Company Info

Youtube Logo

URL: https://www.youtube.com

Founded: February 2005

CEO: Susan Wojcicki

Headquarters: San Bruno, CA

Employees:  10,000+ (Source)

 

Quick YouTube Statistics

Total Number of Monthly Active YouTube Users:

2.5 billion (Source

Last updated: 14/03/23


Total Number of Daily Active YouTube Users:

122 million+ (Source)

Last updated: 14/03/23


Average Time Spent Daily on YouTube:

19 minutes (Source)

Last updated: 14/03/23


Total Daily Hours of Video Watched on YouTube:

1 billion (Source)

Last updated: 14/03/23


Total YouTube 2022 Ad Revenue: 

$7.96 billion (Source)

Last updated: 14/03/23


YouTube TV Subscribers:

5 million (Source)

Last updated: 14/03/23


YouTube Music and Premium Paying Subscribers:

80 million (Source)

Last updated: 14/03/23


Number of Videos Watched Per Day

5 billion + (Source)

Last updated: 14/03/23


Hours of Videos uploaded per minute:

500 (source)

Last updated: 14/03/23


YouTube Demographics

YouTube’s annual number of users 

Year

Number of users

2012

0.8 billion 

2013

1 billion

2014

1.1 billion 

2015

1.2 billion 

2016

1.4 billion 

2017

1.5 billion 

2018

1.8 billion 

2019

2 billion

2020

2.3 billion

2021

2.6 billion

2022

2.5 billion

YouTube Usage Statistics 

YouTube Financial Statistics

  • YouTube generated $29.24 billion in revenue in 2022, up from the 28.84 billion in 2021.
  • YouTube generated $8 billion in revenue in Q4 2022, a 7% decrease year-over-year.
  • In 2023, it isestimated that YouTube CocoMelon (Jay Jeon) ranked first as the top-earning YouTuber. worldwide with earnings of approximately 460 million U.S. dollars.
  • Google acquired YouTube in 2006 for $1.65 billion.
  • YouTube video influencers with 500-5k followers charge, on average, $315 per video.
  • YouTube video influencers with 500k+ followers charge, on average, $3857 per video.
  • Most YouTube channels get paid $0.5 per 1000 video views.
  • YouTube pays $18 per 1000 ad views on average.
  • YouTube is worth over $180 billion in 2022.

YouTube annual revenue

Year

Revenue in USD

2010

0.8 billion 

2011

1.3 billion

2012

1.7 billion  

2013

3.1 billion 

2014

4.2 billion 

2015

5.5 billion

2016

6.7 billion 

2017

8.1 billion 

2018

11.1 billion

2019

15.1 billion

2020

19.7 billion

2021

28.8 billion

2022

29.24 billion

 

YouTube Premium paying subscribers 

Year

Number of subscribers

2015

1.5 million

2016

3 million  

2017

2.8 million 

2018*

10 million 

2019

18 million 

2020

30 million 

2021

23.6 million

2022

25 million

*YouTube launched Premium in 2018 after YouTube Red flopped.

YouTube Ad Statistics 

Fun Facts

YouTube Statistics (Editor’s choice) 

1. YouTube User Statistics 

According to the latest official figures, YouTube has 2.5 billion users (Statista). The research firm Statista provides further insights that show that the platform boasts about 1.86 billion active users.

While the current figures place YouTube’s monthly active users at about 2.5 billion, the actual figures might even be higher. This is because the numbers are calculated per number of people that actually log in to the website (or app).   

However, there are other ways people watch videos, such as the ability to watch YouTube videos on WhatsApp, which takes YouTube’s reach even higher.

The number of monthly active users on popular social platforms. Source: Statista

However, there are other ways people watch videos, such as the ability to watch YouTube videos on WhatsApp, which takes YouTube’s reach even higher.

With such a huge audience, YouTube remains one of the best platforms for your digital marketing efforts.

2. YouTube Demographics: Geography

India has the highest number of active YouTube users. At least 467 million people in India regularly access YouTube ‒ that’s approximately 16% of the total population.

The United States comes second as the country with the most YouTube users, with about 246 million active YouTube users. 

Brazil (142 million), Indonesia (139 million), and Mexico (81.8 million) take up the next three positions at the countries with the highest number of YouTube users.

India has the highest number of active YouTube users. At least 467 million people in India regularly access YouTube ‒ that’s approximately 16% of the total population.

Leading countries based on YouTube audience size. Source: Statista

While India leads with the total number of YouTube users, the United States’ usage translates to a much higher proportion of the country. 

81% of the entire U.S. adult population uses YouTube (Pew Research, 2021).

YouTube is currently localized in over 100 countries and can be used in 80 different languages (YouTube, 2021). This fact has made it possible for the fast penetration of the platform to other countries globally. 

UAE is the country with the highest YouTube penetration at 98.7%. The Netherlands ranks second at 92.7%, while Norway ranks third at 92.1%. African countries Nigeria and Kenya have a YouTube penetration of under 30% (Statista).

3. YouTube Demographics: Gender

54.4% of YouTube’s total users are male, while 45.6% are female (Statista).

11.9% of male and 8.8% of female YouTube users are in the 25-34 age bracket. 54.4% of YouTube’s total users are male, while 45.6% are female (Statista).

Distribution of YouTube users worldwide by gender and age. Source: Statista

4. YouTube Demographics: Age

YouTube reports on its usage for those between 18 and 65+ years. As of 2023, 20.7% of all adult YouTube users are 25-34 years old (Oberlo).

What’s more, 16.7% of all users are 35-44 years old, which shows us that YouTube caters to older audience than other social media platforms.

YouTube reports on its usage for those between 18 and 65+ years. As of 2023, 20.7% of all adult YouTube users are 25-34 years old (Oberlo).

YouTube age demographics. Source: Oberlo

The younger generation isn’t the only one that uses the platform as 1 in 3 baby boomers go on YouTube to learn more about a product or service. 

What’s even more interesting, 92% of all internet users in the U.S. access YouTube on a weekly basis, while 98% are only using YouTube monthly.

YouTube is a popular social media platform for every demographic group, and no wonder – video is the fastest and the most efficient source of information in this day and age.

5. YouTube’s Usage Statistics

YouTube users spend an average of 19m 39s daily on the platform (Techjury).

Moreover, an average mobile viewing session on YouTube is 40+ minutes and it’s the second-most used platform in the world.

Why? It is thanks to the variety of content available on this social platform. There are more than 51 million YouTube channels to choose content from. 

6. YouTube’s Popularity Among Users

Besides being the only other major social media platform with over 2 billion users (only Facebook ranks higher), YouTube is the second-most popular social media platform in the world (Statista, 2023).

It is also the second-most popular search engine right after Google, racking up over a billion hours of views every day (YouTube, 2021). In fact, YouTube receives more search queries than other major search engine platforms like Microsoft Bing, Yahoo, AOL, and Ask ‒ combined. 

Around 90% of YouTube watch time comes from mobile and smartphone devices. The platform’s popularity makes it easy for a larger audience to reach it, reaching more U.S. mobile content consumers than any other television network.

7. YouTube’s Popularity among Marketers

To put it into perspective, the total number of social media users in the world is just a little shy of 5 billion people. YouTube has 2.5 billion users, meaning around 50% of all social media users are on YouTube.

These figures mean a lot to digital marketers that wish to reach a larger audience. Video content has taken over the world, owing to the latest video marketing statistics. And where best to market your videos than the world’s largest video search engine?

Regardless of its high potential, many small business owners worldwide are yet to make good use of YouTube, as only around 30 million of them are using it.

However, the platform is quite popular among digital marketers as 9 out of 10 marketers use YouTube.

YouTube has a high convincing power to buyers, increasing their buying intent, and according to data shared by Google, 70% of viewers bought from a brand after seeing it on YouTube.

Note: Please link back to omnicoreagency.com and this page when you reference/quote the statistic.

Photo Credit: Unsplash

Salman Aslam
Salman Aslam is the Managing Director at Omnicore, a leading Healthcare Digital Advertising & Marketing Agency helping clients across the globe. You can follow him on Twitter for tweets and rants about the latest news, tips, and advice on digital marketing.