Company Info

Pinterest Logo


Founded: March, 2010

CEO: Ben Silbermann

Headquarters: San Francisco, CA

Employees: 4000+ (Source)

Quick Pinterest Statistics

Total Number of Monthly Active Pinterest Users:

450 million+ (Source

Last updated: 23/03/23

Percentage of Pinterest Audience Outside the U.S:

80% (Source)

Last updated: 23/03/23

Percentage of Pinners Who Use Pinterest Mobile App:

85% (Source)

Last updated: 23/03/23

Total Pinterest Revenue in 2022:

$2,803 million (Source)

Last updated: 23/03/23

Pinterest Market Cap:

$18.40 billion (source

Last updated: 23/03/23

Pinterest Demographics

Pinterest number of active users per year


Number of active users


160 million 


216 million 


265 million 


335 million 


459 million 


478 million 


445 million

Pinterest Financial Statistics

Pinterest annual revenue by the year


Revenue in USD


299 million


472 million


755 million


1.14 billion


1.69 billion


2.6 billion


2.8 billion

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Fun Facts

Pinterest Statistics (Editor’s Choice)

1. Pinterest User Statistics

As one of the most popular social media platforms in the world, Pinterest currently has 450 million monthly active users (Pinterest, 2023). 

As one of the most popular social media platforms in the world, Pinterest currently has 450 million monthly active users (Pinterest, 2023).

Monthly active Pinterest users by the end of Q4 2022. Source: Statista

Even though the numbers are way below industry leaders like Facebook with almost 3 billion monthly active users, Pinterest’s user growth path has been quite impressive compared to other social media giants like Twitter, formed a few years before. 

2. Pinterest demographics: Gender

One of the key Pinterest stats to consider is gender demographics. The statistics indicate that Pinterest is a predominantly female platform, as 76.2% of Pinterest audiences are female and 17.2% are male. (Statista, 2023). 

2. Pinterest demographics_Gender

Distribution of Pinterest users worldwide as of January 2023, by gender. Source: Statista

Apart from being the predominant population on Pinterest, females are also the most active lot ‒ as males account for just seven percent of total pins on the platform. 

One of the biggest reasons behind this trend is that women are more likely to have an emotional connection to something. Pinterest is mainly used as a source of inspiration and motivation, which is a leading contributing factor to why women are more active on the platform. 

3. Pinterest demographics: Geography

Having been founded and headquartered in the U.S., Pinterest’s largest user base was found within the region, but today, most of its reach has transcended borders. 

80% of Pinterest users live outside the United States of America (Pinterest, 2023).

4. The main reasons why people use Pinterest

There are many reasons behind the success of Pinterest, and much of it has to do with what people mostly use it for. According to statistics, one-quarter (24%) of Pinterest users claim that they use the platform to follow brands (Marketingcharts, 2022).

85% of Pinners also claim to use the platform to plan new projects. 

A significant number of Pinners are planners and will use the social media site in their early stages of a project. 

Other popular reasons why there are many users on Pinterest are: 

  • Some wish to strengthen their professional networks
  • Getting news
  • Staying in touch with friends and family.

The other major driving factor for most people that use Pinterest is for shopping purposes. This is discussed in detail in our next point. 

5. The influence of Pinterest on buying decisions

One of the key reasons marketers should consider Pinterest as their go-to platform is its huge influence on the users’ shopping decisions. 

If still in doubt, here’s an interesting Pinterest shopping statistic to sway you: 82% of Pinterest’s active users say they have bought products based on the brand’s content on site. From a different perspective, that’s eight of ten Pinners!

It doesn’t even matter what you’re selling, whether conventional items like the best gifts for employees or unique products, Pinterest is still for you.

Besides, 97% of all queries carried out on Pinterest are unbranded (Pinterest, 2023). 

This means nearly all Pinners don’t search for specific brands when browsing the platform, making it easier for small and new eCommerce sites to have a level playground with the ‘giants.’ 

After all, the high numbers of those searching for unbranded content imply that the majority of Pinners are looking for inspiration and discovering new ideas.

The platform isn’t only great for its users to find new products, but also use it to shop for the products they like. 

To encourage more businesses to advertise on the platform, Pinterest has a dedicated page, where they offer tips to businesses looking to market their brands and products on the platform.

6. Pinterest’s popularity among marketers

Pinterest is a popular platform for niche marketers, like the ones who advertise crafts and hobbies-related products, or anything related to food, beauty, and fashion.

It is one of the most popular social platforms, just behind giants like Facebook, YouTube, and Instagram. 

Moreover, when Pinners find something that they love, they’re willing to pay 40% more per month than people on other social platforms.

A part of this success can be attributed to the recent features introduced by Pinterest to make it easier to shop on the platform.

7. Pinterest app usage

Pinterest has both a web and application version, but according to the company, 85% of all their traffic comes from the mobile app

However, this doesn’t come as any surprise as more than half of all internet traffic comes from mobile devices

These statistics are a clear indication for brands and marketers to ensure that they optimize their content for mobile.

8. Pinterest is growing in younger generations

Pinterest’s audience is mostly comprised of younger generations, and 35.6% of it (88.8 million people) are aged 25-34. while 21.9% (52.6 million) are aged 18-24 (Datareportal, 2023.)

This proves that the platform has become more attractive for the younger generation, as more brands rush to curate their products and offerings to target the young ones. 

Furthermore, recent statistics show that the number of Pinners under 25 years grew twice as fast as users over 25 (Pinterest, 2020).

Some of the reasons given by Pinterest as to why there’s such an increase in the numbers of younger Pinners is to find: 

  • Beauty inspiration.
  • Wardrobe ideas.
  • Family-friendly ideas.
  • Tips for adjusting to the new normal.
  • Future growth.

9. Pinterest’s international revenue

Pinterest’s global revenue in 2022 grew 9% year over year to $2,803 million. Besides the international user growth, Pinterest has gained a significant amount of advertising momentum in the international markets. 

The company identifies Western Europe as its largest, and fastest-growing user base and as it states in its letter to shareholders, “We plan to expand our presence in existing international markets and are excited to enter new geographies in Latin America in the first half of [2021]” (Pinterest, 2020).

10. 38% of Pinners have college education

While 28% of U.S. adults are on Pinterest, it is interesting to note that 38% of them have a college degree or have attended some college studies. 

This is a bigger number of people compared to only 20% for those on Snapchat, 32% on Twitter, and 15% on Reddit (Pew research, 2019).

Note: Please link back to and this page when you reference/quote the statistic.

Photo Credit: Unsplash

Salman Aslam
Salman Aslam is the Managing Director at Omnicore, a leading Healthcare Digital Advertising & Marketing Agency helping clients across the globe. You can follow him on Twitter for tweets and rants about the latest news, tips, and advice on digital marketing.