YouTube by the Numbers: Stats, Demographics & Fun Facts

Show all

YouTube by the Numbers: Stats, Demographics & Fun Facts

YouTube Statistics

Company Info

Youtube LogoURL:

Founded on: February 2005

CEO: Susan Wojcicki

Headquarters: San Bruno, CA

Employees: 2000+

YouTube Statistics

Total Number of Monthly Active YouTube Users:

1.9 billion

Last updated: 9/18/18

Total Number of Daily Active YouTube Users:

30+ million

Last updated: 6/24/18

YouTube TV Paying Subscribers:


Last updated: 6/24/18

Number of Videos Shared to Date:

5+ billion

Last updated: 6/24/18

Number of Users Creating Content Shared to Date:

50 million

Last updated: 6/24/18

Average Viewing Session

40 minutes, up 50% year-over-year

Last updated: 6/24/18

Number of Videos Watched Per Day

5 billion

Last updated: 6/24/18

Number of mobile YouTube views per day:

500 million

Last updated: 6/24/18

Number of Videos uploaded per minute:

300 hours

Last updated: 6/24/18

YouTube Demographics

  • 62% of YouTube users are Males.
  • 80% of YouTube users come from outside the U.S.
  • 9% of small businesses are on YouTube.
  • 35+ and 55+ age groups are the fastest growing YouTube demographics.
  • 75% of adults turn to YouTube for nostalgia rather than tutorials or current events.
  • Millennials prefer YouTube two to one over traditional television.
  • 37% of the coveted 18 – 34 demographic are binge-watching.
  • YouTube services 88 countries in 76 languages (or 95% of all internet users).
  • Males are primarily watching soccer or strategy games.
  • Females are primarily watching beauty videos.
  • There 50 million creators on YouTube.y

YouTube Financials

  • YouTube was bought by Google in 2006 for $1.65 billion.
  • Google acquired YouTube as a way to combine their search and organization competencies with YouTube’s expansive video library.
  • Google has stayed fairly quiet about the performance details of YouTube.
  • Annual cost to run YouTube is $6.35 billion.
  • Annual revenue to Google is $13 billion.
  • Highest paid YouTube stars made a combined total of $127 million in 2017.
  • YouTube mobile revenue continues to climb year on year.
  • Google is looking to YouTube to be its next driver of growth.
  • YouTube has come under scrutiny for the quality and content of its ad choices, causing many advertisers to leave over the controversy.

Fun Facts

  • 1 billion hours of YouTube content is watched per day.
  • YouTube attracts about 1/3 of users on the internet.
  • The first video was posted in 2005 from the San Diego Zoo.
  • Gangnam Style was so popular that it broke YouTube’s video counter.
  • By 2025, it’s predicted that 50% of viewers under 32 will not subscribe to the paid TV.
  • 60% of people prefer video platforms to live television.
  • 20% of users will leave a video if it hasn’t hooked them in the first 10 seconds.
  • YouTube provides a free space in Los Angeles for anyone with 10,000+ subscribers.
  • YouTube is technically the second largest search engine in the world.
  • Justin Bieber’s “Baby” video managed to generate 9.4 million dislikes (and counting!).
  • 60% of the most popular YouTube videos cannot be viewed in Germany.
  • YouTube employees have the option of taking a slide instead of the stairs or the elevator.

Note: Please link back to and this page when you reference/quote the statistic.

Salman Aslam
Salman Aslam
Salman Aslam is the Founder & CEO of Omnicore, a leading Healthcare Digital Advertising & Marketing Agency helping clients across the globe. You can follow him on Twitter for tweets and rants about latest news, tips and advice on digital marketing.