Pinterest by the Numbers: Stats, Demographics & Fun Facts

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Pinterest by the Numbers: Stats, Demographics & Fun Facts

Pinterest Stats

Company Info

Pinterest LogoURL: https://www.pinterest.com/

Founded on: March, 2010

CEO: Ben Silbermann

Headquarters: San Francisco, CA

Employees: 500+

Pinterest Statistics

Total Number of Monthly Active Pinterest Users:

300 million+ (source)

Last updated: 03/9/19


Number of Pinterest Users from the US:

85 million  (source)

Last updated: 03/9/19


Number of Pinterest Users around the World:

50%+

Last updated: 17/9/18


Total Number of Pinterest Pins:

200 billion (source)

Last updated: 03/9/19


Total Number of Pinterest Boards:

4 billion (source)

Last updated: 03/9/19


Total Number of Pinterest Users who save Shopping Pins on Boards Daily:

2 million


Pinterest Market Value:

$18 billion (source)

Pinterest Demographics

Pinterest Financials

Fun Facts

  • There are over 75 billion ideas on Pinterest.
  • 40% of Pinners Have a Household Income of $100k+,
  • 87% of Pinners have purchased a product because of Pinterest.
  • 72% of Pinners use Pinterest to decide what to buy offline.
  • 1 of 2 Millennials Uses Pinterest Every Month.
  • Over 5% of all referral traffic to websites comes from Pinterest.
  • Pinterest said 85% of its users access Pinterest through a mobile device.
  • 93% of active pinners said they use Pinterest to plan for purchases and 87% said they’ve purchased something because of Pinterest.
  • Two-thirds of pins represent brands and products.
  • Food & Drink & Technology are the most popular categories for men.
  • An average Pins made by an Active Female User is 158.
  • Top Category in the US is Art, Art Supplies & Hobbies.
  • Recipes: There are more than 1.7 billion recipe Pins.
  • Shopping: Every day nearly 2M people Pin product rich Pins.
  • 50% Have Made a Purchase After Seeing a Promoted Pin.
  • Promoted Pins are repinned an average of 11 times per advertisement.
  • Articles: More than 14 million articles are Pinned each day.
  • Average time spent on Pinterest per visit is 14.2 minutes.
  • 85% Pinterest users use the site when they want to start a new project.
  • 64% Pinterest users described the platform as a place to find ideas, products or services they can trust.
  • 47% Social media users saw Pinterest as the platform for discovering and shopping for products.
  • Average number of monthly searches on Pinterest is 2 billion.
  • 84% Pinners use Pinterest to decide what to buy.
  • People who use Pinterest who have tried something new they found on Pinterest – 98%.
  • People who use Pinterest who have found a new brand or product – 77%.

Note: Please link back to OmnicoreAgency.com and this page when you reference/quote the statistic.

Salman Aslam
Salman Aslam
Salman Aslam is the Founder & CEO of Omnicore, a leading Healthcare Digital Advertising & Marketing Agency helping clients across the globe. You can follow him on Twitter for tweets and rants about latest news, tips and advice on digital marketing.

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