YouTube by the Numbers: Stats, Demographics & Fun Facts

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YouTube by the Numbers: Stats, Demographics & Fun Facts

YouTube Statistics

Company Info

Youtube LogoURL:

Founded on: February 2005

CEO: Susan Wojcicki

Headquarters: San Bruno, CA

Employees: 2000+

YouTube Statistics

Total Number of Monthly Active YouTube Users:

2 billion (source)

Last updated: 9/4/19

Total Number of Daily Active YouTube Users:

30 million (source)

Last updated: 9/4/19

YouTube TV Paying Subscribers:


Last updated: 6/24/18

Number of Videos Shared to Date:

5+ billion

Last updated: 6/24/18

Number of Users Creating Content Shared to Date:

50 million

Last updated: 6/24/18

Average Viewing Session

40 minutes, up 50% year-over-year

Last updated: 6/24/18

Number of Videos Watched Per Day

5 billion (source)

Last updated: 9/4/19

Number of mobile YouTube views per day:

1 billion + (source)

Last updated: 9/4/19

Number of Videos uploaded per minute:

500 hours (source)

Last updated: 9/4/19


YouTube Demographics

  • 73% of US adults use YouTube.
  • 62% of YouTube users are Males.
  • 78% of US men adults use YouTube.
  • 68% of US women adults use YouTube.
  • 81% of 15–25 year-olds in the US use YouTube.
  • More than 15% of YouTube’s site traffic comes from the U.S.
  • 80% of YouTube users come from outside the US.
  • 62% of businesses use YouTube.
  • 9% of small businesses are on YouTube.
  • 35+ and 55+ age groups are the fastest growing YouTube demographics.
  • 75% of adults turn to YouTube for nostalgia rather than tutorials or current events.
  • Millennials prefer YouTube two to one over traditional television.
  • 51% of YouTube users say they visit the site daily.
  • 37% of the coveted 18 – 34 demographic are binge-watching.
  • 70% of YouTube watch time comes from mobile devices.
  • YouTube services are available in more than 100 countries in 80 languages..
  • Males are primarily watching soccer or strategy games.
  • Females are primarily watching beauty videos.
  • 95% of global internet population watches YouTube.
  • There 50 million creators on YouTube.
  • YouTube has 265 million active users in India.

YouTube Financials

  • YouTube was bought by Google in 2006 for $1.65 billion.
  • Google acquired YouTube as a way to combine their search and organization competencies with YouTube’s expansive video library.
  • Google has stayed fairly quiet about the performance details of YouTube.
  • Annual cost to run YouTube is $6.35 billion.
  • Youtube’s revenue came to $15.1 billion for the full year 2019, up 36% from 2018.
  • Highest paid YouTube stars made a combined total of $127 million in 2017.
  • Number of channels earning six figures per year on YouTube grows by 40% every year.
  • YouTube video influencers with 500-5k followers charge, on average, $315 per video.
  • YouTube video influencers with 500k+ followers charge, on average, $3857 per video.
  • YouTube mobile revenue continues to climb year on year.
  • Revenue from YouTube ads came to $4.7 billion in the fourth quarter, up 31% year over year.
  • Google is looking to YouTube to be its next driver of growth.
  • YouTube has come under scrutiny for the quality and content of its ad choices, causing many advertisers to leave over the controversy.

Fun Facts

  • 1 billion hours of YouTube content is watched per day.
  • YouTube is the 2nd most visited site in the world.
  • YouTube attracts about 44% of all internet users.
  • 37% of all mobile internet traffic belongs to YouTube.
  • More than 70% of what people watch on YouTube is determined by its recommendation algorithm.
  • The first video was posted in 2005 from the San Diego Zoo.
  • Gangnam Style was so popular that it broke YouTube’s video counter.
  • By 2025, it’s predicted that 50% of viewers under 32 will not subscribe to the paid TV.
  • 60% of people prefer video platforms to live television.
  • 20% of users will leave a video if it hasn’t hooked them in the first 10 seconds.
  • YouTube provides a free space in Los Angeles for anyone with 10,000+ subscribers.
  • There are more than 31 million YouTube channels out there.
  • YouTube is technically the second largest search engine in the world.
  • There are 100+ music videos in the highest available video and audio quality.
  • Most viewed video on YouTube is Luis Fonsi’s “Despacito” featuring Daddy Yankee with 6.6 billion views.
  • YouTube’s live stream of Coachella’s first weekend earned over 82 million live views.
  • Justin Bieber’s “Baby” video managed to generate 11 million dislikes (and counting!).
  • 60% of the most popular YouTube videos cannot be viewed in Germany.
  • Most popular YouTube channel has 126 million subscribers.
  • There are 9,000+ partners using Content ID, including many major network broadcasters, movie studios and record labels.
  • YouTube’s partners have claimed over 800 million videos since Content ID was implemented.
  • YouTube employees have the option of taking a slide instead of the stairs or the elevator.

Note: Please link back to and this page when you reference/quote the statistic.

Salman Aslam
Salman Aslam
Salman Aslam is the Founder & CEO of Omnicore, a leading Healthcare Digital Advertising & Marketing Agency helping clients across the globe. You can follow him on Twitter for tweets and rants about latest news, tips and advice on digital marketing.