Pinterest by the Numbers: Stats, Demographics & Fun Facts

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Pinterest by the Numbers: Stats, Demographics & Fun Facts

Pinterest Stats

Company Info

Pinterest LogoURL:

Founded on: March, 2010

CEO: Ben Silbermann

Headquarters: San Francisco, CA

Employees: 2000 (source)

Pinterest Statistics

Total Number of Monthly Active Pinterest Users:

335 million+ (source)

Last updated: 03/9/19

Number of Pinterest Users from the US:

88 million  (source)

Last updated: 03/9/19

Number of Pinterest Users around the World:


Last updated: 17/9/18

Total Number of Pinterest Pins:

200 billion (source)

Last updated: 03/9/19

Total Number of Pinterest Boards:

4 billion (source)

Last updated: 03/9/19

Total Number of Pinterest Users who save Shopping Pins on Boards Daily:

2 million

Pinterest Market Value:

$13.7 billion (source)

Pinterest Demographics

  • 71% of Pinterest users are actually Females.
  • 40% of New Signups are Men; 60% New Signups are Women.
  • Men account for only 7% of total pins on Pinterest.
  • 40% of US dads use Pinterest.
  • 50%+ Pinners live outside the US.
  • 34% of Users aged 18-29 in the US uses Pinterest.
  • 42% US women adults who uses Pinterest.
  • 80% of US mothers who use the internet uses Pinterest.
  • 1 out of 2 US millennials uses Pinterest every month.
  • The median age of a Pinterest user is 40, however, the majority of active pinners are below 40.
  • Half of Pinterest users earn $50K or greater per year, with 10 percent of Pinteresting households making greater than $125K.
  • 28% of marketers are already using Pinterest.
  • 144.5 million – Number of people that pinterest reports can be reached with adverts on pinterest
  • 28% of all US social media users are Pinterest users.

Pinterest Financials

Fun Facts

  • There are over 175 billion ideas on Pinterest.
  • 83% of weekly Pinners have made a purchase based on content they saw from brands on Pinterest.
  • 72% of Pinners use Pinterest to decide what to buy offline.
  • Six out of every ten millennials use Pinterest to discover new products.
  • Over 5% of all referral traffic to websites comes from Pinterest.
  • 97% of searches on Pinterest are unbranded.
  • Pinterest said 85% of Pinners use their mobile app.
  • Nine out of ten Pinners described Pinterest as filled with positivity
  • Two-thirds of pins represent brands and products.
  • Food & Drink & Technology are the most popular categories for men.
  • An average Pins made by an Active Female User is 158.
  • Top Category in the US is Art, Art Supplies & Hobbies.
  • Recipes: There are more than 1.7 billion recipe Pins.
  • Shopping: Every day nearly 2M people Pin product rich Pins.
  • 50% Have Made a Purchase After Seeing a Promoted Pin.
  • Promoted Pins are repinned an average of 11 times per advertisement.
  • Articles: More than 14 million articles are Pinned each day.
  • Average time spent on Pinterest per visit is 14.2 minutes.
  • 85% Pinterest users use the site when they want to start a new project.
  • 64% Pinterest users described the platform as a place to find ideas, products or services they can trust.
  • 47% Social media users saw Pinterest as the platform for discovering and shopping for products.
  • Average number of monthly searches on Pinterest is 2 billion.
  • 84% Pinners use Pinterest to decide what to buy.
  • 98% of Pinners report trying new things they find on Pinterest
  • 77% of weekly Pinners have discovered a new brand or product on Pinterest

Note: Please link back to and this page when you reference/quote the statistic.

Salman Aslam
Salman Aslam
Salman Aslam is the Founder & CEO of Omnicore, a leading Healthcare Digital Advertising & Marketing Agency helping clients across the globe. You can follow him on Twitter for tweets and rants about latest news, tips and advice on digital marketing.

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