Linkedin by the Numbers: Stats, Demographics & Fun Facts

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Linkedin by the Numbers: Stats, Demographics & Fun Facts

Linkedin Stats

Company Info

Linkedin LogoURL:

Founded on: May 5, 2003

CEO: Jeff Weiner

Headquarters: Mountain View, CA

Employees: 15,000 (source)

LinkedIn Statistics

Total Number of Linkedin Users:

675 million (source)

Last updated: 2/3/20

Total Number of Monthly Active Linkedin Users:

310 million (source)

Last updated: 2/3/20

Total Number of Linkedin Users from the US:

167 million + (source)

Last updated: 2/3/20

Percentage of Linkedin Monthly Active Users:


Last updated: 2/3/20

Number of New Linkedin New Members per Second:

2 (source)

Last updated: 2/3/20

Linkedin Demographics

Linkedin Content Marketing

  • LinkedIn is the #1 channel B2B marketers use to distribute content at 94%.
  • 6 out of 10 users actively look for industry insights.
  • 280 billion feed updates are viewed annually.
  • Professional content gets 15X more content impressions than job postings with 57% consuming content on mobile.
  • LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs.
  • 92% of B2B marketers include LinkedIn in their digital marketing mix.

Linkedin for Content Marketing

  • Only 3 million LinkedIn users share content on a weekly basis.
  • How-to & list posts perform the best on LinkedIn.
  • Posts split into 5, 7, or 9 headings perform the best.
  • Articles with titles between 40-49 characters perform the best on LinkedIn.
  • Articles without video perform better than those with video. It is best to upload videos natively on LinkedIn.
  • 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook.
  • 97% of B2B marketers utilize it for their content marketing efforts.

Linkedin Financials

  • Microsoft paid $26.2 billion to buy LinkedIn.
  • LinkedIn’s annual revenue amounted to almost 6.8 billion U.S. dollars.
  • Linkedin generates more than $454.000 per employee.
  • LinkedIn’s Q3 2019 revenue has increased by 27%.

Fun Facts

Note: Please link back to and this page when you reference/quote the statistic.

Salman Aslam
Salman Aslam
Salman Aslam is the Founder & CEO of Omnicore, a leading Healthcare Digital Advertising & Marketing Agency helping clients across the globe. You can follow him on Twitter for tweets and rants about latest news, tips and advice on digital marketing.

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