Show all

YouTube by the Numbers: Stats, Demographics & Fun Facts

YouTube Statistics

Company Info

Youtube Logo

URL: https://www.youtube.com

Founded: February 2005

CEO: Susan Wojcicki

Headquarters: San Bruno, CA

Employees:  10,000+ (Source)

Quick YouTube Statistics

Total Number of Monthly Active YouTube Users:

2+ billion (source

Last updated: 30/06/21


Total Number of Daily Active YouTube Users:

122 million (source

Last updated: 30/06/21


Average Time Spent Daily on YouTube:

18 minutes (Source)

Last updated: 30/06/21


Total Daily Hours of Video Watched on YouTube:

1 billion hours (Source

Last updated: 30/06/21


Total YouTube 2020 revenue: 

$19.7 billion (Source

Last updated: 30/06/21


YouTube TV Paying Subscribers:

3 million (source

Last updated: 30/06/21


YouTube Premium Paying Subscribers: 

30 million (Source

Last updated: 30/06/21


Number of Videos Watched Per Day

1 billion + (source)

Last updated: 30/06/21


Total number of daily YouTube shorts views: 

6.5 billion (Source

Last updated: 30/06/21


Hours of Videos uploaded per minute:

500 (source)

Last updated: 30/06/21



YouTube Demographics

YouTube’s annual number of users 

YearNumber of users
20120.8 billion 
20131 billion 
20141.1 billion 
20151.2 billion 
20161.4 billion 
20171.5 billion 
20181.8 billion 
20192 billion 
20202.3 billion 

YouTube Usage Statistics 

YouTube Financial Statistics

YouTube annual revenue 

YearRevenue in USD
20100.8 billion 
20111.3 billion 
20121.7 billion  
20133.1 billion 
20144.2 billion 
20155.5 billion 
20166.7 billion 
20178.1 billion 
201811.1 billion 
201915.1 billion 
202019.7 billion 
Q1 20216 billion 

YouTube Premium paying subscribers 

YearNumber of subscribers
20151.5 million 
20163 million  
20172.8 million 
2018*10 million 
201918 million 
202030 million 
*YouTube launched Premium in 2018 after YouTube Red flopped.

YouTube Ad Statistics 

Fun Facts

YouTube Statistics (Editor’s choice) 

1. YouTube User Statistics 

According to the latest official figures, YouTube has 2+ billion users (YouTube, 2021). The research firm Statista provides further insights that show that the platform boasts of about 2.3 billion active users. 

Most popular social networks worldwide as of January 2021, ranked by number of active users (In millions)  

While the current figures place YouTube’s monthly active users at about 2.3 billion, the actual figures might even be higher. This is because the numbers are calculated per the number of people that actually log in to the website (or app).  


However, there are other ways people watch videos, such as the ability to watch YouTube videos on WhatsApp, which takes YouTube’s reach even higher. 

With such a huge audience, YouTube remains one of the best platforms for your digital marketing efforts. 

2. YouTube Demographics: Geography 

India has the highest number of active YouTube users. At least 225 million people in India regularly access YouTube ‒ that’s approximately 16% of the total population. 

The United States comes second as the country with the most YouTube users, with about 197 million active YouTube users.  

Brazil (83 million), Japan (60 million), and Russia (58 million) take up the next three positions at the countries with the highest number of YouTube users. 

CountryNumber of YouTube users
India225 million
USA197 million
Brazil83 million
Japan60 million
Russia58 million

While India leads with the total number of YouTube users, the United States’ usage translates to a much higher proportion of the country.  

81% of the entire U.S adult population uses YouTube (Pew Research, 2021). 

Furthermore, the USA accounts for much of the traffic towards the platform, currently sitting at 15.5%. 

Image Source: Alexa 

YouTube is currently localized in over 100 countries and can be used in 80 different languages (YouTube, 2021). This fact has made it possible for the fast penetration of the platform to other countries globally.  

As of January 2021, Israel was the country with the highest YouTube penetration at nearly 93%. The Netherlands ranked second, as the United Arab Emirates ranked third. African countries Nigeria and Kenya had a YouTube penetration of under 30% (Statista, 2021). 

YouTube penetration in selected countries as of January 2021 

3. YouTube Demographics: Gender 

56% of YouTube’s total users are male, while 44% are female (Hootsuite/ WeAreSocial, 2021). YouTube’s current reporting structure supports the two genders (male and female) of people between 16 and 64 years. 

Source: Hootsuite 

4. YouTube Demographics: Age 

YouTube’s reports on its usage for those between 16 and 64 years. As of 2021, 82% of all male adults are on YouTube, while 80% of all females access the platform in the U.S. (Pew Research, 2021). 

According to a Q3 2020 report by Statista, users between 15-35 years take up the largest percentage of the total number of YouTube users by age, taking up 77%. 

The younger generation isn’t the only one that use the platform as 1 in 3 baby boomers go on YouTube to learn more about a product or service.  

Besides that, 80% of U.S. parents of children under 11 years old claim that their kids watch YouTube (Pew Research, 2020). 
 

According to the latest Global Web Index report, 44% of Baby Boomers visit YouTube Daily. The same report also points out that 75% of all millennials and 77% of Gen Zs visit the site on a regular (GlobalWebIndex, 2021). 

5. YouTube’s Usage Statistics 

With about 122 million daily active users on YouTube consuming more than a billion hours of video every day, this is one of the most widely used social media platforms (and search engine) in the world (YouTube, 2021). 

On average, users spend 18 minutes on YouTube every day (Alexa, 2021) browsing at least eight different pages on the platform.  

This has all become easier thanks to the variety of content available on the social platform, there being more than 31 million YouTube channels to choose content from.  

6. YouTube’s Popularity among Users 

Besides being the only other major social media platform with over 2 billion users (only Facebook ranks higher), YouTube is the second-most popular social media platform in the world (Statista, 2021). 

Most popular social networks worldwide as of January 2021, ranked by number of active users (In millions) 

 
It is also the second-most popular search engine right after Google, racking up over a billion hours of views every day (YouTube, 2021). In fact, YouTube receives more search queries than other major search engine platforms like Microsoft Bing, Yahoo, AOL, and Ask ‒ combined.  

70% of all YouTube traffic comes from mobile devices (YouTube, 2019). The platform’s popularity makes it easy for a larger audience to reach it, reaching more U.S. mobile content consumers than any other television network. 

7. YouTube’s Popularity among Marketers 

To put it into perspective, the total number of social media users in the world is just a little shy of 4 billion people. YouTube has 2+ billion users, meaning more than 50% of all social media users are on YouTube. 

These figures mean a lot to digital marketers that wish to reach a larger audience. Video content has taken over the world, owing to the latest video marketing statistics. And where best to market your videos than the world’s largest video search engine? 

As of 2020, YouTube was the fifth most used social media platform for marketers after Facebook, Instagram, LinkedIn, and Twitter. 

Regardless of its high potential, many small business owners in the U.S. are yet to make good use of YouTube, as only 9% of small businesses are on YouTube. However, the platform is quite popular among digital marketers as 55% of marketers use YouTube. 

However, owing to its popularity, it is no surprise that 50.9% of B2B decision-makers use YouTube to research purchases. This makes YouTube outrank the likes of Facebook (48.5%) and LinkedIn (33%) for this purpose.  

YouTube has a high convincing power to buyers, increasing their buying intent, and according to data shared by Google, 70% of viewers bought from a brand after seeing it on YouTube. 

Note: Please link back to omnicoreagency.com and this page when you reference/quote the statistic.

Photo Credit: Unsplash

Salman Aslam
Salman Aslam
Salman Aslam is the CMO at Omnicore, a leading Healthcare Digital Advertising & Marketing Agency helping clients across the globe. You can follow him on Twitter for tweets and rants about latest news, tips and advice on digital marketing.