Company Info

URL: https://www.pinterest.com/

Founded on: March, 2010

CEO: Ben Silbermann

Headquarters: San Francisco, CA

Employees: 500+

Pinterest Statistics

Total Number of Monthly Active Pinterest Users:

175 million (source)

Last updated: 1/1/18

Number of Pinterest Users from the US:

75 million

Last updated: 1/1/18

Number of Pinterest Users from Outside US:

100 million

Last updated: 1/1/18

Total Number of Pinterest Pins:

50 billion+

Total Number of Pinterest Boards:

1 billion+

Total Number of Pinterest Users who save Shopping Pins on Boards Daily:

2 million

Pinterest Market Value:

$11 Billion+

Pinterest Demographics

• 81% of Pinterest users are actually Females.
• 40% of New Signups are Men; 60% New Signups are Women.
• Men account for only 7% of total pins on Pinterest.
• Millennials use Pinterest as much as Instagram.
• Median age of a Pinterest user is 40, however majority of active pinners are below 40.
• Half of Pinterest users is $50K or greater per year, with 10 percent of Pinteresting households making greater than $125K.
• 30% of all US social media users are Pinterest users.
• 60% of Pinterest users are from US.

Pinterest Financials

• Pinterest is currently valued at more than $11 billion as it raised $367 million.
• Prior to that Pinterest was valued at $5 billion.
• In 2014, international users grew more than 135 percent and is speculating an IPO in near future, this shows the impact of growth on overall value of a company.

Fun Facts

• There are over 75 billion ideas on Pinterest.
• 87% of Pinners have purchased a product because of Pinterest.
• 72% of Pinners use Pinterest to decide what to buy offline.
• 67% of Pinners are under 40-years-old.
• Over 5% of all referral traffic to websites comes from Pinterest.
• Pinterest said 80% of its users access Pinterest through a mobile device.
• 93% of active pinners said they use Pinterest to plan for purchases and 87% said they’ve purchased something because of Pinterest.
• Two-thirds of pins represent brands and products.
• Food & Drink & Technology are the most popular categories for men.
• An average Pins made by an Active Female User is 158.
• Recipes: There are more than 1.7 billion recipe Pins.
• Shopping: Every day nearly 2M people Pin product rich Pins.
• Articles: More than 14 million articles are Pinned each day.
• Average time spent on Pinterest per visit is 14.2 minutes.

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