of marketing executives list LinkedIn as the top place to find quality content.
  • 92% of B2B marketers include LinkedIn in their digital marketing mix.

Linkedin for Content Marketing

  • Only 1 million users have published an article on LinkedIn.
  • About 45% of LinkedIn article readers are in upper-level positions (managers, VPs, Directors, C-level).
  • How-to & list posts perform the best on LinkedIn.
  • Posts split into 5, 7, or 9 headings perform the best.
  • Articles with titles between 40-49 characters perform the best on LinkedIn.
  • Articles without video perform better than those with video.
  • 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook.

Linkedin Financials

Fun Facts

Note: Please link back to and this page when you reference/quote the statistic.

Salman Aslam
Salman Aslam
Salman Aslam is the Founder & CEO of Omnicore, a leading Healthcare Digital Advertising & Marketing Agency helping clients across the globe. You can follow him on Twitter for tweets and rants about latest news, tips and advice on digital marketing.

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