Company Info

URL: https://www.youtube.com

Founded on: February 2005

CEO: Susan Wojcicki

Headquarters: San Bruno, CA

Employees: 2000+

YouTube Statistics

Total Number of Monthly Active YouTube Users:

2 billion (source)

Last updated: 9/4/19

Total Number of Daily Active YouTube Users:

30 million (source)

Last updated: 9/4/19

YouTube TV Paying Subscribers:

300,000

Last updated: 6/24/18

Number of Videos Shared to Date:

5+ billion

Last updated: 6/24/18

Number of Users Creating Content Shared to Date:

50 million

Last updated: 6/24/18

Average Viewing Session

40 minutes, up 50% year-over-year

Last updated: 6/24/18

Number of Videos Watched Per Day

5 billion (source)

Last updated: 9/4/19

Number of mobile YouTube views per day:

1 billion + (source)

Last updated: 9/4/19

Number of Videos uploaded per minute:

500 hours (source)

Last updated: 9/4/19

YouTube Demographics

• 73% of US adults use YouTube.
• 62% of YouTube users are Males.
• 78% of US men adults use YouTube.
• 68% of US women adults use YouTube.
• 80% of YouTube users come from outside the U.S.
• 62% of businesses use YouTube.
• 9% of small businesses are on YouTube.
• 35+ and 55+ age groups are the fastest growing YouTube demographics.
• 75% of adults turn to YouTube for nostalgia rather than tutorials or current events.
• Millennials prefer YouTube two to one over traditional television.
• 51% of YouTube users say they visit the site daily.
• 37% of the coveted 18 – 34 demographic are binge-watching.
• 70% of YouTube watch time comes from mobile devices.
• YouTube services are available in 91 countries in 80 languages (or 95% of all internet users).
• Males are primarily watching soccer or strategy games.
• Females are primarily watching beauty videos.
• 95% of global internet population watches YouTube.
• There 50 million creators on YouTube.
• YouTube has 265 million active users in India.

YouTube Financials

• YouTube was bought by Google in 2006 for $1.65 billion.
• Google acquired YouTube as a way to combine their search and organization competencies with YouTube’s expansive video library.
• Google has stayed fairly quiet about the performance details of YouTube.
• Annual cost to run YouTube is $6.35 billion.
• Annual revenue to Google is $13 billion.
• Highest paid YouTube stars made a combined total of $127 million in 2017.
• Number of channels earning six figures per year on YouTube grows by 40% every year.
• YouTube video influencers with 500-5k followers charge, on average, $315 per video.
• YouTube video influencers with 500k+ followers charge, on average, $3857 per video.
• YouTube mobile revenue continues to climb year on year.
• Net advertising revenue of YouTube is $4.95 billion.
• Google is looking to YouTube to be its next driver of growth.
• YouTube has come under scrutiny for the quality and content of its ad choices, causing many advertisers to leave over the controversy.

Fun Facts

• 1 billion hours of YouTube content is watched per day.
• YouTube is the 2nd most visited site in the world.
• YouTube attracts about 1/3 of users on the internet.
• 37% of all mobile internet traffic belongs to YouTube.
• The first video was posted in 2005 from the San Diego Zoo.
• Gangnam Style was so popular that it broke YouTube’s video counter.
• By 2025, it’s predicted that 50% of viewers under 32 will not subscribe to the paid TV.
• 60% of people prefer video platforms to live television.
• 20% of users will leave a video if it hasn’t hooked them in the first 10 seconds.
• YouTube provides a free space in Los Angeles for anyone with 10,000+ subscribers.
• YouTube is technically the second largest search engine in the world.
• There are 100+ music videos in the highest available video and audio quality.
• Most viewed video on YouTube is Luis Fonsi’s “Despacito” featuring Daddy Yankee with 6.4 billion views.
• YouTube’s live stream of Coachella’s first weekend earned over 82 million live views.
• Justin Bieber’s “Baby” video managed to generate 10 million dislikes (and counting!).
• 60% of the most popular YouTube videos cannot be viewed in Germany.
• Most popular YouTube channel has 110 million subscribers.
• YouTube employees have the option of taking a slide instead of the stairs or the elevator.

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