Pinterest by the Numbers: Stats, Demographics & Fun Facts

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Pinterest by the Numbers: Stats, Demographics & Fun Facts

Pinterest Stats
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Company Info

Pinterest LogoURL:

Founded on: March, 2010

CEO: Ben Silbermann

Headquarters: San Francisco, CA

Employees: 500+

Pinterest Statistics

Total Number of Monthly Active Pinterest Users:

175 million (source)

Last updated: 1/1/18

Number of Pinterest Users from the US:

75 million

Last updated: 1/1/18

Number of Pinterest Users from Outside US:

100 million

Last updated: 1/1/18

Total Number of Pinterest Pins:

50 billion+

Total Number of Pinterest Boards:

1 billion+

Total Number of Pinterest Users who save Shopping Pins on Boards Daily:

2 million

Pinterest Market Value:

$11 Billion+

Pinterest Demographics

  • 81% of Pinterest users are actually Females.
  • 40% of New Signups are Men; 60% New Signups are Women.
  • Men account for only 7% of total pins on Pinterest.
  • Millennials use Pinterest as much as Instagram.
  • Median age of a Pinterest user is 40, however majority of active pinners are below 40.
  • Half of Pinterest users is $50K or greater per year, with 10 percent of Pinteresting households making greater than $125K.
  • 30% of all US social media users are Pinterest users.
  • 60% of Pinterest users are from US.

Pinterest Financials

  • Pinterest is currently valued at more than $11 billion as it raised $367 million.
  • Prior to that Pinterest was valued at $5 billion.
  • In 2014, international users grew more than 135 percent and is speculating an IPO in near future, this shows the impact of growth on overall value of a company.

Fun Facts

  • There are over 75 billion ideas on Pinterest.
  • 87% of Pinners have purchased a product because of Pinterest.
  • 72% of Pinners use Pinterest to decide what to buy offline.
  • 67% of Pinners are under 40-years-old.
  • Over 5% of all referral traffic to websites comes from Pinterest.
  • Pinterest said 80% of its users access Pinterest through a mobile device.
  • 93% of active pinners said they use Pinterest to plan for purchases and 87% said they’ve purchased something because of Pinterest.
  • Two-thirds of pins represent brands and products.
  • Food & Drink & Technology are the most popular categories for men.
  • An average Pins made by an Active Female User is 158.
  • Recipes: There are more than 1.7 billion recipe Pins.
  • Shopping: Every day nearly 2M people Pin product rich Pins.
  • Articles: More than 14 million articles are Pinned each day.
  • Average time spent on Pinterest per visit is 14.2 minutes.

Note: Please link back to and this page when you reference/quote the statistic.

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Salman Aslam
Salman Aslam
Salman Aslam is the Founder & CEO of Omnicore, a leading Healthcare Digital Advertising & Marketing Agency helping clients across the globe. You can follow him on Twitter for tweets and rants about latest news, tips and advice on digital marketing.

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