Company Info

URL: https://www.pinterest.com/

Founded on: March, 2010

CEO: Ben Silbermann

Headquarters: San Francisco, CA

Employees: 2000 (source)

Pinterest Statistics

Total Number of Monthly Active Pinterest Users:

335 million+ (source)

Last updated: 03/9/19

Number of Pinterest Users from the US:

88 million  (source)

Last updated: 03/9/19

Number of Pinterest Users around the World:

50%+

Last updated: 17/9/18

Total Number of Pinterest Pins:

200 billion (source)

Last updated: 03/9/19

Total Number of Pinterest Boards:

4 billion (source)

Last updated: 03/9/19

Total Number of Pinterest Users who save Shopping Pins on Boards Daily:

2 million

Pinterest Market Value:

$13.7 billion (source)

Pinterest Demographics

• 71% of Pinterest users are actually Females.
• 40% of New Signups are Men; 60% New Signups are Women.
• Men account for only 7% of total pins on Pinterest.
• 40% of US dads use Pinterest.
• 50%+ Pinners live outside the US.
• 34% of Users aged 18-29 in the US uses Pinterest.
• 42% US women adults who uses Pinterest.
• 80% of US mothers who use the internet uses Pinterest.
• 1 out of 2 US millennials uses Pinterest every month.
• The median age of a Pinterest user is 40, however, the majority of active pinners are below 40.
• Half of Pinterest users earn $50K or greater per year, with 10 percent of Pinteresting households making greater than $125K.
• 28% of marketers are already using Pinterest.
• 144.5 million – Number of people that pinterest reports can be reached with adverts on pinterest
• 28% of all US social media users are Pinterest users.

Pinterest Financials

• In 2019, Pinterest generated 1.03 billion U.S. dollars in advertising.
• Pinterest went public on  April 18, 2019, pricing its shares at $19 each for its initial public offering.
• Global revenue of Pinterest Q4 2019 is $400 million with 46% growth year-over-year.
• 2019 revenue grew 51% year over year to $1,143 million.

Fun Facts

• There are over 175 billion ideas on Pinterest.
• 83% of weekly Pinners have made a purchase based on content they saw from brands on Pinterest.
• 72% of Pinners use Pinterest to decide what to buy offline.
• Six out of every ten millennials use Pinterest to discover new products.
• Over 5% of all referral traffic to websites comes from Pinterest.
• 97% of searches on Pinterest are unbranded.
• Pinterest said 85% of Pinners use their mobile app.
• Nine out of ten Pinners described Pinterest as filled with positivity
• Two-thirds of pins represent brands and products.
• Food & Drink & Technology are the most popular categories for men.
• An average Pins made by an Active Female User is 158.
• Top Category in the US is Art, Art Supplies & Hobbies.
• Recipes: There are more than 1.7 billion recipe Pins.
• Shopping: Every day nearly 2M people Pin product rich Pins.
• 50% Have Made a Purchase After Seeing a Promoted Pin.
• Promoted Pins are repinned an average of 11 times per advertisement.
• Articles: More than 14 million articles are Pinned each day.
• Average time spent on Pinterest per visit is 14.2 minutes.
• 85% Pinterest users use the site when they want to start a new project.
• 64% Pinterest users described the platform as a place to find ideas, products or services they can trust.
• 47% Social media users saw Pinterest as the platform for discovering and shopping for products.
• Average number of monthly searches on Pinterest is 2 billion.
• 84% Pinners use Pinterest to decide what to buy.
• 98% of Pinners report trying new things they find on Pinterest
• 77% of weekly Pinners have discovered a new brand or product on Pinterest

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